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SWOT ANALYSIS

1-INTERNAL FACTOR

 Strengths
 Weakness

2- EXTERNAL FACTOR

 Opportunity
 Threats

1- INTERNAL FACTOR
STRENGTHS
 Differentiation
 High quality
 Not very strong competitors
 suitable pricing policy
 Excellent people skills
 effective management procedures
 reliable suppliers
WEAKNESS
 Unsure of where to advertise.
 Not many samples to show clients
 Lack of Work Experience of Labor
 Lack of know how among people

EXTERNAL FACTORS
OPPORTUNITY
 Capture larger market
 Have a website designed
 Learn to up-load own materials
 An unfulfilled customer need
 Arrival of new technologies
 Local events.

THREATS
 Essential and rapid technological changes.
 Rapid changes in trends fashion and fads
 Price change in the international market.
 Inflation.
 Rising costs of labor
 Rising cost of material
 Increasing tax rates
 Potential customers.
 A small change in the focus of a large competitor might
wipe out any achieved market position.

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