You are on page 1of 10

Faculty of Business

0DVWHURI%XVLQHVV$GPLQLVWUDWLRQ
6WXGHQW1DPHBBBBBBBBBBBBBBBBBBBBBBBBBB WXGHQW,'BBBBBBB 6


3DSHU1DPHBBBBBBBBBBBBBBBBBBBBBBBBBBBBB DSHU1RBBBBBBBBB 3


$VVHVVPHQWBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB 


'DWHBBBBBBBBBBBBBBBBBBBBBBB:RUG&RXQWBBBBBBBBBBBBBBBB


/HFWXUHU1DPHBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB   6WDWHPHQWRI$FDGHPLF+RQHVW\  7KLVDVVHVVPHQWLVHQWLUHO\P\RZQZRUNDQGKDVQRWEHHQVXEPLWWHGLQDQ\RWKHUFRXUVH RIVWXG\  ,QWKLVDVVHVVPHQWWRWKHEHVWRIP\DELOLW\,KDYHDFNQRZOHGJHG WKHVRXUFHRIGLUHFWTXRWHVDQGGLDJUDPVIURPWKHZRUNRIRWKHUV WKHVRXUFHRIWKHLGHDVRIRWKHUV,KDYHXVHGLQWKLVDVVHVVPHQW




*URXS1DPH V DQG6LJQDWXUH V  /DWH$VVHVVPHQWV 5HIHUWRWKH0%$KDQGERRNDQG\RXUFRXUVHPDWHULDOVKDQGERRNIRUSROLF\DQGSHQDOWLHV/HFWXUHU DSSURYDOPXVWEHJDLQHGEHIRUHWKHRULJLQDOVXEPLVVLRQGDWH

([WHQVLRQJUDQWHG"

<(612

'DWHKDQGHGLQ



/HFWXUHU LJ DWXUH  

WHQVLRQ*UDQWHG8QWLO 

7LPH 

                                               

5HFHLYHG%\  QDPH  'DWHUHFHLYHG  7LPH

                                 

 , WUR XFW 


L D VWDUW ZRUNL JL KRV WDOLW V FW URIL RIWK VPDOOIRXUD XVWU\,

,FDP L 1 Z= DOD

JRWDJRR MRERII UL L $XFNOD DSDUWP

L R

KDOIVWDUV UYLFH

WV,DSSRL W DVDIUR WRIILFHPD DJ UD SDUWP

P\MREU VSR V ELOLW  ZDVW  WV

PD DJ IUR WRIILFH

WRIWK KRW ,WZDVV UYLFHGURRPDSDUWP W SDUWP WIRU

%DV FDOO\L DVPDOOSURS UW OLN WKLV\RX R RWKDY  LII U KD

OL JDVS FLILFWDVN: KDY W  R Y U\WKLQJW JHWK UDVDW DP,WZDVD &% $V,ZDV ZW WK FLW D

Z

SURS UW VLW DW DWWK K DUWRI$XFNOD SURS UW LWW

IRUWK 

NWLP W V WW  RZ 7KLVV UYLFHDSDUWP

WKDV RSURS UV VW PW 

UX WK SODFH,WZDVRS ZDVV WWOLQJ RZ D

IRUWK JXHVWULJKWDIW UWK EXLOGLQJFRQVWUXFWLRQ$V, UWK \JLYHP D RWK U U VSRQVLELOLW WLWOH SDUWP W

SXWWLQJWKLQJLQRU

DVD5 YHQXH0D DJHU R RZ,KDYHWRWDN FDU RIZKROHIURQWRIILFH

OLN VWDIILQJFRPSODLQWVRIWK JXHVWIURQWRIILFHVRIWZDU K OSLQJVWDIIRQEXV  WLP , D LWLRQWRWKDWU VSRQVLELOLW ,KDYHWRIROORZXSD FRQVLVW PDN U V UYDWLRQ WO\N SD  \HRQWK 

RSSRUWXQLWLHVIRUJHQHUDWLQJU YHQXHIRU FDVWD

FRPS WLWRU$VDZKROHLWZDVKXJHWDVNZDVJLYHQWRP LQYHU\VKRUWS ULRGRIWLP  7K U ZDVRQHRS UDWLRQPD DJHUDERYHP  DP 3UDVKD WZKRLVOLN DJHQHUDO PD DJHUIRUWK SURS UW\+ WDN FDU RIWK DOOWK ILQD FHD DFFRXQWLQJV\VW P

RIWK SURS UW\7K U ZDVD RWK UPD DJHU DP 8 DLZKRZDVDEXVLQHVV YHORSP WPD DJHUIRUWK SURS UW\EXWK ZDVDOVRWK VRQRIWK RZ U5DN VK 

