CREATIVITY & INNOVATION

by Rana Shahbaz Khan SZABIST

WHAT IS CREATIVITY?

• Creativity can be defined as ‘the tendency to generate or

recognize ideas, alternatives, or possibilities that may be useful
in solving problems in a smarter way’
OR
• Creativity can be defined as ‘the ability to come up with new
ideas and to identify new and different ways of looking at a
problem and opportunities’
HOW TO BE CREATIVE?

• Creativity cannot be activated overnight. It is a long process when

a person desires to do things in a different way.

• You might have heard:

• Urdu: ‘Zarurat Ijad(Invention) ki Maa(mother) hai.’
• English: ‘Necessity is the mother of invention’
HOW TO BE CREATIVE?
• In order to be creative, you have to change your way of thinking.

• Be very very keen observer.

• Observe, what procedures, what opportunities are lying in the

market.

• Don’t just think of Horizon, Think beyond Horizon.

THE CREATIVE PROCESS

I
THE CREATIVE PROCESS

1
• : A person discovers that a new
opportunity exists or a problem needs resolution.

• : The individual concentrates on the problem and

2 becomes immersed in it. He/she will collect every possible
information that seems relevant.
THE CREATIVE PROCESS
• : In this process, a person keeps the assembled
3 information for a while. He/she may seems not working on it, but
his mind is still engaged. In Urdu words, ‘Khichri pakna’

• : The problem-conquering solution flashes into a person’s

4 mind at an expected time such as on a verge of sleep, during a

shower or while any other work. This stage can also be called as
the Aha! Or Alaad!
THE CREATIVE PROCESS

• Verification and Application: In this process, a person first verify

5 the opportunity and then moves towards the application.
PERSONALITY TRAITS OF CREATIVE PEOPLE
1• Consistent
2• Independence
3• Have broad interest
4• Love for passion
5• Take risks
6• Drive to achieve
BARRIERS TO CREATIVITY
1• Limits set by superiors
2• Blindly following the rules
3• Fear of looking foolish
4• Fear of mistakes and failures
5• Becoming overly foolish
6• Lack of focus and division of interest
WHAT IS INNOVATION?

• Innovation is the implementation of new ideas at the individual,

group or organizational level.
 TYPES OF INNOVATION

•
1
: Described as the creation of a new product, service or
process. Something that has not been tried before.

•
2 process.
: The expansion of an existing product, service or a
TYPES OF INNOVATION

• : Copying (replicating) an existing product or service and

3 then adding the entrepreneurs own creative touch. In order to
improve it.

• : A combination of more than one existing products or

4 services in to a new product. or service. This means that several
different ideas are combined in to one new product or service.
TYPES OF INNOVATION: CLASS ACTIVITY

• Give examples at least two each of each type of

Innovation
TYPES OF INNOVATION: CLASS ACTIVITY: ANSWERS
• Invention: Thomas Edison’s Bulb, Wright Brothers Airplane

• Extension: Coca Cola different products, Lux different products.

• Duplication: Imtiaz(all in one), Dell (Customization)

• Synthesis: SmartPhone = Phone + Camera + Music Player +

Computer + Others
 THE INNOVATIVE PROCESS
Step 2
Step 1
Resource
Analytical Planning
Organization

Step 4
Step 3
Commercial
Implementation
Application
THE INNOVATION PROCESS

•
1
: Carefully identifying the product or service
features, design as well as the resources that will be needed.

2
• : Obtaining the required resources, materials,
technology, human or capital resources.
 TYPES OF INNOVATION

•
3 plans
: Applying the resources in order to accomplish the

4• : The provision of value to customers,

reward employees, and satisfy the stake holders.
CREATIVITY, INNOVATION AND ENTREPRENEURSHIP

• Entrepreneurship = Creativity + Innovation

CREATIVITY, INNOVATION AND ENTREPRENEURSHIP
C L A S S A C T I V I T Y

• What do you think of this equation?

• Entrepreneurship = Creativity + Innovation
 CREATIVITY, INNOVATION AND ENTREPRENEURSHIP
C L A S S A C T I V I T Y

Lets watch an interesting videos

 CREATIVITY, INNOVATION AND ENTREPRENEURSHIP
C L A S S A C T I V I T Y
Answer these questions

•
CREATIVITY, INNOVATION AND ENTREPRENEURSHIP
A s s I g n m e n t #2

• Write in detail the success story of any local

entrepreneur.

• Note: This is a group assignment