MARKET RESEARCH OF DELHI AIRPORT METRO EXPRESS

Objectives of research

To collect information that will be helpful in increasing the ridership, formulating the communication
strategy and selecting the various media tools.

How

This involves the methodology used for research.

 Sample size needs to be defined. This includes the number of people whose feedback needs
to be collected.
 Research can be carried out by either questionnaires or by carrying out interviews.

Where

Research needs to be carried out at the IGI airport and inside the metros to get an effective sample
size.

How it will be used

The data collected from the research will give us information on

 Why the passengers prefer the metro express over road and the old line.
 Reasons for people not commuting via the metro express.
 What are the necessary changes required in the service for increasing ridership.

According to this a marketing plan needs to be formulated.