Scribd Logo
Upload

Welcome to Scribd!

  • Cost Leadership

    Uploaded by

    Harshini Joseph
    19 views1 page
    This document discusses different business strategies including cost leadership, differentiation, and focus. Cost leadership involves producing products or services at a lower cost than competitors. Differentiation means distinguishing products or services by making them unique. A focus strategy targets a specific market segment using either a lower cost or differentiation approach. The document also mentions organizational structures like strategic business units, divisional, and functional forms as well as the life cycle stages of industries.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses different business strategies including cost leadership, differentiation, and focus. Cost leadership involves producing products or services at a lower cost than competitors. Differentiation means distinguishing products or services by making them unique. A focus strategy targets a specific market segment using either a lower cost or differentiation approach. The document also mentions organizational structures like strategic business units, divisional, and functional forms as well as the life cycle stages of industries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views1 page

    Cost Leadership

    Uploaded by

    Harshini Joseph
    This document discusses different business strategies including cost leadership, differentiation, and focus. Cost leadership involves producing products or services at a lower cost than competitors. Differentiation means distinguishing products or services by making them unique. A focus strategy targets a specific market segment using either a lower cost or differentiation approach. The document also mentions organizational structures like strategic business units, divisional, and functional forms as well as the life cycle stages of industries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Cost

    Leadership




    Differentiation









    ddsd
    Cost
    Leadership
    Differentiation
    Focus
    SBU
    Divisional Functional Simple
    Need for
    Direction
    Lack of
    Control
    SMALL
    LARGE
    uaining a competitive auvantage by
    piouucing a piouuct oi seivice at a lowei cost
    than competitois
    Bistinguishing ones piouuct oi seivice by
    pioviuing goous anu seivices that aie
    consiueieu unique
    Fiims can uiffeientiate its piouucts in the
    focus maiket oi sell piouucts anu seivices at
    a low cost in the focus maiket
    Narrow Target
    Broad Target

    Differentiation


    Focus


    Cost
    Leadership

    Low Cost Competency Uniqueness Competency


    S
    I
    Z
    E

    Introduction
    Growth
    Shake Out
    Maturity
    Decline
    Lack of
    Autonomy
    Organization Life
    ALDI
    Adapting/Coping

    You might also like