Indian

Hockey

Survey

an effort by

nikhil
Indian Hockey Survey envynicky@gmail.com
 Objective of survey

 Reasons for poor viewership of hockey matches (both on TV

as well as on ground)
 Reasons for not taking up Hockey as professional Player.
 Contribution of various factors associated with game to above
problems.
 To find out ways to improve the major problems mentioned
above.

Indian Hockey Survey envynicky@gmail.com

 Before taking up survey

 Secondary Data – we gathered some data and findings from previous efforts made
by others on similar issues and tried to collect points on issues mentioned in
previous slide.

 Depth Interviews – we conducted one to one interviews with few persons and tried
to gather their viewpoints on issues mentioned previously.

 We concentrated on(while collecting above two data) concerned with hockey:

* Past information and forecasts
* Resources and constraints
* Viewer behaviour
* Legal environment
* Economic environment
* Marketing and technological skills

Indian Hockey Survey envynicky@gmail.com

 Before taking up survey…..Findings

 SECONDARY DATA FINDINGS:

It helped us in gathering information regarding topics mentioned below which

again helped us in forming survey in a better manner and in a structured way with
deeper understanding of Indian Hockey

Information obtained on:

– Study what the history of hockey has been in India.

– Study the current state of the game of hockey in India.

– Study the effect of factors such as change of laws and regulations on the

quality of hockey.
– Study the role of administration in Indian hockey

Indian Hockey Survey envynicky@gmail.com

 Before taking up survey…..Findings

 DEPTH INTERVIEWS FINDINGS:

It helped us in seeking answers to three categories of questions the respective answers

of which helped us in setting up the options for questionnaire to take the survey
forward. Given below are category and respective responce that we collected….

Part 1: What deters you from watching hockey?

 Level of broadcast and commentary

 Lack of awareness.
 Lack of glamour associated with the game.
 Absence of identifiable role models.
 Level of performance acting as a deterrent.
 Lack of competitive tournaments.

Indian Hockey Survey envynicky@gmail.com

 Before taking up survey…..Findings

Part 2: How to improve viewing experience?

• Make celebrities endorse hockey and hence enhance glamour associated

• Improve the on-field infrastructure to attract crowds during matches.
• ‘Buy’ interests of the crowds to get them coming into stadiums; if not ,empty
stadiums de motivates people from watching the sport even on television.
• Conduct pre-match ‘chat-patah’ sessions to attract hockey non-enthusiasts.

Part 3: What deters him/her to take up hockey as a sport ?

 Lack of awareness.
 Lack of ‘bread-winning’ potential in the game.
 Absence of role-models

Indian Hockey Survey envynicky@gmail.com

 The Curious Case of Indian Hockey
Snapshots below will tell you how our National Game “Hockey”
is being neglected by one and all……

Indian Hockey Survey envynicky@gmail.com

 What we want to prove now ?
By taking up survey in full form we want to prove below
mentioned assumption of us, quantifying it through data survey and analysis .
The assumptions have been arrived from the finding mentioned previously….

We want to prove…..

 Poor infrastructure impacts the performance of the players.

 Performance of the Indian National Hockey team impacts the viewership
 Lack of administrative effort to popularize the game amongst youngsters
(schools/colleges) is decreasing the popularity of the sport.
 Absence of glamour contributes to the declining visibility of the game vis-
à-vis other sports such as cricket.
 Revival of hockey needs strong media (both print as well as visual)
backing.
 Concentration of efforts directed towards infrastructure and towards building
media relations is required to pull non-hockey enthusiasts towards the game.

Indian Hockey Survey envynicky@gmail.com

 Sample respondents taken ?

TARGET:

 Consists of the aggregate of all people who have watched or

played hockey during the course of their lifetime, but has
gradually shed interest with regards to the game (due to
various reasons: our job being to search the reasons out)
------- 40 respondents

 Consists of aggregate of all people who played hockey during

course of their lifetime and still have active interest in game
or still are part of it(include players and former players)
----------- 35 respondents
Indian Hockey Survey envynicky@gmail.com
 questionnaire ?

Responses
In next series of slides we will present all the questions of
questionnaire that was filled up and the corresponding responses
to it in number and graphical form

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 1:
Hockey Players in India are being deprived of good facilities(eg. Astro-
turf, Quality physical training, expert coaching etc.) which in turn is
affecting their performance ,how does it impact their performance?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 2:
What is opinion regarding the facilities provided by hockey
grounds in India as against grounds for others sports such as
cricket?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 3:
Have you been encouraged to play hockey during your
school/college days?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 4:
Rate the effort of the sports management authority of your
school/college to promote hockey?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 5:
Do you think absence of encouragement has contributed to your
not taking up the sports as a career option?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 6:
Have you attended any coaching camps and played any
competitive tournaments organised by local sports body?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 7:
Do you know any celebrity endorsing hockey in India ?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 8:
Would you like to watch a game of hockey if you got to see your
favourite celebrities during the course of match?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 9:
Rate the Glamour(celebrity endorsements, idols you adore, style
and glitz) associated with hockey vis-a-vis that of cricket?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 10:
Does the presence of Mandira Bedi encourages you to follow the
game of cricket more closely(sample)rate it? 5 being highest and
1 being lowest.

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 11:
What is your opinion regarding frequency of broadcast of key
international matches? 5 being highest and 1 being lowest.

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 12:
Would you like to watch a channel solely dedicated to hockey?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 13:
Where do you prefer watching a hockey match?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 14:
If on Television, which is the one thing that you would like to
improve?

Indian Hockey Survey envynicky@gmail.com

 Question response ?
Question 15:
What is about hockey that disappoints you most? Rate(1 being
the most and 8 being the least)?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 16:
How critical do you think infrastructure to the performance of
the team?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 17:
How you ever played any hockey matches at your school or
college?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 18:
Do You Think a more festive & Hyped atmosphere should be
encouraged in hockey stadium (Like 20-20 match)?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 19:
Would you read a newspaper/article on hockey or on cricket?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 20:
Would you read a newspaper article/column on hockey as a first
page news?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 21:
Would you like to have a feel of playing hockey, given a
chance..say at a mall etc?

Indian Hockey Survey envynicky@gmail.com

 Question response ?

Question 22:
Performance of Indian hockey team has been de motivating
factor for you to watch/play hockey?

Indian Hockey Survey envynicky@gmail.com

 Our Recommendations….
Well after the completion of the survey we came to the following
conclusions:

• Improvement in the interest level of hockey requires inclination, focus

and effort from the administration to promote the game amongst the
younger people ( try and start promoting the game in majority of schools
and colleges which are backed by proper facilities).

• Improvements can also be sought in areas such as the infrastructure of

hockey grounds in India ( Astroturf pitches being of utmost importance).

• Finally, improvements aimed at the state of Indian Hockey cannot be

attained without active participation from the print and visual media and
media can also play a huge role in the penetration of the game into the
minds of hockey non-enthusiasts.

Indian Hockey Survey envynicky@gmail.com

 THANK YOU
BY

nikhil

INDIA
Indian Hockey Survey envynicky@gmail.com