Executive Summary: Convenience Sampling Method Consumers

1
1. Executive Summary
We are conducting a research for Shezan. Shezan is a roll model company in highly profitability and in these days. Shezans sales of bottled fruit juices are decreasing day by day. Therefore, for this purpose we identify our research problem and its research objectives and select Primary and secondary data collection method. Our sampling method is Convenience sampling method that we used to select our sampling units by ourselves and our target population is Consumers. After depth analysis and through questionnaires we can find so many things, which are the draw up most important and effective solution of all our objectives. For this purpose we take the Consumer Behavior as common group characteristics.
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Mr. Dawood Ilyas Butt
2. Introduction
Background
The company was incorporated on May 30, 1964 as a Private Limited Company, with the main objective to set up an industrial undertaking for manufacturing of juices, squashes, sherbets, jams, pickles and preserves from fruits and vegetables. The Shahnawaz Group of Pakistan and Alliance Industrial Development Corporation of U.S.A. conceived Shezan International Limited as a joint venture in 1964. The Group's principal activities are to manufacture and distribute juices, beverages, pickles, preserves and flavorings derived from fresh fruits or vegetables. The products of the Group are distributed under the Shezan brand name. Products include tetra-pack juice, mango juice, pickles, custards, vegetables, jellies and jams. The agricultural background of the Pakistani sponsors induced them to establish this agro-based industry. Taking advantage of abundance of fruits available in Pakistan and the advanced technology provided by the American partners, Shezan became a pioneer in the field of converting fruits into pulps, concentrates and juices. Today Shezan is the largest food-processing unit having developed and installed the capacity to meet the country's local as well as export needs. In 1971, Shahnawaz group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Government of Pakistan. The company has since shown sustained growth in both domestic and export fields. The company has been steadily expanding its production capacity over the years. In 1980-1981 a separate unit was installed in Karachi which now Business Research Final Project Mr. Dawood Ilyas Butt
3 caters for Karachi, Sindh and export demand. A new bottle filling plant was set in 1983 in the Lahore unit, increasing the capacity five fold. An independent Tetra Brik plant was commissioned in 1987 making the unit leading manufacturers with the comprehensive range of production in the fruitprocessing field in Pakistan. In the year 1990 it was decided to install a juice factory at the Hattar industrial estate in North West Frontier Province of Pakistan. In order to take advantage of the government incentive the company had to make a separate company and for this purpose a new wholly owned subsidiary of Shezan International Limited was incorporated as Hattar Fruit Products Limited. Complete bottling plant locally manufactured along with four lines of Tetra Pak was installed, three are filling 250 ml juices and one line is for 1000 ml packs. In all respects the subsidiary is now a complete unit and is manufacturing the complete range of Shezan products except for pickles and canned products. Local demand of fruit based products is increasing as the consumers become conscious of health advantages of natural food. To meet this growing need we have plans under way to induct modern and highly sophisticated processes, particularly for mango pulp which has a big local as well as an export market. It is also proposed to set up two new processing units, one in Central Punjab and the other in Sindh.
Industry
Food science and technology is concerned with the production, handling, processing and preservation of food for human consumption. On the basis of sales the food industry is the nations largest industry. So in 1948 the total number of industries was 1,386, which included 416 food industries. This number has increased to 4,792 in 1999 with 905 food industries including more than 200 fruit processing units. The Mitchells, Shezan and Nestle are the major role models in fruits processing units. Business Research Final Project Mr. Dawood Ilyas Butt
3. Management Problem
Business Research Final Project Mr. Dawood Ilyas Butt
How to increase the sales of Shezan International limited especially their Bottled Fruit Juices and also how to formulate the strategy.
4. Research Statement
To study the issues related to the factors that affecting the sales of bottled fruit juices of Shezan International Limited.
5. Research Objectives
Issues related to the behavior of consumer. To study about the competitors strategy. Issues related to the decision process involved in the project. To study the considerations related to the product i.e. fruit juices Issues related to demographics and psychographics of people.
6. Research Variables
Issues related to the behavior of consumer
Customers Perception Customers likes and dislikes Customers Life style pattern Final Project Mr. Dawood Ilyas Butt
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6 Customers Buying behavior Customers Income Level
To study about the competitors strategy
Brand Loyalty Quality of their product Price Taste Customers perception towards their product Flavors
Issues related to the decision process involved in the project

Type of decision process Implementation Data needs
To study the considerations related to the product i.e.
fruit juices
Brand Loyalty Quality of their product Price Taste Customers perception towards their product Flavors Final Project Mr. Dawood Ilyas Butt
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7. Research Methodology
In our research, the research design and the data collection methods used are as follows:
8. Research Design
Type of the Research
The type of research, which we used in our project, is Exploratory Research. Well, we decide to this research because here in this project, our main concern is to find out the problem and then through quantitative and qualitative data, search out its solutions, so in this case Exploratory Research is suitable because it gives you the vague idea about the problem and also you suggests some alternatives through this research.
Data Needs & Sources

