• Chanel was founded in 1909 by

HISTORY
Coco Chanel an iconic French
fashion designer.
• Chanel is known for redesigning
the constrictive, opulent clothing
and jewellery of the 19th century
into a much more eleagant and
simplistic fashion with dresses,
blouses, suits, trousers and
jewellery
• Chanel revolutionised high
fashion and couture fashion by
replacing structured silhouettes,
typically based upon corsets
with garments that were
functional whilst being flattering
to a woman's figure.
BRAND IMAGE
• Chanel is recognised as one of
the most successful and
desirable fashion brands in the
world.
• CHANEL
• Over the years Chanel has been
represented by many iconic
celebrities ranging from Nicole
Kidman, Kiera Knightley, Audrey
Tautou and Marilyn Monroe.
• The House of Chanel is known
for "the little blac dress", the
perfume No.5 De Chanel, and the
Chi suit.
INSPIR ATION FOR CHANEL • Chanel takes much of its inspiration
from old styles, reviving fashions
from the past into a more
contemporary, comfortable and
stylish look, often adding its own
simplistic twist to it in the process.
• Coco Chanel the founder of Chanel,
based much of her designs on
highlighting feminine boldness in
character and believed in a strong,
independent, de-sexualised woman
who was still flattering to look upon
in a more elegant way.
• When Chanel was put into new
ownership in 1983 under Karl
Lagerfeld as the new head designer
he followed Coco's beliefs and stuck
to a similar yet elegant style of
design, keeping the brands image
CHANEL NO 5
• Chanel No. 5 was the first perfume launched
by French couturier Gabrielle "Coco" Chanel
in 1921. The scent formula for the fragrance
was compounded by French-Russian chemist
and perfumer Ernest Beaux. Her perfume
Chanel No 5 is the most famous one until
now. Coco has chosen figure 5 because that
was his number in the orphanage.
C O C O ' S L A ST
C OL L E C TION.

• She died in Sunday in January

10, 1971.
The day after she had put the
finishing touches to her
spring/summer collection.
And more than 1,000 people
viewed Coco's last collection on
26 January 1971.
 TOP CHANEL
COMPETITORS
• The top of Chanel competitors include:
• Louis Vuitton
• Hermes
• Gucci
• Prada
• Michael Kors
• Christian Dior
B R A N D I D E NTIT Y A N D
C OR E VA L U E S

• Classic
• Elegance
• Timeless
• Exclusivity
• Interlacing of masculine and
femini
Chanel suit
• Ouilted fabric
• Little black dress
• Camelia
• Chain with leather