SWOT ANALYSIS

STRENGTH
• Leading provider of personal computers and imaging and
printing
• Multi-vendor customer services, including infrastructure
technology and business process outsourcing, technology
support and maintenance, application development and
support services and consulting and integration services .
• Organized into 7 business sections with strong position in
each
• Strong financial condition
 WEAKNESSES
• Financial condition leans very heavily on not just
in the US but worldwide
• Lack of in-house management consulting division
• R&D department has significantly less
investments compared to historical spending
• Pay cuts has brought low morale to employees
• They depend on third-party suppliers, and their
revenue and gross margin could suffer if we fail
to manage  suppliers properly
 OPP0RTUNITIES
• Emerging markets, particularly BRIC countries
• continued growth in the traditional enterprise
space whilst also opening up new vistas by
combining consumer reach with the skills and
technology to manage and manipulate an
ever-increasing flow of data
• Restructuring of internal IT structure
• Expanded Digital Printing Portfolio
 THREATS
• Major competition in PC branch from other
companies
• Increasing competition on imaging and
printing
• Slowdown in economic conditions in US,
Europe
• Foreign currency exchange rate changes
BCG MATRIX