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  • A Project Report ON Cases Regarding With Ambush Marketing: Submitted by

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    This document is a project report on cases of ambush marketing related to various sporting events like the Olympics and Cricket World Cup. It includes sections on the types and impacts of ambush marketing, as well as analyses of notable ambush marketing cases from sporting events from 1984 to 2008. It also provides an acknowledgement, synopsis, introduction, and outlines remedies and legal actions taken in response to ambush marketing.

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    Ambush Marketing

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    This document is a project report on cases of ambush marketing related to various sporting events like the Olympics and Cricket World Cup. It includes sections on the types and impacts of ambush marketing, as well as analyses of notable ambush marketing cases from sporting events from 1984 to 2008. It also provides an acknowledgement, synopsis, introduction, and outlines remedies and legal actions taken in response to ambush marketing.

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    13 views3 pages

    A Project Report ON Cases Regarding With Ambush Marketing: Submitted by

    Uploaded by

    baruarobin
    This document is a project report on cases of ambush marketing related to various sporting events like the Olympics and Cricket World Cup. It includes sections on the types and impacts of ambush marketing, as well as analyses of notable ambush marketing cases from sporting events from 1984 to 2008. It also provides an acknowledgement, synopsis, introduction, and outlines remedies and legal actions taken in response to ambush marketing.

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    of 3

    A PROJECT REPORT

    ON
    CASES REGARDING WITH
    AMBUSH MARKETING

    SUBMITTED BY:
    ROBIN BARUA
    ROLL NO. – 45
    PGDM-III(A)
    A PROJECT REPORT
    ON
    CASES REGARDING WITH
    AMBUSH MARKETING

    SUBMITTED BY:
    ROBIN BARUA
    ROLL NO. – 45
    PGDM-III(A)
    ( A report submitted for the in depth analysis of all the cases in field of Olympic games, cricket
    world cup & various other sporting events)

    FACULTY MENTOR
    Mr. Pankaj Upadhyaya
    JIMS Kalkaji, Faculty member
    TABLE OF CONTENTS

    Page No.

    ACKNOWLEDGEMENT

    SYNOPSIS

    INTRODUCTION

    TYPES OF AMBUSH MARKETING

    IMPACTS OF AMBUSH MARKETING

    NOTABLE EVENTS

    1984 Olympics

    1988 Summer Olympics

    1992 Summer Olympics in Barcelona

    1994 Winter Olympics

    1996 Atlanta Olympics

    2008 Beijing Olympics

    (Examples from ICC CRICKET WORLD CUP

    FIFA FOOTBALL CHAMPIONSHIP they are yet to be compiled.)

    REMEDIES AND LEAGAL ACTIONS

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