W02C01

APEX CORP.
 PRODUCT 1-TAITO
PRODUCT 2-ACME
TEAM MEMBER NAME RESPONSIBILITY

DEEPAK BHAGCHANDANI Strategic Plan

ISHA AGARWAL Marketing Plan

NEERAJ KUMAR RAI Strategic Plan

SWATEE GHOSH Marketing Plan

SUSHANT KUMAR SARAK Strategic Plan

 Relative Quality & Relative Price: Product 1
Q61 Q64
105 120

100 100 100

Relative Price

Relative Price
98
96 96 80
95 95
Relative Quality
60 Relative Quality
Relativity Price
90 Relative Price

87 40
85
20
80
japan Mexico china U.K. germany U.S. 0
Relative Quality japan Mexico Relative
china U.K. Quality
germany U.S.

World Leader /Closest Competitor(W0XF0Y)

Q61 110
Q64
102

100
Relative Price
Relative Price

105
98
97
96 100
95 Relative quality Relative quality
94 94 94 94 relative Price Relaive price
95
93
92
90
90

88 85
japan Mexico china U.K. germany
Relative U.S.
Quality japan Mexico china Relative QualityU.S.
U.K. germany
 Relative Quality & Relative Price: Product 2 ACME
120 Q61 250 Q64
115 115
200
Relative Price

111
110

Relative Price
107 107
105 150
Relative Quality Relative Quality
100 100 Relativity Price Relative Price
100
97
95

50
90

85
0
japan Mexico china U.K. germany U.S.
Relative Quality japan Mexico Relative
china U.K. Quality
germany U.S.

World Leader /Closest Competitor(W0XF0Y)

115 Q61 140
Q64
114
113 120
111 111 Relative Price
Relative Price

110 100
109
80
107 Relative quality
60
105 Relative quality Relaive price
relative Price 40

20
100 0
japan Mexico china U.K. germany U.S.

95
japan Mexico china Relative
U.K. Quality
germany U.S. Relative Quality
 Marketing Expenses-P1 TAITO
30

27
26 26
25 25
24
23 23 23
Percentage of Total Expenses

22 22 22 22
21 21 21
20
20 20
USA
UK
15 Japan
Mexico
China
10 Germany

5
4 4
3 3

0
Q 60 Q 61 Q 62 Q 63 Q 64
 Marketing Expenses-P2 ACME
40

35

30
Percentage of total Expenses

25 USA
UK
20 Japan
Mexico
China
15
Germany

10

0
Q 60 Q 61 Q 62 Q 63 Q 64
 Green Value
Average Product 1 Average Product 2

90 90

80 80

70 70

60 60

50 50

40 40

30 30

20 20

10 10

0 0
Q 60 Q 61 Q 62 Q 63 Q 64 Q 60 Q 61 Q 62 Q 63 Q 64
 USA Mexico
Company Sales as % of total Sales
35 S 50

Company Sales as % of total Sales

45
30
25
20
P1
A 40
35
30
25 P1
15
10
5
P2
L 20
15
10
P2

0
Q 60 Q 61 Q 62 Q 63 Q 64 E 5
0
Q 60 Q 61 Q 62 Q 63 Q 64

40
UK
S China
Company Sales as % of total Sales

35

Company Sales as % of total Sales

35
30
30
25
25
P1 20
20 P1
P2 15 P2
15
10 10
5 5
0 0
Q 60 Q 61 Q 62 Q 63 Q 64 Q 60 Q 61 Q 62 Q 63 Q 64

Germany Japan
35 25
Company Sales as % of total Sales

30 Company Sales as % of total Sales

20
25
20 15
P1 P1
15 P2 10 P2
10
5
5
0 0
Q 60 Q 61 Q 62 Q 63 Q 64 Q 60 Q 61 Q 62 Q 63 Q 64
 Contract
Contract Winner Bid value of
Contract Winner

61 Team 1-APEX 14.56

62 Team 1-APEX 14.98

63 Team 1-APEX 15.25

64 Team 1-APEX 15.50

 Product 1 TAITO
Variable Total Total Actual Inventory Inventory
Cost /Unit Cost /Unit Quantity Quantity Level as % Purchased
($) available produced of total (In Units)
(This ($) ($) (Next sales
Period (This Period) @
Actual) Period full
Actual) capacity

60 14.35 18.18 3,86,606 3,91,500 47.76% Nil

61 14.44 18.28 3,81,774 3,86,606 29.67% Nil
62 14.35 18.20 3,77,001 3,81,774 11.10% 52,276
63 14.31 18.11 3,72,289 3,77,001 14.42% 55,420
64 14.25 18.09 3,67,635 3,72,289 15.69% 58,475
 Product 2 ACME
Variable Total Total Actual Inventory Inventory
Cost /Unit Cost /Unit Quantity Quantity Level as % Purchased
($) available produced of total (In Units)
($) (Next sales
Period) @
full
capacity
60 21.23 26.51 3,65,571 3,70,198 15.11% Nil
61 21.23 26.55 3,61,001 3,65,571 28.75% Nil
62 21.40 26.76 3,56,489 3,61,001 51.87% Nil
63 21.42 26.82 3,52,033 3,56,489 83.60% Nil
64 21.67 27.12 3,47,632 3,52,033 119.82% Nil
 Finance
Q 64 16547794 Q 64 26292533

Q 63 22230286 Q 63 25658762

Q 62 2277555 Q 62 25040267

Q 61 5870246 Q 61 29391454

Q 60 2487956 Q 60 30315466
0 5000000 10000000 15000000 20000000 25000000 0 5000000 10000000 15000000 20000000 25000000 30000000 35000000

Debt

Q 64 28174902 Q 64 0

Q 63 24725359 Q 63 2000000

Q 62 23753962 Q 62 0

Q 61 18525699 Q 61 0

Q 60 15101019 Q 60 3000000

0 5000000 10000000 15000000 20000000 25000000 30000000 0 500000 1000000 1500000 2000000 2500000 3000000

Retained Earning Dividend

 Profits
Chart Title
W0Xf01 W0Xf02 W0Xf03 W0Xf04 W0Xf05

8000

7217
7000

6000

5020
5000
4428 4504 4411
4159
4000 3842
3707 3711
3429 3450
3266
3208 3197
3029
3027
3020
3018
3013 2983
2925
3000 2762
2565 2471

2000 1837

1000

0
Q 60 Q 61 Q 62 Q 63 Q 64
Learning