cold calling 

is the process of approaching prospective customers or clients, typically via telephone, who were not
expecting such an interaction. The word "cold" is used because the person receiving the call is not expecting a call or
has not specifically asked to be contacted by a sales person.

Why hr?
Nowadays the HR department is progressing at a high level; that's why people find a good scope in that field.
The HR department is found in every field of life. They are working in every organization. The purpose of the
department is to solve the problems of the people regarding their jobs or the work performed by them. If they
have any problems they can directly refer to HR department of their organization.

We always choose a career in which we see chances to move upwards and nowadays HR is a department in
which they can explore there jobs. It includes a variety of activities and the main key is to make them satisfy or
hire the needs of the employer. Recruiting the employee for their best performances, dealing with their
performance issues and the problem related to their management.
They make sure that employer is using such policies which are fruitful for theorganization and also for the
benefit of the employer. They have to create a safe and good atmosphere between the employee and the
management.

So in this way this department is leading in every organization, therefore people choosing HR make there
future bright.

Now the question comes who would like to make HR as their specialization. The answer is simple. People with
the hunger to serve. People with the attitude of making a difference in other people's lives. It is those people
who would like to make other lives better so that others can benefit and enjoy as well as they are doing, who
choose Human resources as their major. 

External sourcing

1. PRESS ADVERTISEMENTS
Advertisements of the vacancy in newspapers and journals are a widely used source of recruitment. The main
advantage of this method is that it has a wide reach.

2. EDUCATIONAL INSTITUTES
Various management institutes, engineering colleges, medical Colleges etc. are a good source of recruiting well
qualified executives, engineers, medical staff etc. They provide facilities for campus interviews and placements. This
source is known as Campus Recruitment.

3. PLACEMENT AGENCIES
Several private consultancy firms perform recruitment functions on behalf of client companies by charging a fee.
These
agencies are particularly suitable for recruitment of executives and specialists. It is also known as RPO
(Recruitment Process Outsourcing)

4. EMPLOYMENT EXCHANGES
Government establishes public employment exchanges throughout the country. These exchanges provide
job information to job seekers and help employers in identifying suitable candidates.

5. LABOUR CONTRACTORS
Manual workers can be recruited through contractors who maintain close contacts with the sources of
such workers. This source is used to recruit labour for construction jobs.
 are given below:

1. TRANSFERS
The employees are transferred from one department to another according to their efficiency and
experience. 

2. PROMOTIONS
The employees are promoted from one department to another with more benefits and greater responsibility
based on efficiency and experience.

3. Others are Upgrading and Demotion of present employees according to their performance. 

4. Retired and Retrenched employeesmay also be recruited once again in case of shortage of qualified
personnel or increase in load of work. recruitment such people
save time and costs of the organisations as the people are already aware of the organisational culture and
the policies and procedures.

5. The dependents and relatives of Deceased employees and Disabled employees are also done by
many companies so that the members of the family do not become dependent on the mercy of others. 
6.

7. UNSOLICITED APPLICANTS
Many job seekers visit the office of well-known companies on their own. Such callers are considered
nuisance to the daily work routine of the enterprise. But can help in creating the talent pool or the
database of the probable candidates for the organisation.

8. EMPLOYEE REFERRALS / RECOMMENDATIONS

Many organisations have structured system where the current employees of the organisation can refer
their friends and relatives for some position in their organisation. Also, the office bearers of trade unions
are often aware of the suitability of candidates.Recruitment Management can inquire these leaders for
suitable jobs. In some organizations these are formal agreements to give priority in recruitment to the
candidates recommended by the trade union.

9. RECRUITMENT AT FACTORY GATE

Unskilled workers may be recruited at the factory gate these may be employed whenever a permanent
worker is absent. More efficient among these may be recruited to fill permanent vacancies.

Why Marketing?
A career in marketing can mean many things.
Some who work in the field of marketing are focused on advertising and for others it is more closely related
to sales jobs. A marketing job may require you to be heavily involved in creative design or instead, place you
in the role of analytics and research.

Why marketing? Well, why not? Marketing has such a wide range of positions, there’s likely to be one that will
suit you! From management to consulting and large corporations to small businesses, there will always be a
need for marketing professionals. How can businesses find buyers for its products otherwise? Remember, even
churches ring their bells!
Why Do You Want to Work in Marketing?
If you find you are interested in promotion, branding, selling, communications, creative design, or research,
then you are probably well-suited to a marketing career.
Marketing can be a stimulating job where you have the opportunity to be creative.
Marketing is interactive and you may find yourself working with interesting people on exciting campaigns.
You can also incorporate your personal interests into your career by targeting a marketing career with a
specific focus. For instance, say you are very involved with and interested in environmental issues. You can
steer your education and career in that direction.

Become a marketing specialist in the area of your choosing!

The Marketing Career – Things to Consider

As we’ve discussed marketing jobs come in many different shapes and sizes, the nature of your work and the
demand for your skills will depend on the industry in which you are employed.
The good news is Internet use and the growth of social media has played a significant role in the need for
marketing professionals. Internet presence is extremely important to business success these days and they
also must communicate effectively through the use of social media.

Strong communication skills are essential marketing. Keep in mind, many marketing professionals work under
tight deadlines.
In some marketing careers extensive travel is required, in others, none at all.

If you are considering a career in marketing, take the time to research different professional areas and the
requirements for each. Weigh the pros and cons of working in different environments and industries. Once
you’ve done this you can target your marketing career and then do what it takes to market yourself to the
hiring organization!

Lynn Mattoon is a Content Editor & Career Writer for Beyond.com career communities. You can follow her on
Twitter at BeyondCareers.

MUMBAI: Corporate India is likely to give salary hikes in the range of 10-15

per cent in coming financial year to retain skilled talent amid revival in the job
market. 

With the global economic focus shifting to emerging nations, the job market in
the country is booming across all sectors and corporates will use salary hikes
as a tool to retain talents. 

"On the backdrop of improving global economic scenario and shortage of

qualified people, talent war is back. However, there will be no extraordinary
jump in increments in FY 12," Hindustan Coca Cola Beverages vice president
(HR) P V Ramana Murthy said. 

He said on an average the Indian corporates will hike salaries in the range of
11-12 per cent. 

Among the sectors, the FMCG and the financial segments will flourish and are
likely to provide maximum employment opportunities, he said. 

Echoing the view Paul O'Malley, the head of Mercer's information product
solutions, said that globally Asia will do much better than the rest of the world. 

"With increasing activities here than anywhere else in the world, Asia and
Brazil will remain positive both in terms of jobs and increments," he said. 

India, on an average, may give hikes in 10-12 per cent range as compared to
the global 2-3 per cent, he said. 

SPENDING 
* Total expenditure in 2011-12 seen at 12.58 trillion rupees 
* Plan expenditure seen at 4.41 trillion rupees in 2011-12, up 18.3 percent 

GROWTH, INFLATION EXPECTATIONS ( Read: Inflation remains principal

concern ) 
* Economy expected to grow at 9 percent in 2012, plus or minus 0.25 percent 
* Inflation seen lower in the financial year 2011-12 

DISINVESTMENT 
* Disinvestment in 2011-12 seen at 400 billion rupees 
* Government committed to retaining 51 percent stake in public sector
enterprises.