20th Apr 2011

Dear Cellagians,

Congratulations for your performance in

2010-11
We all have done Dhoom in the last financial year
by doing 61 Cr.
Year 2011-12 is ‘The year of Brands’ has already started and I hope you all are geared up
for much bigger show in this financial year.

In the first quarter of this financial year we are launching a brand which has already
broken all the records internationally. A brand which is pride for Meyer Vitabiotics. So
we all have to be very aggressive to make this brand a great success in India also.

We are launching Pregnacare Z, A specially designed formula to prevent low birth

weight in pregnancy.

It is very much essential to know whom to target in the market for this brand. For this
brand we are highlighting mainly role of Zinc for prevention of low birth weight. So you
must target brands which are aggressively promoting zinc in pregnancy like:
1. Livogen Z – Merck
2. Fefol Z – GSK
3. Dexorange Capsule – Franco
4. Mumfer Z – Glenmark
5. Haem up Z – Cadila
6. Globac Z – Zydus ( Nutriva )
7. Fecontin Z – Modi-mundi
Gynecologist & lady GP’s prescribing above brand can prescribe Pregnacare Z. You are
requested to conduct thorough market survey & prepare list of 30 doctors who are
currently prescribing competitor brands. RCPA format has been attached along with the
letter.
It is mandatory to prepare list of 30 doctors for Pregnacare Z & get it during
launch meeting in your region. The copy of the list is to be submitted to
PMT during launch meeting.
All the Best for Pregnacare Z, Pride of Cellage!

Thanks & Regards,

Kavita Parab Sheetal Itkarkar

Product Executive Asst. Marketing Manager
 Pregnacare Z RCPA format
Name Of BE: ------------------------------------------------ HO---------------
Name of ABM: -----------------------------------------------
Specialty No of prescriptions
Name of Doctor Brands prescribed
S.No. Gynae/GP per week
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