IS IT WORTH TO BID???

Presented to: Presented by:

Mr. Rahul Bhatia Ayan Dhingra
Mukesh
Pandey
SE-3
Branded FIFA
cont’d….
 Planning to bid for FIFA???
► Security
► Transportation
► Accommodation
► Training Facilities
► Marketing
► Sales Promotion
► Infrastructure
► Opening & Closing Ceremony
 Dealing in Numbers……
South Africa poured $5bn
FIFA contributed $1.1bn,
Created 1,59,000 jobs
watched by 26bn people across
nations
 Earnings through….
► Hotel industry
► Restaurants
► Saloons
► Ticket sale
► Tourism
 Who made money???
For qualifying 32 teams get: $1mn each
Last 16 teams get: $8mn each
Last 8 teams get: $9mn each
Last 4 teams get: $14mn each
Team placed at 4th get: $18mn
Team placed at 3rd get: $20mn
Team placed at 2nd get: $24mn
Team placed at 1st get: $30mn
 Other side of coin…
► FIFA profit: $1.9bn
► Equivalent to 0.7% of S.A GDP
► FIFA make more profit out of tournament
than south Africa
 Some bitter facts…
► 40% of African population lives on less than
$2 per day
► Tournament gave only 0.5% bump in GDP
of country
► 60% of African population is poor
► Amount spend by S.A was equivalent to the
package approved by IMF for recession hit
economy
 Post FIFA
► Seasonal employment
► Temporary boom in hotel industry & in
tourism
► Stadiums do not contribute in national
income
► Contracts for building infrastructure were
given to companies dear to Govt.
 FIFA MAFIA
>In 1994 U.S economy lost $9.6

bn While FIFA pocketed huge

profit

> Promoting sponsors &

humiliating local vendors

 FIFA MAFIA
► Really developing the economy!!!
FIFA made a contract with S.A
Govt. that African Govt. will take
no share out of television marketing &
shoulder the cost of new sport stadium &
related infrastructure
► Members of bidding committee made huge
profit out of the tournament
THANK YOU