+ KDU O\ RHVD \ZRUNE FDXV K ZDVDVRQRIWK 5DN VK REDVLFDOO\,D 3UDVKD W LVWULEXW WK MREE WZ

XV RP WLP ,KDYHWR R8 DLMREVE FDXV RI

KLVFDU IU DWWLWXGH7K U DU PD \ DPSOHVEXWPRVWFRPPRQZDVWDNLQJD ERRNLQJIURPDJXHVWRUD DJHQWVD OLI KRUULEOHE FDXV DV IRUJHWWRORD LQWRWK V\VW P7KLVPDN VP\ Z  LG RW

RIWK  D\JXHVWFRP LQWRU FHSWLRQD

KDYHD \ERRNLQJIRUKLP*UD XDOO\,VXFFHVVIXOO\WDN WK FRQWURORIWK VWDIILQJ D WK  SDUWP W WDIIVWDUWLQJWRU VS FWP E FDXV MXVWRQO\U DVRQ, E LQJ XFHGWK SU VVXU IURPWK PE\WDNLQJXSPRVWRIWK 

LFHWRWK P,JHQHUDOO\U

U VSRQVLELOLW\*LYHWK PSURS UEU DN YHQWKRXJK,FRXOG RW DEOHWRJHWDEU DN   &ULWLFDO LWXDWLRQ  $V,ZDV , ZLQWK MRE3UDVKD WLVWK RQO\RQHLQVXSSRUW+ Z WEDFNWR

LDE FDXV KLV D JRW SLU

7KLVOHIWP DOODORQHWDNLQJFDU RIWK 

SURS UW\5LJKW RZ,KDYHWRWDN FDU RIKDOIRI3UDVKD WMREDVZ OO WDIIVDOVR

JHWDSU VVXU E FDXV WK \KDYHWRILQLVKWK MREOLVWIRUWK  D\LQWK LUKRXU D DOVRWRKD OHWK U FHSWLRQFK FNLQFK FNRXWKD OLQJSKRQHFDOOVD 

WK U LVRQHIRUDVVLVWD FHIRUWK P$OOWK U FHSWLRQLVWVWDIIXV D\PLQLPXP,ZDVEXV\ZLWKP\ XDOMRED

WR RKUD

DVZ OO3UDVKD WMREDVZ OO8 DL 

WKRXJKWWKDW,ZDV RW RLQJP\MRESURS UO\7K ZRUNZDVSLOLQJXSD YHU\GD\P D

P\VWDII RLQJORQJKRXUVRIZRUNV7K  5DN VKFRP WR VWDUWLQJWRSU VVXULV XV5DN VKFRXOG RWE KDSS\

SURS UW\ YHU\GD\D

ZKDW YHUDPRXQWRIZRUN\RX R7K U ZDVRQHSURM FWZKLFKP\W DPKDVWR FRPSOHW ,IZ  LG RWFRPSOHW WK 5DN VKZRXOG RWJHWWLQJD \ PRQH\IURP WK DJHQW,DVN5DN VKLQLWLDOO\WRKRZVKRXOGZ VWDUWWKLVSURM FWD KR ZZLOO

JHWU DFKWRWK U VXOW,DOVRFRQVXOWZLWK8 DLWK ZD\, PDSSURDFKLQJWRZDU  WK SURM FWWRDVNKLVRSLQLRQ%XWK FRXOG RWK OSP ,FDOOHG3UDVKD WD WDN VRP D YLFHIURPKLPWKDWE LQJTXLHWXV IXO$IW UI Z D\V5DN VK U PLQGHGWK  D OLQHWRP D DOVRSU VVXULVLQJWRWDN FDU RIKRW OJXHVWV W$VD)URQW2IILFHPD DJHU,WROGKLP Z  DI Z Z 

E FDXV K LVJHWWLQJ

JDWLYHFRPP

WKDWVWDIIVLVJHWWLQJDKXJHSU VVXU IURPWK ZRUNORD D VWDIIWR LVWULEXW WK ZRUN+ WRWDOO\LJQRU VP D LQZDJHFRVWLIK KLU V

WROGWK U ZLOOE LQFU DV 

ZS RSOH,KDYH RWKLQJWRVD\EXWDVNLQJP\VWDIIWR PDN WKLVSURM FWVXFFHVVIXO 0\VWDIIV WK U LVKXJHZRUNSU VVXU IRU

RKDU ZRUNSXWPRU KRXURIZRUND VWDUW

FRPSODLQLQJRI RWJHWWLQJSURS UU VWD

WK PDOWRJHWK U,

FLGHGWRRII UWK PDPRYLHWLFN WDVU ZDU VLIZ ILQLVKWKLV

SURM FWRQWLP ,WZDVTXLHWDVPDOOEXW,WKRXJKWLWZLOOE E WW UWKD  RWKLQJ 2  WK ILQDO D\RIWK SURM FW5DN VKFDOOHGP D ILQLVK WK SURM FWD V VWDUW VD\LQJZ KDYHWR RI

