Industrial Morale is defined as the possession of a feeling on the part of the employee of being accepted and belonging to a group of employees through adherence to common goals and confidence in the desirability of these goals. Morale is a state of mind or the willingness to work which in turn affects individuals and organizational objectives. It is an attitude of mind, a state of well being and emotional force.

It affects employees and executives in their interactions immediately and ultimately customer and community. Individual morale: it is related with knowing one·s own expectations and living up to them. Group morale is everyone's concern and must be practiced continually for it is never ultimately achieved and is constantly changing. Results in High level commitment,sincerity and employee loyalty.

Guion (1958) defined Morale as: Absence of Conflict Feeling of Happiness Good personal adjustment Ego involvement in one·s job Group cohesiveness Collection of job related attitudes Individual·s acceptance of the goals of the group

It is dynamic It is complex It is an attribute of individual It exists with reference to job situation It is influenced by motivation It is applicable to employees at all the job levels It involves ego & its satisfaction

Factors that Influence Morale
Group cohesiveness or feeling of togetherness Need for a goal Observable progress towards the goal- there must be observable progress towards the goal Specific meaningful tasks- individual in the group must have specific meaningful tasks that are necessary to the achievement of the goal Job security

Management style. Staff feeling that their contribution is valued by their employer. Realistic opportunities for merit-based promotion. The perceived social or economic value of the work being done by the organization as a whole. The perceived status of the work being done by the organization as a whole. Team composition. The work culture

General workers attitude towards the company/supervisor. The level of satisfaction with job standards. The work load and work pressure level. Treatment of individuals by management. Level of workers pride in company. Level of workers satisfaction with salaries.

Measures of Improving Morale
incorporate tangible factors like food and money as well as less concrete facets such as time, learning, and culture Morale boosting techniques/methods can be implemented in almost any aspect of the work environment 


Application of methods such as increasing employee recognition and involvement fostering communication and a sense of belongingness and ownership within the organization providing opportunities for education and personal development creating a physically comfortable work environment

Make workers feel that the organization they work for genuinely cares about them Ask employees if they feel they are working to their potential Cross-train employees

Measurement of morale.
Popular methods:
† 1)observation


2)attitude surveys
† -interview

method † -questionnaire method.

3)company records and reports.

Maintenance of morale.
These measures prevent regression in the level of morale.
† 1)job

enrichment. † 2) Modifying the work environment. † 3)Flexible working hours. † 4)job rotation. † 5)point individual prosperity in company prosperity.

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