MICHAEL

KORS
–
englisch presentation by Oanh Châu, PMBA 4.
Englisch III
summer term 2011
Dr. Georg Wagner
 WHO IS
MICHAEL KORS?
*1959 as Karl Anderson in Long Island,
NY

American fashion designer

Owner of the brand Michael Kors

Current jugdge on Project Runway

CAREER
1978 Fashion design studies at the Fashion Institute of Technology in
NYC
Work at a boutique, where he got discovered by Bergdorf Goodman

1981 Formation of his first own label Michael Kors LLC

1984 First fashion show:

minimalistic American sportswear

1997-2003 Chief designer at LVMH’s Paris

based label Céline
2003 Sportswear Holdings Ltd. bought 85% of the company Michael
Kors
Kors himself keeps 15%

2004 Launch of the new line MICHAEL Michael Kors

2006 Transformation from department store to retailer

2010 Lifetime Achievement Award from

the
Council of Fashion Designers of America

2011 About 100 stores worldwide

Jan 2011: first store in Germany (Munich)
 KEY TO
SUCCESS
 The guys behind
Kors

Silas Chou Lawrence Stroll John Idol

(investor) (investor) (CEO)

“the next great American designer”

(Times)
 affordable
luxury

MICHAEL Michael Kors

collection of clothes with lower
prices ↔ more expensive pieces at
top of Kors’ collection

rich, luxurious fabrics, meticulous tailoring – not too edgy or too

precious

appeal to a wide range of demographic

groups

menswear line
Spring 2011
collection
 NEXT
BILLION-DOLLAR
MAN?
“His label has definitely room to grow.
It’s probably 40% of the way there”
- Dana Telsey, CEO of Telsey Advisory Group

“Kors’ business at the department

store has doubled since spring 2010”
- Frank Doroff, vice chairman of Bloomingdale’s
 THANK YOU
FOR LISTENING