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  • BMS Marketing Strat N Tact

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    The document outlines the objectives, strategies, tactics, and resources needed for a car manufacturing plant's marketing plan. The objective is to capitalize on demand for efficient cars and secure 10% of the small car market by 2005. The strategy is to build a new 800cc engine at the Midlands plant and distribute directly to customers. Tactics include explaining the new distribution network in a PR campaign, targeted radio ads, and producing a leaflet.

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    BMS Marketing Strat n Tact

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    The document outlines the objectives, strategies, tactics, and resources needed for a car manufacturing plant's marketing plan. The objective is to capitalize on demand for efficient cars and secure 10% of the small car market by 2005. The strategy is to build a new 800cc engine at the Midlands plant and distribute directly to customers. Tactics include explaining the new distribution network in a PR campaign, targeted radio ads, and producing a leaflet.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    12 views1 page

    BMS Marketing Strat N Tact

    Uploaded by

    ridhwaha
    The document outlines the objectives, strategies, tactics, and resources needed for a car manufacturing plant's marketing plan. The objective is to capitalize on demand for efficient cars and secure 10% of the small car market by 2005. The strategy is to build a new 800cc engine at the Midlands plant and distribute directly to customers. Tactics include explaining the new distribution network in a PR campaign, targeted radio ads, and producing a leaflet.

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    Attribution Non-Commercial (BY-NC)
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    OBJECTIVES STRATEGIES What resources need to be applied to achieve these objectives?

    What are you trying to achieve (usually over the next year) must be measurable and specific.

    MISSION What is the overall goal of the company?

    TACTICS Which elements of marketing mix are most appropriate? Which weapons in marketing armoury should you be using? Set up the detailed action plan including the time frame for all elements.

    DEVELOPMENT OF MARKETING STRATEGY AND TACTICS


    e.g. Car Manufacturing Plant in Midlands

    EXTRA NOTES :

    Objectives To capitalize the growing customer demand for energy efficient cars and secure 10% of small car market by 2005. Strategy By building a new 800 cc engine at our Midlands plant/ By distributing direct to customer & by passing to the traditional dealers and showrooms. Tactics Explain the new distribution network to consumer & trade journalist PR campaign Targeted radio adv. Campaign Produce Leaflet

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