P U SRUWWRGD\ LJKWE IRU JRLQJKRP  D U SRUWVZ U  RWPD  FLGHGWR ,D

WK  D\SURM FWZDV RWFRPSOHW WRWDOO\ KDXVW D

VWDIIZ U  

VWU VVRXW,WK

WKLV U SRUWVRYHUK U D

ZLOOILQLVKWRPRUURZPRU LQJ$WWKLVVWDJHZLOO RWDEOHWRZRUNPR U ,DVNP\ VWDIIWRJRKRP ZKRZ U K OSLQJP LQWKLVSURM FW,WKD NWK PIRUWK LU IIRUWVD U DFK DVN WRJRKRP D WDN U VW,DOVR FLGHGWRJRKRP  $IW U,

KRP ,JRWDFDOOIURPWK 5DN VKD

DVNLQJIRUWK U SRUWV,WROGKLP ZLOOV LWWR

WKDWFRXOG RWDEOHWRILQLVKD

ZLOOILQLVKWRPRUURZPRU LQJD

\RX+ DVN WRJREDFNWRWK SURS UW\D SRVVLEOH,U IXV WR RVRD U TXHVW

ILQLVKWK U SRUWVDVVRRQDV 

WKDWLWFD E RQO\E LQJFRPSOHW OLYH UILUVWKRXULQWK PRU LQJ

WRPRUURZPRU LQJ,FD SURPLV WKDWWR 5DN VKU S DW O\DVN P WRJRD ZLWKP\S UIRUPD FHD ,RZ

,U IXV

 YHU \WLP + ZDV RWKDSS\

P\VWDII+ 

FLGHGWR RDS UVRQDOP WLQJZLWKP  

 YHU\WKLQJXSIRUWK SURM FWIDLOXU RQWLP ,WROGKLPVWDIIVDU JRRGD

WK \KDYHSXWLQSXWDVPXFKWK \FD   

 &ULWLFDO$ DO\VLVRIWK VLWXDWLRQ 


% LQJD)URQWRIILFH0D DJHU,WULHGWRWDONZLWK5DN VKWRU FUXLWVRP  P\W DPRXW,ZLOOE  Z VWDIIWRK OS

LQJVRP RIWK VWDIIP PE UWRK OSP LQWKLV SURM FW7KLV Z

VKRZVP\FRQFHU VWRZDU VP\VWDIIV5DN VKLJQRU P\U TXHVWIRUU FUXLWLQJ VWDII R5DN VKE LQJLJQRUD WRYHUK U D RWWKLQNDERXWWK VWDIIV  2 V FRQGLQVWD W5DN VKDVNLQJP WRFRPSOHW WK U SRUWRQ EXV\\RXDU 7KLVU S DW U LQIRUFHP O\FDOOLQJD U PLQGLQJ P\ K WKLQNRQO\IRUKLVD

LWLRQDOFRVW RHV

D OLQH RPDWW UKRZ JDWLYH

D OLQHLVEXLOGLQJ

WRQP 7KLVZLOOEULQJP\VWU VVOHYHOD N SFRROD

IUXVWUDWLRQOHYHOKLJK %XW, LG

RWU IOHFWP\E KDYLRXUWRVWDIID WK 

N SPRWLYDWLQJWK PWR RE WW U$W RXJKIRUWK 

RIWK ILQDO D\,WROGVWDIIWRJRKRP E FDXV  Z KDYH RQH

D\$JDLQVKRZLQJFRQFHU IRUWK VWDIID

DSSU FLDW WK LULQGLYLGXDOKDU ZRUNIRU

WK SURS UW\D

IRUWK PD DJHP

W 5DN VKFDOOHGP DIW UZRUNKRXUWRS UVXD

P 

WRILQLVKWK U SRUWVDVVRRQDVSRVVLEOH%\WXU LQJK LVU TXHVW RZ D LW,ZLOOV

W OOLQJKLPWKDW

WKDWU SRUWVWRPRUURZ DUO\PRU LQJ%\ RLQJWKLV,W OOKLPWKDWSURM FWLV FKDOOHQJLQJWRP EXWLWZLOOE TXLHWD XOHWLP  OD\WRSU V WLQIURQWRI

