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Target market viability

Competitive advantage

Design

Distribution

Promotion

Pricing

Location

Operations strategy; market entry, long and short term, logistics

Price strategy, breakeven point, price elasticity

Operation cost

Revenue model

Promotion discounting

 Why is your product winner: Uniqueness, competitive advantage


 Goals: expansion 5,10,20 years plan
 Support ,HR, Marketing, Financial, operational.
Location;quality controls

Financial: inventory, suppliers,

Balance sheet

Liabilities

Equity

Income statement

Financial ratios

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