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SWOT ANALYSIS

THE BRAND AND COMPANY OF YAMAHA

S W O T

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS


1.Established brand 1.High cost of 1.Expansion into new 1.Intense competition
name and reputation production markets from other brands
2. Wide range of 2. Limited market 2. Development of new 2. Fluctuations in
products share in some products exchange rates
3. Strong research and countries 3. Expansion of online 3. Changes in consumer
development 3. Lack of innovation in sales preferences
capabilities some product lines 4. Strategic 4. Increasing cost of
4. High quality 4. Dependence on partnerships with other raw materials
products external suppliers for companies
5. Global presence components

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