Synopsis OF MY SUMMER TRAINING PROGRAMME

AT

SUMITTED TO: SUBMITTED BY:

PROF. bharat bhushan singh SAtyendra kr nonia

REG. NO: 6182

ROLL NO: 6171

PGDM:10-12
Company profile:
Established in 1971, IMRB International is a pioneer in market research. A member of the
Kantar Group, WPP's information, insight and consulting division. IMRB's footprint extends
across 11 countries - India, Pakistan, Bangladesh, Sri Lanka, Dubai, Saudi Arabia, Egypt,
Singapore, Malaysia, Korea and London. 

With over 1200 full time staff, IMRB provides high quality conceptualization, strategic thinking,
execution and interpretation skills. IMRB International is the only research company in India
that offers such a wide range of research based services to its clients. IMRB International's
specialized areas includes consumer market research both quantitative and qualitative,
industrial market research, business to business market research, social and rural market
research, media research, retail research, and consumer panels.
Specialties
Research in >>> Advertising, Promotion & Media, B2B & Industrial, Brand, Stakeholder
Satisfaction & Management, Corporate & Employee, Channel & Retail, Product & Packaging,
Pricing, Qualitative, Mystery Shopper Insights (MSI)
 Topic
Cooling tower market study
BACKGROUND:

The broader objective of this module is to estimate the market size of the cooling tower market
(up to a capacity of 1500 TR) in India across identified segments. It would also help in
addressing the purchase behavior of the user segments and the competitive landscape of the
market in India.

THE MAJOR OBJECTIVES OF THE QUANTITIVE PHASE OF THIS STUDY ARE:

 To estimate the current overall market size (in terms of value and volume) in india for
COOLING TOWER UPTO A CAPACITY OF 1500 TR.
 Market size for last two years, current year and next three years(in terms of
value and volume) in India.
 Growth drivers for the industry and challenges ahead.
 DETAILS ON THE USER SEGMENTS.
 Break up of market size by
 User segments
 New versus replacement market
 Types of the cooling tower
 Capacity of the cooling tower
 Organize versus unorganized market.
 Application for which the cooling towers are being used
 Capacity of cooling towers required for these application
 Growth trends
 Understanding the purchase process
 Understanding the decision making unit for project installation
 Role of consultants and user in selecting the cooling towers.
 Post purchase process
 After sales support
 Existing practices regarding O&M.
 SAMPLE SIZE
The details of the sample size by the different cities and quotas would be share through
email. At and overall level of breakup of the sample size given below:

Type of interview Target segment total

Structured interview HYAC(non residential) 600
sector

RESPONDENT PROFILE:
The database of the user segment will be provided according to the centre. The
following criteria make up the respondent profile:
1. Meet to senior level employee in the organization /premises
2. Employed in the either of the engineering, maintenance or the purchase
department at the branch office / corporate level.
3. Interacting with cooling tower supplier either directly or through consultant
appointed for designing the premises.

DETAILS OF THE QUESTIONNAIRE:

The questionnaire consists of six sections namely:

1. Cooling tower application- captures the details of the first time purchase/replaced
cooling tower which are installed in the premises, reason for the replacement and
change in the brand of cooling tower during replacement.
2. Purchase process: captures the decision making process during the purchase of the
cooling tower, the role of the various stake holders during the decision making process,
the factors affecting the decision making process and the selection of the vendor, the
process of vendor selection and the satisfaction level of the user with the currently
installed cooling tower.
3. Post purchase: captures the after sales service arrangement with the vendor of the
cooling tower, typical issues faced during the operation and maintenance of the cooling
tower and the satisfaction level of the user with the after sales service provided by the
service provider.
4. Replacement- captures the frequency of the replacement of different components of
cooling tower, the process of replacement and the party involved in process.
5. Industry details- captures the details of the segment to which the respondent belongs
to, like, the zonal distribution of the segments, expected growth of the segments and
the key barriers for the growth of the particular segments.
6. Profiling- captures the basics details of the premises where the interview is being
conducted, like, the total constructed area of the premises, the number of floors/rooms
and the maximum number of people that the premises can handle.

TILL NOW THE PROJECT PROGRESS ARE AS UNDER:

Two interview is already done the first one was at AR LIFE SCIENCE at plot 338.SV
COOPERATIVE INDUSTRIAL ESTATE JEEDIMETLA with MR. Y RAM PRAKASH ph no.
916006290.
And the second was at ALKALI METALS LTD. At B-5 , block 3, IDA, UPPAL, HYDERABAD
with E.V.MURLI KRISHNA ,Ph no. 91-40-27202298, 27201179,23445961.

“After completing of this project we will be working on next project as per our
company guide.”

Further details:

Company guide designation Contact no. Email id.

name
Mr. noor khan field controller 9704083192 abdul.khan@imrb
int.com