INDUSTRIAL MORALE

Meaning
 Industrial Morale is defined as the possession of a feeling
on the part of the employee of being accepted and
belonging to a group of employees through adherence to
common goals and confidence in the desirability of these
goals.
 Morale is a state of mind or the willingness to work
which in turn affects individuals and organizational
objectives.
 It is an attitude of mind, a state of well being and
emotional force.
 It affects employees and executives in their
interactions immediately and ultimately customer and
community.
 Individual morale: it is related with knowing one’s
own expectations and living up to them.
 Group morale is everyone's concern and must be
practiced continually for it is never ultimately
achieved and is constantly changing.
 Results in High level commitment,sincerity and
employee loyalty.
 Guion (1958) defined Morale as:
 Absence of Conflict
 Feeling of Happiness
 Good personal adjustment
 Ego involvement in one’s job
 Group cohesiveness
 Collection of job related attitudes
 Individual’s acceptance of the goals of the group
Characteristics
 It is dynamic
 It is complex

 It is an attribute of individual

 It exists with reference to job situation

 It is influenced by motivation

 It is applicable to employees at all the job

levels
 It involves ego & its satisfaction
Factors that Influence Morale
 Group cohesiveness or feeling of togetherness
 Need for a goal

 Observable progress towards the goal- there

must be observable progress towards the goal

 Specific meaningful tasks- individual in the

group must have specific meaningful tasks

that are necessary to the achievement of the
goal
 Job security
 Management style.
 Staff feeling that their contribution is valued by their

employer.
 Realistic opportunities for merit-based promotion.

 The perceived social or economic value of the work

being done by the organization as a whole.

 The perceived status of the work being done by the

organization as a whole.
 Team composition.

 The work culture

 General workers attitude towards the
company/supervisor.
 The level of satisfaction with job standards.

 The work load and work pressure level.

 Treatment of individuals by management.

 Level of workers pride in company.

 Level of workers satisfaction with salaries.

Measures of Improving Morale
 incorporate tangible factors like food and money as
well as less concrete facets such as time, learning,
and culture
 Morale boosting techniques/methods can be
implemented in almost any aspect of the work
environment
 Application of methods such as
 increasing employee recognition and involvement
 fostering communication and a sense of
belongingness and ownership within the
organization
 providing opportunities for education and
personal development
 creating a physically comfortable work
environment
 Make workers feel that the organization they work
for genuinely cares about them
 Ask employees if they feel they are working to
their potential
 Cross-train employees
Measurement of morale.
 Popular methods:
 1)observation (MBWA)

 2)attitude surveys
 -interview method
 -questionnaire method.

 3)company records and reports.

Maintenance of morale.
 These measures prevent regression in the level
of morale.
 1)job enrichment.
 2) Modifying the work environment.
 3)Flexible working hours.
 4)job rotation.
 5)point individual prosperity in company prosperity.