TXLHWLPSRUWD WD

KLPDZD\IURPWK VFK  7K RU\,

WLILFDWLRQ, W JUDWLRQD

DSSOLFDWLRQ 


$FFRU LQJWRP\U V DUFKDERXWYDULRXVOHD ,IRXQGWKDW%ODN D VLWXDWLRQ $FFRU LQJWR%ODN D 0RXWRQLV S LQJRQWZRE KDYLRXUDO LP U FRQVLGHUWRE  VLRQV RIDW DP UVKLSPRWLYDWLRQD S UVRQDOLW\WK RU LHV

0RX WRQPD DJHULDOJULGD

SDWKJRDOZD\E VWVXLW LQWKLV

&RQFHU IRU3 RSOH 7KLVLV P PE UWK U LQW U VWD 

JU WRZKLFKDOHD

FLGHKRZE VWWRDFFRPSOLVKWDVN  0LQGWRROV  VRP RI

$IW UU FHLYLQJSURM FWIURP5DN VK, RU DOL]HWRILQLVKWKLVSURM FW,ZLOO

P\W DPP PE UE FDXV LWZDVSURM FWIRUP\W DPEXWN SLQJLQPLQGWKDWKRZEXV\ WK \DU LQU FHSWLRQV &RQFHU IRUSURGXFWLRQ7KLVLVWK  RUJD L]DWLRQDO IILFLHQF\D JU ZK U DOHD U PSKDVL]HVRQREM FWLYH

KLJKSURGXFWLYLW\  OLQJ LQIURQW VN

$VDIURQWRIILFHPD DJHU, RWDN FDU RI IILFLHQF\RIWK LUWDVNKD D

PDN VXU WK \JLYHE VWRIWK LUFXVWRP UV UYLFHWRWK JXHVW:KLOHN SLQJD

JRRGFXVWRP UV UYLFHLWJLYLQJDJXHVWDP PRUDEOHVWD\ZKLFKLVU VXOWDVDKLJK SURGXFWLYLW\IRUWK FRPSD \ 2 WK EDVLVRI FRQFHU IRUSURGXFWLRQ D ILQHGD LII U OHD WOHD  FRQFHU IRUS RSOH %ODN D OHD 0RXWRQ

UVKLSVW\OHVXFKDV ,PSRYHULVK

UVKLS  7DVN  7 DPOHD UVKLS  

UVKLS  0LGGOHRIWK URD  SURGXFHRUS ULVKOHD

UVKLS D

% LQJD)URQWRIILFHPD DJHU, D K OSWK PZK

YHULVRODW

LQDFDELQ$OZD\VWULHGWRE ZLWKWK P

YHUWK \DU EXV\JLYHWK PSURS UEU DN7RPDN WK P  FRXQWU\FOXE

FRPIRUWDEOHD OHD

VRP ERG\FDULQJIRUWK PZKLOH RLQJWKLV,VKRZ

UVKLSWRWK P URIWK SURS UW\K DOZD\VWKLQJVDERXWWK U YHQXH KRZPD \ERRNLQJKDVE PD +  LG RWFDU DERXWWK 

$V5DN VKE LQJD RZ JHQHUDW  YHU\GD\D

VWDIIPXFKIRUKLPWK \FRP V FRQGDU\RQO\WKLQJFRP KRZPXFKU YHQXHZ DU  DU LQJ7KLVE KDYLRXUVKRZ 8 DLE LQJD RZ UVRQD KLPDVDSURGXFHRUS ULVKOHD UVKLSWRZDU VXV 

K KROGORWRID PLQLVWUDWLYHSRZ UZLWKLQKLPV OI+  LG

RWKDYHD \FU DWLYHLGHD RUFD K OHD WK W DP+LVPRVWRIKLV S UWLV ZDV LVVDWLVI\LQJD  PRWLYDWLQJ:K ,WULHGWRWDN D YLFHIRUWK SURM FWE FDXV K  RWJHQHUDW D \

ZDVZRUNLQJZLWKKLVIDWK UIRU TXLW VRP WLP EXW YHQWKRXJK FD FRQFU W D VZ U+ LVVKRZLQJD,PSRYHULVK  :K ,ZDVPLGGOHRIWK SURM FWWK U ZDVDVLWXDWLRQZK OHD UVKLS 

