CHANEL

Petrova Olesiia
 Gabrielle Boner “Coco”
Chanel

French fashion designer who founded the Chanel fashion house

and had a significant impact on 20th-century European fashion.
Chanel's style, which facilitated the simplification of women's
costumes, is characterized by borrowing elements from a
traditional men's wardrobe and following the principle of
“luxurious simplicity” (le luxe de la simplicité).
 Chanel is one of the most famous
fashion houses in France, an
internationally recognized brand of

Brand story
luxury designer products. Today,
clothes, shoes, bags, perfumes,
cosmetics, watches, jewelry are
produced under the Chanel brand.

Coco Chanel was born in

1883 in the town of
Saumur in France.
 Brand Story

in 1909, in the apartment in 1921, in 1924, Chanel in 1925, a women’s in 2003, Chanel
of Etienne Balzan, Coco introduced her first cardigan was introduced the
Gabrielle Chanel opened a introduced jewelry line, introduced under Coco
small store, which became the first consisting of two the Chanel brand, Mademoiselle
the initial step to one of women’s pairs of pearl earrings: in 1926, a small fragrance and the
the greatest fashion empires perfume - black and white. black dress and B-C Wear youth
in the world. Then the first Chanel tweed, inspired by clothing line.
thing that brought Coco number 5. trips to Scotland.
popularity and success
were neat hats.
 WHY IS THE CHANEL BRAND STILL POPULAR?

•INDEPENDENCE, LOYALTY TO ITS

PRINCIPLES
•WIDESPREAD FAME, INACCESSIBILITY
•WORK ON THE IMAGE
•CONTINUOUS DEVELOPMENT OF THE
COMPANY
As you know, the l ogo of t his
fashion house is two intert wined
letters “C”, which are the initial s
of Coco Chanel .

Coco Chanel’s most fa mous saying

“Fashion leave s, but syl e remains”.
 Advantages of perfumes

~Unique aromas
~Perfume durability
~Natural composition
~Reasonable cost of production

Chanel
benefits Brand advantages

~A new understanding of women’s fashion, still

relevant
~Constant slaccic
Thank you
for the
attention!