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    This document outlines manual identity guidelines for a brand. It discusses the brand's concept and identity, including primary and secondary configurations, color schemes, minimum spacing, and proper and improper uses of the identity. It also provides application guidelines for using the identity in various corporate and communication materials, such as stationaries, presentations, vehicles, uniforms, signage, print ads, websites, brochures, banners, newsletters, and merchandise.

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    This document outlines manual identity guidelines for a brand. It discusses the brand's concept and identity, including primary and secondary configurations, color schemes, minimum spacing, and proper and improper uses of the identity. It also provides application guidelines for using the identity in various corporate and communication materials, such as stationaries, presentations, vehicles, uniforms, signage, print ads, websites, brochures, banners, newsletters, and merchandise.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views1 page

    Brand Manual Content

    Uploaded by

    alfianda-karuza-9093
    This document outlines manual identity guidelines for a brand. It discusses the brand's concept and identity, including primary and secondary configurations, color schemes, minimum spacing, and proper and improper uses of the identity. It also provides application guidelines for using the identity in various corporate and communication materials, such as stationaries, presentations, vehicles, uniforms, signage, print ads, websites, brochures, banners, newsletters, and merchandise.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Manual Identity Guidelines

    I. History

    II. Concept

    III. Brand Identity


    • Primary Configuration Identity
    • Secondary Configuration Identity
    • Color Configuration
    • Primary Color Configuration
    • B&W Configuration
    • Reverse Configuration
    • Minimum Space
    • Proper & Improper Use (do & don’t)
    • Secondary Graphic Elements
    • Primary Configuration
    • B&W
    • Reverse
    • TypographyStyle
    • Image Style

    IV. Application Guidelines


    a. Corporate
    • Stationaries: Name Card, Envelop, Letter Head, Fax, Stamp, Formulir
    (application form, kuitansi pembayaran), Membercard
    • Presentation Power point Template: home, content
    • ID Card
    • Vehicle
    • Uniform
    • Signage: Building

    b. Communication
    • Print Ad - Vertical & Horisontal
    • Website – home, content, inside content
    • Brochures - Vertical & Horisontal
    • Banner – Vertical & Horisontal
    • Newsletter
    • Merchandise: Desk Calendar, Wrapping Paper, Shopping Bag

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