WZRFRPS WLQJFRQFHU IRU WDN FDU RI

P 2 WK RQHVLGH,KDYH5DN VKDVNLQJWRILQLVKWK SURM FWRQWLP D JXHVWDVK LVU FHLYLQJ VXII ULQJIURPRYHUEXU RIWK IURQW JDWLYHFRPP WD

RQWK RWK UVLGHP\VWDII ZKRZDV LWK UWDNLQJFDU IRUWK  IILFLHQF\

RIMRE7KLVVLWXDWLRQ, P

VNRS UDWLRQ RUFD K OSVWDIIWRRYHUFRP WK  WUDZRUN, WKLVVLWXDWLRQ UVKLS  LVWULEXW ZRUN TXDOO\WK ZRUNORD E WZ 

,ZDVPLGGOHRIWK URD O HD

,WULHGWRZRUNWKLVSURM FWDVDW DPD P D

P\VWDIIZKRDU K OSLQJP LQWRWK SURM FW0\VWDIIVDU U D \WRK OSP LQWR LQJWK RUJD LVDWLRQDO WRFRPSOHW  WKLVSURM FW: MRLQHG

WKLVSURM FWE\XQGHUVWD

WRJHWK UWRZRUNDVDW DPWRDFKLHYHWK VXFFHVVRIWK SURM FW7KLVVKRZLQJWK W DP OHD  UVKLSDSSURDFKIURPP D P\VWDII 

$FFRU LQJWR+RXV D DU  VXSSRUWLYHOHD DFKLHYHP 

0LWFK OO VFULE VW\OHRIOHD

UVKLSLQSDWK JRDOWK RU\7K \ UVKLS D 

UVKLS  LU FWLYHOHD OHD UVKLS 

UVKLS  SDUWLFLSDWLYHOHD

WRULHQW

%\FRQFHU LQJIRUWK Z OIDU RIP\VWDIID ZRUND

FU DW

DIULHQGO\DWPRVSK U  XULQJWK 

K OSLQJWK PRXWRQEXV\S ULRGRIWLP LQ U FHSWLRQVKRZLQJDVXSSRUWLYH UVKLS WRDSURM FWWRLQH[S ULHQFHGS RSOHOLN P ,KRQHVWO\KDYHYHU\OLWWOH

VW\OHRIOHD 5DN VKKD

LGHDRIKRZWRDSSURDFK + DOVRD YLFHP WRILQLVKWKLVFRPSOH[SURM FWLQSURS UWLP  , WKLVFLUFXPVWD FH5DN VKLVXVLQJD LU FWLYHOHD UVKLSVW\OH 

2 WK LQLWLDOVWDJHRIWK SURM FW,WULHGWRWDN WK LURSLQLRQRQKRZWRVWDUWWKLVSURM FW WR8 DLD 3UDVKD W3UDVKD W RJLYHP DFRQFU W LGHDD VRP  [DPSOHRQWK  UVKLS 

SKRQHWKDWU DOO\K OSVP :KLOH RLQJWKLV, PVKRZLQJSDUWLFLSDWLYHW\S RIOHD 7KLV ZSURM FWZDVOLWWOHFRPSOH[IRUP EXW,WDN WKLVFKDOOHQJH* WVRP 

FRQILGHQFHD

VKRZWK VWDIIWKDWZ FD DFKLHYHLW,V WXSDFKDOOHQJLQJJRDOWLOOWK  W RULHQW OHD UVKLSZLWKLQP 

D OLQHWRILQLVKLW7KLVVKRZLQJDFKLHYHP 

 5 IOHFWLRQ
$FFRU LQJWRP\YLHZ,FD U ODW ZLWK/ $ 7K 3URM FW RQFODVVDFWLYLW\ZKLFKZ  U FHLYHGRQWK FODVV$VDPD DJHU, YHUWKRXJKWRXWRIWK ER[WRFRPSOH W WK 

SURM FW,WZDVDW DPSURM FWEXW,WULHGWR RPRVWRIWK WKLQJE\P\V OI,VKRXOG LVWULEXW WK WDVNWRVRP RIP\W DPP PE URQILQLVKRQVWLSXODW P WRDFKLHYHWK WDUJHWRQSURS UWLP : DU ZRUNLQJDVDW DPD WLP WKDWZLOOK OS Z JLYHP\ VXE

RU LQDW VRP NLQGRIU VSRQVLELOLW\LQWK SURM FWWKLVZLOOU IOHFWWKDWKRZLPSRUWD WLV WK \DU IRUWK RUJD L]DWLRQ,VKRXOGN SD  \HRQWK PRQWK LUSURJU VVD VRP YDOXDEOHWLSRQJRLQJLQ RLQJSURM FW  JLYH

     

You might also like