77 P’s

P’s OF
OF
MARKETING
MARKETING
BY:-
BY:-
Stevenson
Stevenson Chappell
Chappell
DEFINATION
DEFINATION OF
OF
MARKETING
MARKETING
ACCORDING TO PHILIP KOTLER”

Marketing is an organizational
function and a set of processes
of creating, communicating, and
delivering values to customer for
managing customer relationship.
MARKETING:-

• It deals with identifying and

meeting human and social needs

• It is the delivery of a standard

of living
PRODUCT

 Product Variety
 Quality
 Design
 Features
 Brand Name
 Packaging
 Sizes
 Services
 Warranties
 Returns
 PRICE

CREDIT
LIST
TERMS
PRICE

DISCOUNTS PAYMENT PERIOD

ALLOWANCES
• Pricing is the only mix which
generates a turnover for the
organization.
• The remaining P’s are the variable
cost for the organization.
• Price must support these elements of
the mix.
• Pricing is difficult and must reflect
supply and demand relationship.
Pricing strategies…
Penetration

Skimming Competition

Product line
 Promotion....

Promotion

Personal
Advertisement Hoardings Media Publicity Internet
selling
 PLACE

 Channels
 Coverage
 Locations
 Inventory
 Transport
  Service provider
Physical  Physical Facilites
Evidence  Consumer Expectation
 People
People are important because:
– Providing a service, rather than selling a
product.
– Quality of personal relationships between
company and clients becomes vital.
– New staff needs thorough training and
constant monitoring.
– Staffing costs the highest cost
– Recruiting specialist staff time
consuming and expensive.
– Strategies and tactics for recruiting,
training and safeguarding relationships.
People Include...

Higher
managers

Middle managers

Lower managers
 Process
• That “P” of marketing mix

which let customers get the best of

the products
PROCESS

It is a functional activity that assures

service availability and quality. The way the
physical setting is designed technically and
how the functions are scheduled routed to
provide promised services to the customers
speaks of the efficiency of the process .
CONCLUSION :-
The 7 p’s of services marketing become the
marketing offer of the organisation to the
target market. The marketing mix aims to
achieve 7 distinctive goals. They are matching
the offers to consumer needs and wants,
consumer quality expectation, consumer
perception, consumer satisfaction, consumer
relationship, consumer welfare and protection
and societal well being.
THANK
THANK YOU
YOU