STANDARDIZED SIZES.
HIGHER VISIBILITY. MORE IMPACT.
BETTER RESULTS.
Introducing
Modular Ad Units.
Modular ad units on the newly designed pages of
Journal Register Company newspapers will help make
your advertisement stand out and achieve better
results.
Utilizing logical page portion -full, half, quarter,
eighth, etc. - instead of inches will make planning
and buying print advertising easier. An added benefit:
complicated rate cards are history - pricing is now
provided for each advertising unit
Our intention is to provide similar standardized
advertising units found in other media like
magazines, online, television and radio. In addition,
your advertisements will easily it other newspapers
that have adopted this strategy.
Inside you'll find thumbnails and dimensions of our
21 modular advertising units. Of course, we will
continue to offer creative ad shapes.
VOICEWhere your customers look before they buy.
Double Truck
ca x8
un Sie: 20.2862 96
Full Page
Beotxae
yuo Sze: 989° x08
2/8 Page Horizontal 2/3 Page Vertical
Seon ‘ene
sup si 822"x8 suun Sze 836"598"
12 Page Vertical
eal e96"
suLD Sze 485° x96
215 Page
‘eel x8"
uo Sz: 6 50x8
113 Page Horizontal
40475
LD SIE: 858" x47
113 Page Vertical 310 Page
2ealeoe" ‘Ieolxe
sun Sze 322" 180 uD Sze 409°x0
1/2 Page Horizontal
14 Page
Seat x45
Lo SE 409x475
176 Page
Peat x40"
uo sie 924475
118 Page
Alea
uo Sie 405° x25"
2115 Page
260148
pun Sie 922°
110 Page 1/15 Page Horizontal,
Peale 2a?
yuo ie: 922K ayuo'se: 32°12"
1/20 Page
Yeah
MLO SE 16x 2
1190 Page
Tare
LD SIE 186°x2"
Front Page Banner
Geann
uLDSUE 96° x2"
‘Skybox
UMD SIE: 25° 75"
‘1115 Page Vertical
uo Sie 159°
VOICEWhere your customers look before they buy.
1/3 Page Horizontal: 4 col.x475" 4/10 Page: 2 col. x3 Gutters and Margins
Full Page: 6 col. x96 1/3 Page Vertical: 2 col. x96" 1/15 Page Horizontal: 2col.x2” Page Margins: 40 points
2/3 Page Horizontal: 5 col. x8" 3/10 Page: 3 col. x6’ 4/18 Page Vertical: tol x4” Page Gutter: 80 points,
213 Page Vertical: 4 col.x9.6" 1/4 Page: 3.col. x 4.75" 120 Page: 1 col. x3 Column Gutter: 8 points
41/2 Page Horizontal: 6 00l.x4,75" 1/6 Page Horizontal: 2.col.x 475" 1/90 Page: 1 col. x2 Page Depth: 9.89"
1/2 Page Vertical: 3c0l.x96" 1/8 Page: 3col.x2.5 Front Page Banner: 6 col. x3"
Sx
2/5 Page: 3.colx 8" 2/15 Page: 200|.x 4" Skybox:
Depth Inches to Points
Inches Points Inches Points Inches Points Inches Points Inches Points Inches Points Inches Points Inches Points
1 n 35° 2B SCZ 71H 1G: 1B 1392
15 108 = 4 8BsCiiSSATBCCiABSC(it‘éSS«8ZBeSC«édN:*SC