SWOT ANALYSIS
Strengths
 Strong brand name
 Good reputation among
customers.
 Cost advantages from
proprietary know-how.
 Access to high grade quality
products & its suppliers
 Experienced Management team
Opportunities
 An unfulfilled customer need.
 Arrival of new technologies.
 Loosening of regulations.
 Removal of international trade
barriers.
 High growth in identified markets
Weaknesses
 High cost structure.
 Lack of access to key distribution
channels.
 Timescales, deadlines and pressures
 Product quality variation
 Competitive Vulnerability
Threats
 Shifts in consumer tastes away
from the firm's products
 Emergence of substitute
products.
 Fluctuation in foreign currency
rates
 SWOT ANALYSIS
Strengths Weaknesses

 Increased trade barriers

 Increase in competition