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STRENGTH WEAKNESS

Distinctive competence No clear strategic direction


Financial resources Obsolete facilities
Good reputation Lack of managerial capability
Market leader Poor track record in implementing
EOS strategy
Technology Internal operating problems
Cost advantages Narrow product line
Innovation skills Lack of finance
Best advertising campaigns High cost relative to competitors
Management knowhow/skills Weak distribution network
Experience curve
Manufacturing capability

OPPORTUNITY THREAT
Additional markets/segments Entry of low cost foreign competitor
Expand product line Substitute product
Diversify into related products Slow market growth
Vertical integration Foreign exchange
Market growth Changing customer needs and wants
Adverse demographic changes
Recession
Regulatory requirements

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