Professional Documents
Culture Documents
1-INTERNAL FACTOR
Strengths
Weakness
2- EXTERNAL FACTOR
Opportunity
Threats
1- INTERNAL FACTOR
STRENGTHS
Differentiation
High quality
Not very strong competitors
suitable pricing policy
Excellent people skills
effective management procedures
reliable suppliers
WEAKNESS
Unsure of where to advertise.
Not many samples to show clients
Lack of Work Experience of Labor
Lack of know how among people
EXTERNAL FACTORS
OPPORTUNITY
Capture larger market
Have a website designed
Learn to up-load own materials
An unfulfilled customer need
Arrival of new technologies
Local events.
THREATS
Essential and rapid technological changes.
Rapid changes in trends fashion and fads
Price change in the international market.
Inflation.
Rising costs of labor
Rising cost of material
Increasing tax rates
Potential customers.
A small change in the focus of a large competitor might
wipe out any achieved market position.