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STANDARDIZED SIZES. HIGHER VISIBILITY. MORE IMPACT. BETTER RESULTS. Introducing Modular Ad Units. Modular ad units on the newly designed pages of Journal Register Company newspapers will help make your advertisement stand out and achieve better results. Utilizing logical page portion -full, half, quarter, eighth, etc. - instead of inches will make planning and buying print advertising easier. An added benefit: complicated rate cards are history - pricing is now provided for each advertising unit Our intention is to provide similar standardized advertising units found in other media like magazines, online, television and radio. In addition, your advertisements will easily it other newspapers that have adopted this strategy. Inside you'll find thumbnails and dimensions of our 21 modular advertising units. Of course, we will continue to offer creative ad shapes. VOICE Where your customers look before they buy. Double Truck ca x8 un Sie: 20.2862 96 Full Page Beotxae yuo Sze: 989° x08 2/8 Page Horizontal 2/3 Page Vertical Seon ‘ene sup si 822"x8 suun Sze 836"598" 12 Page Vertical eal e96" suLD Sze 485° x96 215 Page ‘eel x8" uo Sz: 6 50x8 113 Page Horizontal 40475 LD SIE: 858" x47 113 Page Vertical 310 Page 2ealeoe" ‘Ieolxe sun Sze 322" 180 uD Sze 409°x0 1/2 Page Horizontal 14 Page Seat x45 Lo SE 409x475 176 Page Peat x40" uo sie 924475 118 Page Alea uo Sie 405° x25" 2115 Page 260148 pun Sie 922° 110 Page 1/15 Page Horizontal, Peale 2a? yuo ie: 922K ayuo'se: 32°12" 1/20 Page Yeah MLO SE 16x 2 1190 Page Tare LD SIE 186°x2" Front Page Banner Geann uLDSUE 96° x2" ‘Skybox UMD SIE: 25° 75" ‘1115 Page Vertical uo Sie 159° VOICE Where your customers look before they buy. 1/3 Page Horizontal: 4 col.x475" 4/10 Page: 2 col. x3 Gutters and Margins Full Page: 6 col. x96 1/3 Page Vertical: 2 col. x96" 1/15 Page Horizontal: 2col.x2” Page Margins: 40 points 2/3 Page Horizontal: 5 col. x8" 3/10 Page: 3 col. x6’ 4/18 Page Vertical: tol x4” Page Gutter: 80 points, 213 Page Vertical: 4 col.x9.6" 1/4 Page: 3.col. x 4.75" 120 Page: 1 col. x3 Column Gutter: 8 points 41/2 Page Horizontal: 6 00l.x4,75" 1/6 Page Horizontal: 2.col.x 475" 1/90 Page: 1 col. x2 Page Depth: 9.89" 1/2 Page Vertical: 3c0l.x96" 1/8 Page: 3col.x2.5 Front Page Banner: 6 col. x3" Sx 2/5 Page: 3.colx 8" 2/15 Page: 200|.x 4" Skybox: Depth Inches to Points Inches Points Inches Points Inches Points Inches Points Inches Points Inches Points Inches Points Inches Points 1 n 35° 2B SCZ 71H 1G: 1B 1392 15 108 = 4 8BsCiiSSATBCCiABSC(it‘éSS«8ZBeSC«édN:*SC

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