1.

Prepare a list of two products at each of the following stages of the PLC in the
Indian market. And explain why?
(a) Introductory stage.
(b) Growth stage
(c) Maturity stage and
(d) decline stage
2. Discuss the influence of imitating price increases by companies on the market
with relevant examples.
3. Explain the various elements of physical distribution in the management of
distribution.
4. A manufacturer of toiletries is interested in estimating the demand for herbal
shampoo in urban centers of India. What factors will you consider in estimating
this demand?
5. How do specialty, shopping and convenience goods generally relate to intensive,
selective and exclusive distribution? Give a brand name that is an example of
each goods distribution matchup.
6. (a) Distinguish between public relations and publicity.
(b) How publicity can be both boon and bane for the companies?
7. What do you understand by “New Product”? Discuss the stages of new product
development process.
8. Describe alternative pricing strategies. Describe the important factors to be
considered while pricing a product.
9. Outline the various elements of the promotional mix, with suitable illustrations.
10.What is marketing mix? Discuss the elements of marking mix and their role in
delivering value proposition?
11.Discuss the different levels of product? How do you classify a product or
service?
12.What is a brand? What is difference between a product and brand? How do you
create the competitive advantage through brands?
13.Is cutting prices the best solution to get the sales. Discuss the advantages and
the disadvantages. Suggest your views.
14.Explain
(a) Cost at different levels of production
 (b) Cost as a function of production experience
15.Explain the nature and importance of marketing channels. Discuss the key
functions of channel members
16.Marketers make product decisions at three levels? Can you elaborate it with
relevant examples
17.What is retailing? Discuss types of retailers and the contribution of retailing to
the growth of economy
18.Answer the following
(a) Discuss the role of personal selling in the promotion mix. In what
situations is it more effective than advertising?
(b) Suppose you are the marketing coordinator responsible for
recommending the sales promotion plan for the market launch of a new
brand energy drink sold in super markets. What promotional tool would
you consider for this task and what decisions must be made?