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  • Cheklist For Performing Strengths/Weaknesses Analysis: Marketing

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    Shashikant Prasad
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    The document provides a checklist for performing a strengths/weaknesses analysis of a company. It lists various marketing, finance, manufacturing, and organizational factors and categories them as major strengths, minor strengths, neutral, minor weaknesses, or major weaknesses. It also includes opportunity and threat matrices to assess external factors in terms of success probability and probability of occurrence.

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    Original Title

    SWOT Analysis

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    The document provides a checklist for performing a strengths/weaknesses analysis of a company. It lists various marketing, finance, manufacturing, and organizational factors and categories them as major strengths, minor strengths, neutral, minor weaknesses, or major weaknesses. It also includes opportunity and threat matrices to assess external factors in terms of success probability and probability of occurrence.

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    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
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    16 views4 pages

    Cheklist For Performing Strengths/Weaknesses Analysis: Marketing

    Uploaded by

    Shashikant Prasad
    The document provides a checklist for performing a strengths/weaknesses analysis of a company. It lists various marketing, finance, manufacturing, and organizational factors and categories them as major strengths, minor strengths, neutral, minor weaknesses, or major weaknesses. It also includes opportunity and threat matrices to assess external factors in terms of success probability and probability of occurrence.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 4

    Cheklist For Performing Strengths/Wea

    Performance
    Marketing Major StrengthMinor StrengthNeutral Minor Weakness
    1 Company reputation
    2 Market share
    3 Customer satisfaction
    4 Customer retention
    5 Product quality
    6 Service quality
    7 Pricing effectiveness
    8 Desitribution effecctiveness
    9 Promotion effectiveness
    10 Sales force effectiveness
    11 Innovation effectiveness
    12 Geographical coverage
    Finance
    13 Cost or avaibility of capital
    14 Cash flow
    15 Financial stability
    Manufacturing
    16 Facilities
    17 Economies of scale
    18 Capacity
    19 Able, dedicated workforce
    20 Ability to produce on time
    21 Technical manufacturing skill
    Organisation
    22 Visionalry, capable leadership
    23 Dedicated employees
    24 Entrepreneurial orientation
    25 Flexible or responsive
    rengths/Weaknesses Analysis
    Importance
    Major WeaknessHigh Medium Low
    OPPURTUNITY MATRIX
    Success Probability
    High Low

    A
    T H
    T I
    R G
    A H
    C
    T
    I
    V
    E L
    N O
    E W
    S
    S
    THREAT MATRIX
    Probability of Occurrence
    High Low

    S
    E H
    R I
    I G
    O H
    U
    S
    N
    E
    S L
    S O
    W

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