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A PROJECT REPORT OF BRAND

EXTENTION ON “LG”

LBS
Lahore Business School

Lahore University
Submitted to
Sir Jasim Khan

Submitted from
Waqas Jafri
Hashim zia Baig
Abdul Majeed
History

In-Hwoi Koo
LG Group Founder

Harmony and Solidarity


Pioneering Spirit
Research and Development
History
‘1958 to 2011 Korea's history of electronics'
 1958
In 1958, Lucky-Gold star
entered the electronics industry
with the formation of
Gold star Company.
Achievements
 In 1959  In 1966
First Korean company to Build their first
build a Radio Television
 In 1969  In 1984
Korea's first Korea’s first
washing machine Microwave Oven

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