CHAPTER NO 1

Introduction
1.1 CONCEPT OF RETAIL CLOTHING
1.2 OBJECTIVES OF THE STUDY
1.3 SCOPE OF THE STUDY
1.4 METHODODLOGY
1.5 LIMITATIONS
 CHAPTER NO 2
DEALER PROFILE

2.1 BACKGROUND
2.2 CAPITAL INVESTMENT & TURNOVER
2.3 NETPROFIT
 CHAPTER NO 3
COMPANY PROFILE

3.1 ORIGIN AND DEVELOPMENT

3.2 MANGEMENT OF THE COMPANY
 CHAPTER NO 4

PRODUCT PROFILE
4.1 HISTORY OF CLOTHING
4.2 HANDLOOM PRODUCT
4.3 SILK WEAVING TRADITION IN INDIA
4.4 SYNTHETIC TEXTILE FIBERS
4.5 DRESS MATERIAL
4.6 PRODUCT LIFE CYCLE
4.7 NEW PRODUCT DEVELOPMENT STRATEGY

CHAPTER NO 5

MARKETING MIX
STRATEGY
5.1 MEANING & DEFINITION
5.2 NATURE OF MARKETING MIX
5.3 ELEMENTS OF MARKETING MIX
5.4 CHANNELS OF DISTRIBUTION
5.5 DEALERS STRATEGY

CHAPTER NO 6

SUMMARY & FINDINGS

6.1 BASIS OF ANALYSIS
6.2 TABLES & GRAPHS

CHAPTER NO 7
SUGGESTIONS &
CONCLUSION