Professional Documents
Culture Documents
service in India
李芳瑩 B94705056
蔡侑勳 B94705010
陳志銘 B94705021
About India
Official name: Republic of Indi
a
Population: 1.09billion (2004)
Capital: New Delhi
Official Language: Hindi and E
nglish
Currency: Rupee (Rs) (Rs45.6
3 per US$)
GDP per capita: US$539 (200
3)
Bangalore City
Since local entrepreneurs and the technolo
gy giant Texas Instruments discovered its p
otential as a high-tech city in the early 1980
s, Bangalore has seen a major technology b
oom. It is now home to more than 250 high-t
ech companies. Including homegrown giant
s like Wipro and Infosys. Consequently, no
w Bangalore is called the 'Silicon Valley' of
India.
Bangalore City
Bangalore City houses:
the international gateway and network o
perations center at the Software Techno
logy Parks of India (STPI)
Cyber Park - Technology Incubation Ce
ntre (set up in Aug. 2000, to promote th
e growth of the IT sector)
Software technology park, IT Park Hubli
The Indian software Industry now
As of 2004:
India’s software exporting industry employs 345,0
00 persons
Earned revenue of $12.2billion (equal to 3.3%of gl
obal software services spending)
annual growth rate of India’s software exports has
been consistently over 50 percent since 1991
India exports software and services to nearly 95 c
ountries around the world
TCS, Infosys, Wipro, Satyam, HCL, PCS and i-Fle
x
History
Begun in 1974
Originated under untypical conditions:
(1) Local markets were absent
(2) government policy towards private enterprise wa
s hostile (disfavored large domestic firms and disc
ouraged transnational corprorations (TNCs) and s
mall firms but was least hostile to large, domestic f
irms = protectionist policy)
Foreign Exchange Regulation Act of 1973 -> a for
eign firm could operate in India only with a minorit
y interest (closed the door to product software dev
elopment in India by TNCs)
History
Government policy changed to a supportive stan
ce with the election of Rajiv Gandhi (1984 – new
Prime Minister)
New Computer Policy (NCP-1984) => reduced i
mport tariffs on hardware and software and gave
permission for foregin firms to set up wholly-own
ed, export-dedicated units
1985 – all export revenue was exempted from in
come tax
More policy reforms followed in the 1990s and in
2000 (reduced import tariffs, standardized foreig
n ownership, etc)
History
The state’s policies prevented the private
development of software in India
∴domestic entrepreneurship drove the industry’s
origination, survival and innovation
Managed services, time-sharing, integration and
maintenance were the earliest software services
to be outsourced (all required proximity to the
client)
Later work, such as product development and
custom software were able to be done remotely
Growth of Indian software industry
Growth of Indian software industry
14000
12000
Total Exports ($m)
10000
8000 No. of firms
6000
4000 Average Revenue
2000 per firm ($1000)
0
1980
1 1984
2 1990
3 2000
4 2004
5
Major Companies
TATA (TCS)
The Tata Group (Tata Consulting Services
- TCS) is one of India's oldest, largest and
most respected business conglomerates
businesses are spread over seven busines
s sectors (information systems and comm
unications; engineering; materials; service
s; energy; consumer products; and chemic
als)
TCS is the largest export company of soft
ware services and technology in India
NASSCOM
National Association of Software and Service
Companies (NASSCOM)
not-for-profit organization (funded entirely by its own
members)
global trade body with around 900 members, of
which nearly 150 are global companies from the US,
UK, EU, Japan and China. NASSCOM member
companies are in the business of software
development, software services, and IT-
enabled/BPO services
Its vision is to establish India as the 21st century
software powerhouse and position the country as the
global sourcing hub for software and services
STPI
Software Technology Parks of India (STPI)
Established in 1991 by the Technology and Comm
unications sector of the Indian government
STPI's role began in the government's shadow an
d it was more of an entrepreneurial role of working
directly with software companies and working like
a corporate. However, this did not mean that STPI
functioned like a typical government department. T
he role of STPI was more of a service provider tha
t could be leveraged by software companies.
Infosys - 簡介
cities in India.
1996 and 1997 Strategic initiatives - e-business
預估 2002~2006 五年內亞太委外中心的年複
成長率在 38% ,其中在印度與中國大陸的成
長還高於 40% 。
.
各國目前在爭取企業的境外客服中心呈現資源
排擠的狀態,優劣勢也略有不同。 宏觀來看,人
力成本、語言能力、產業相關技術能力以及當地
政府的政策支持等因素為主要考量的 因素。
印度能夠脫穎而出、大幅領先群雄,除了語言、
廉價工資外,其廣大優秀 IT 人力市場與深厚工
程軟體實力,是最大的競爭利器。
台灣委外客服中心的下一步
臺灣目前也有許多專營委外客服的業者,
目前以接國內企業的專案為主。在境外客
服的議題上,或許我們沒有其他各國的成
本及英文語言上的優勢,但在經營團隊、
營運規劃與話術技巧上,我們仍是相當受
國際所肯定的,尤其是大陸的客服市場,
臺灣經驗更受大陸業者的重視,部分業者
已經開始佈局並與大陸業者合作。思索未
來與大陸的競合,以及發揮我們價值與競
爭優勢,將是所有業者需面臨的考驗。
Why India?
According to a study conducted by Forrester in November,
2001, India's edge over other competing nations in the IT
outsourcing business is based on the country's
(1) decade old experience in this area
(2) fluency in the English language
(3) supportive Government policy infrastructure, and
(4) high quality offerings
Today, multinational corporations are rushing into India to
stake a claim to the IT outsourcing market.
Many are outsourcing their software development to
Indian companies, others are establishing a presence in
India and participating actively in the software export
game
Future Prospects
According to researches:
India is still head and shoulders above the competition in
global sourcing, with $17.2 billion of software exports for t
he year ended March 2005
India has more resources, infrastructure, and offshore foc
us than their emerging counterparts (Gartner). Such reso
urces signify the level and availability of skilled IT talent,
workforce, investment funds, and revenue.
Facing increasing competition from emerging low-cost de
stinations in the Far East and Eastern Europe, suppliers
have begun to look for an advantage beyond cost compet
itiveness (neoIT)
In terms of the size and number of IT professionals, curre
ntly only China comes close to India in potential (Gartner)
Bibliography
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=1
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616
www.stpi.soft.net/
http://www.indianembassy.org/indiainfo/india_it.h
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http://www.wipro.in
http://www.carrental-india.com/gifs/map-bangalore-hassan-mysore.j
pg
http://www.cec.globalsources.com/
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