CREATIVITY STYLES AND SETTING

THE STAGES FOR SUCCESS

GROUP NO: 1 ABDUL SALIH- (2)

ANAGHA T M- (6)
ASWATHY P MOHAN-(15)
RAHUL R – (36)
SURAJ –(53)
 CREATIVITY
•Creativity is the act of turning new and imaginative ideas into reality.
Creativity is characterized by the ability to perceive the world in new
ways, to find hidden patterns, to make connections between
seemingly unrelated phenomena, and to generate solutions.
• Creativity involves two processes: thinking, then producing.
• Creativity is defined as the tendency to generate or recognize ideas,
alternatives, or possibilities that may be useful in solving problems,
communicating with others, and entertaining ourselves and others.
• we can learn to be creative by experimenting, exploring, questioning
assumptions, using imagination and synthesing information.
 COMPONENTS OF CREATIVITY
• IMAGINATION: The process by which items of experience are
combined to form new products.

• FLUENCY: It means the frequency with which relevent and unrepeated

ideas come to one’s mind after a question is put.

• FLEXIBILITY: It is represented by a person’s ability to produce ideas

which differ in approval or thought trend.

• ORIGINALITY: It is uniqueness of response, defines originality as the

production of unusual for fetched, remote or clever responses among
members of a certain population.
• ELABORATION: It is indicated by a person’s
ability to add pertinent details to the minimum
and primary response to the stimulus.

• CURIOSITY: It is an exploratory behavior.

• GIFTEDNESS: It was considered only children

with greater IQ were gifted, but now it is
intelligence or talent and artistic ability.
 THE CREATIVE PROCESS

• Gather new material

• Thoroughly work over the materials in your mind

• Step away from the problem.

• Let your idea return to you

• Shape and develop your idea based on feedback

 CREATIVE THINKING AS A SKILL
It’s important to have a creative thinking to solve problems more effectively. So
we have to improve our creative thinking. Some of the ways to improve our
creative thinking.

1. Sensing:
• Use all your senses- see, taste, smell, touch,
hear, think, speak.
• Be a good observer of people, nature, and
events around you.
2. Thinking:
• Change your interpretation of an event, situation,
behaviour, person, or object.
• Allow ideas to incubate.

• Be open to insight as ideas pop into your mind.

• Engage thinking on the right side of your brain.
( open mindedness, visual perception, rhythm)
3. Imagining:

• Brainstorm by generating ideas with a group of

people.
• Envision in future.
• Develop ideas and expand their possibilities.
• Ask, “what would happen if…”
4. Speaking and Writing :
• Use your words and your “voice” when conveying your
original ideas.
• Avoid using clinches or familiar responses to questions or
problems.
• Take notes

• Explain how your ideas move beyond the status quo and
contribute to a discussion.
5. Drawing:
• Use mind mapping to capture ideas: start with a key
concept and write it in the centre of your page; use
connecting lines, radiating from the central concept,
and write down any connected or related ideas that
come up.
• Create picture or drawing of situations to show them

in a different way.
6. Learning:
• Find ways to demonstrate your personal
investment in projects
• Gather knowledge and conduct research.

• Have more fun learning

 Creativity style

Creative style is thinking style. It is the manner

in which you go about solving problems.
Although all people are creative and can solve
problem, not every one does so in the same
manner.
 Dimensions of creative style
• Creative style
• Challenging and risk taking
• Executing and realizing
• Communicating and selling
• Adjusting and changing
• Creating and originating   
 
 Diversity in thinking

The idea that our thinking is shaped by our

culture ,background , experience , and
personalities is core to the concept diverse
thought .”diversity of thought goes beyond the
affirmation of equality- simply recognizing
differences and responding to them”.
 Valuing diversity
Valuing diversity means creating a work
environment that respect and includes
difference ,recognizing the unique contributions
that individuals with many type of difference can
make and maximizes the potential of all
employees.
 Why value diversity
• People build a stronger sense of identity and wellbeing ,
and have better education and career outcomes when
their diverse strengths, abilities, interests and
perspectives are understood and supported.
• It can be conductive to creativity, innovation and
adaptability in societies and organizations.
• It enables equitable participation in society and

• It is a legal and ethical requirement .

