Creativity & Innovation

(Finding the big idea)

By. Ashutosh Kumar Singh (B-43)

 Content takeaways
• Understand the concept of a ‘big idea’
• Appreciate creativity and traits of creative
people
• Learn to be creative!
• Innovation
• few advertisement related to creativity &
innovation
Big idea

Ad 1 Ad 3

Ad 2
 Creativity
• Giving birth to something new

• Application of past experiences or ideas in a

novel way

• Being imaginative, innovative, original &

different
Traits of creative minds
Stimulate your creativity
 Brainstorming
• Coming up with creative ideas in a group
• Generating maximum new ideas in a given
time with no bars held
• May be an arbitrated process
• Ideas to be recorded for later selection
Preparing for brainstorming
What can you brainstorm on?
Happydent exaggerates benefits of
sparkling teeth
Nestle kitkat Park- bench
Media as a springboard for ideas
Competition as a springboard for ideas
Day 1

Day 2

Day 3
Commonly practiced creative techniques
Brands use analogy to arrive at execution
ideas
 Innovation
• Creativity = Ideas
• Innovation = Ideas + Action
• Creativity is thinking up new things but
Innovation is doing new things.
 Cont…….
• Innovation . . . is generally understood as
the successful introduction of a new thing or
method . . . Innovation is the embodiment,
combination, or synthesis of knowledge in
original, relevant, valued new products,
processes, or services.“
 Types of Innovation
• Product Innovation
• Process Innovation
• Service Innovation
Thank You all…….