Functional Strategy:

MCB identifies basic courses of action that each department pursues in order to get
basic goals and objectives of MCB. Harmony of departments towards MCB’s single
goal makes it unique in the competitive mark

Cooperative strategy:
MCB is working with Mobilink to satisfy its customer.MCB SMS Banking is a new and
a unique service from MCB, which enables you to make inquiries about your account
balance through your Mobilink Connection by using the SMS facility with total
confidentiality and security.

It has also done strategic alliance with Maybank in which Maybank will present MCB
bank In Malaysia and will provide facilities to the people with mutual cooperation.

Corporate Strategies:
MCB focus on two types of Corporate Strategies:

Geographic Strategy:
The World has been becoming a global village with the extensive use of
technology. MCB has been moving abroad with geographic expansion in
the business.
Diversification Strategy:
It implies that MCB will expand by adding new service lines. With the
passage of intervals MCB introduce s new banking services