 Valuing diversity in thinking
• Expect it and plan for it so you’re not quite so surprised when
you face it. Awareness can keep you from having a knee-jerk
reaction or jumping to conclusions.
• Look for the learning you can get from different perspectives:
what might you overlook without them? That , alone, may
encourage you to seek out differences.
• Keep in mind this process requires a mental stretch to bridge
the thinking divide, so recognize what’s happening and cut
each other some slack.
• Unique is normal- so have fun with it in nearly every
discussion we have with clients, they share stories of how
recognizing and valuing thinking diversity has helped them
lighten up about it. They realize the differences aren’t
personal, it’s just “where she is coming from “
 THINKING PREFERENCES

The awareness of one’s own thinking Preferences And the

thinking Preferences of others combined with the ability

to act outside of one’s preferred thinking Preferences is

known as a “whole brain thinking”. The Herrmann Brain

Dominance Instrument (HBDI)is a system to measure and

describe thinking Preferences in people developed by

William Herrmann.
Using brain research developed by others and his own studies,
Herrmann discovered that there were four patterns that
emerged in terms of how the brain perceives and processes
information. The Whole Brain Thinking is a methodology
designed to help thinkers, teams and organizations better
benefit from all of the thinking available to them.

It acknowledges that while different tasks require different

mental processes, and different people prefer different kinds
of thinking, organizations will get better results when they can
strategically leverage the full spectrum of thinking available. 
• Analytical Thinking | Blue (A) Quadrant
• Logical
• Analytical
• Fact based
• Quantitative

• Practical Thinking | Green (B) Quadrant

• Organized
• Sequential
• Planned
• Detailed
• Relational Thinking | Red (C) Quadrant
• Interpersonal
• Feeling-based
• Kinesthetic
• Emotional

• Experimental Thinking | Yellow (D) Quadrant

• Holistic
• Intuitive
• Integrating
• Synthesising
 COGNITIVE BIASES OF CREATIVITY
A cognitive bias is a mistake in reasoning,
evaluating, remembering, or other cognitive
process, often occurring as a result of holding onto
one's preferences and beliefs regardless of
contrary information. There are many cognitive
biases that should be avoided for creative thinking.
 
• 1. CONSERVATISM BELIEF: When old established
information is favored above new more recent
information.
2. DUNNING-KRUGER EFFECT: When unskilled
people overestimate their skills and skilled
people underestimate theirs.

3. FUNCTIONAL FIXEDNESS: Limits the use of an

object to what it is designed for. Absence of this
bias is one of the markers for increased
creativity. And the practice of relinquishing the
bias can help you boost creative thinking.
4. HYPERBOLIC DISCOUNTING: This is the
tendency to favour short-term immediate gains
over longer term gains. Leads to poor long-term
decisions

5. PLANNING FALLACY: The tendency to

underestimate the time it will take to complete
certain tasks. 
 Creative Style Defined
.
• Creative Style = Thinking
Style
– Theory explores the way
people solve problems
– All people need to manage
change successfully
– All people solve problems
and are creative, but not in
the same manner
 Style vs Level
• Creative style is different from, and
unrelated to, creative level
high Level LEVEL more associated with
intellect, talent, skill

Style
adaptive innovative

Two ‘extremes’ of creative

style – ADAPTIVE and
INNOVATIVE

low
 Adaptors and Innovators
• Characteristics of the
ADAPTIVE creative style:
• Need for more structure
• Solves problems by refining,
extending, improving the
current accepted paradigm
• Prefer incremental,
predictable change
• ‘Do Things Better
• Characteristics of the
INNOVATIVE creative style:
– Need for less structure
– Solves problems by breaking,
modifying, eliminating, replacing
the current paradigms
– Prefer radical, transformational
change
– ‘Do Things Differently’
Characteristics ...
 Setting the stage for success
• Basic philosophy
• Having a vision
• Setting the right attitude
• Recognizing and avoiding mental blocks
• Avoiding mindsets
• Risk taking
• Paradigm shift and paradigm paralysis
• Individual and teamwork
How the Companies vision influenced in employees creativity

• Creativity relieves stress

• Creativity supports innovation and improves
productivity 
• Creativity encourages problem solving
• Better team work and bonding
• Increased staff morale
• Creativity helps to find the success in failure