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Strengths: Weaknesses:​

1.Wide range of products to cater to 1.High prices compared to


different customer needs competitors​
2.Strong brand reputation and 2.Limited presence in certain
recognition markets​
3.Strong distribution network 3.Dependence on a few
4.Experienced and skilled workforce suppliers for raw materials

SWOT
Analysis: Opportunities:​ Threats:​
1.Expansion into new markets​ 1.Intense competition in the tire
2.Diversification into related product industry​
lines​ 2.Fluctuating raw material prices​
3.Collaboration with other 3.Changes in regulations and
companies in the industry​ environmental concerns​
4.Investing in research and 4.Economic downturn and
development for new products and declining consumer purchasing
technologies power.
P - Political: government regulations, trade policies, tariffs, and taxes
affecting tire production and distribution.

E - Economic: general economic conditions, inflation, consumer disposable


income, and consumer confidence affecting consumer demand for tires.

S - Sociocultural: demographic trends, consumer attitudes, and lifestyle


patterns affecting demand for different types of tires.
PESTLE analysis
T - Technological: technological advances in tire production, design, and
materials affecting the competitive landscape.

L - Legal: product safety regulations, environmental regulations, and liability


laws affecting the industry.

E - Environmental: climate change, resource depletion, and waste disposal


affecting the sustainability of tire production and usage.

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