The type of data we need in the accomplishment of this project is Primary Data and Secondary Data. We use this mixture of both because in determining why there sales are decreasing, it is important to know their previous sales, competitors sales and patterns i.e. secondary data and also ask people about their perception about the Shezan Juices.
Type of Data
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8 In Secondary data, we use Publish Data of Shezan International as well as the Competitors through newspapers and Internet. For primary data, we use to Interview and Observe the perception, behavior and views of people towards Shezan International Juices, but mostly we use Questionnaires in order to get as much information as possible and also the quite accurate and complete one.
9. Target Respondent
In this research our target respondents were the user and non-users of Shezan Bottle Fruit Juice.
10. Demographics
Demographics of our target respondents for product are People of all classes People of all ages Males, Females, Children
11. Sampling Method
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9 We mostly target families that are frequent users of fresh and fruit juices because then it is easy for us to take research from as many people as possible . Our main focus of the research declines towards customers perception, our intuition and judgment.
12. Target Population

People of all ages including children are the part of our population that we have to study because bottle fruit juices are not popular only in children but it is also widespread in people of all ages.
13. Element
People of all ages
14. Sampling Unit

People of all classes.
15. Sampling Size

Consumer 150
16. Assumptions
Some assumptions during our research would be as follows:
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10 Market condition should be stable. Customer response should be effective. Preference for Fruit Juices respondents.
17. Limitations
Some limitation during our research would be as follow: Research is limited within the city of Lahore in the area of Lahore We cannot visit all over Lahore where the respondents live to know 150 people will be considered as total population.
Cantt, Sabzazar Scheme, and COMSATS institute. their point of view.
18. Analysis and Finding

Consumption of Fruit Juices
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Regular Customer of Fruit Juices * Consumption of Fruit Juices * Usage of Fruit Juices Cross tabulation
Consumpti on of Fruit Juices Daily 24 48.0% Total Weekly 22 44.0% Monthly 4 8.0%
Usage of Fruit Juices Yes Regular Customer of Yes Fruit Juices
Count
50 100.0%
Total
% Within Regular Customer of Fruit Juices No Count % Within Regular Customer of Fruit Juices Count % Within Regular Customer of Fruit Juices
1 1.9%
36 69.2%
15 28.8%
52 100.0%
25 24.5%
58 56.9%
19 18.6%
102 100.0%
Usage of Fruit Juices=Yes

40
30
20
Consumption of Fruit
10 Daily Weekly 0 Yes No Monthly
Count
Regular Customer of Fruit Juices
Interpretation
12 In this table we are going to see the regular consumption of Fruit Juices and see their consumption levels. The Fruit juices that are regularly used are 48.0% daily, 44.0% on weekly basis and 8.0% on monthly basis. The one who used fruit juices and are not regular consumer of fruit juices are consuming 1.9% daily, 69.2% on weekly basis and 28.8% on monthly basis.
Consumer Behavior
Shezan mostly used in Fruit Juices * Consumption of Fruit Juices * Regular Customer of Fruit Juices Cross tabulation Consumptio n of Fruit Juices Daily Weekly Total Monthly
Regular Customer of Fruit Juices Yes
Shezan mostly used in Fruit Juices
Yes
Count
19
20
43
No
% Within Shezan mostly used in Fruit Juices Count % Within Shezan
44.2% 5 71.4%
46.5% 2 28.6%
9.3%
100.0% 7 100.0%
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mostly used in Fruit Juices Count % Within Shezan mostly used in Fruit Juices Count
Total
24 48.0% 1
22 44.0% 27
4 8.0% 12
50 100.0% 40
No
Shezan mostly used in Fruit Juices
Yes
No
Total
% Within Shezan mostly used in Fruit Juices Count % Within Shezan mostly used in Fruit Juices Count % Within Shezan mostly used in Fruit Juices
2.5%
67.5% 8 72.7%
30.0% 3 27.3% 15 29.4%
100.0% 11 100.0% 51 100.0%
1 2.0%
35 68.6%
R lar C stom o Fru Ju egu u er f it ices=Yes

3 0
2 0
1 0
C onsum ption of Fruit

D ily a
Count
W ek e ly 0 Yes N o M n ly o th
S an m hez ostly used in Fruit J uices
Interpretation
In this table we are going to see the regular consumption of Shezan Fruit Juices and see their consumption levels. As we see form the table the regular customers that are using Business Research Final Project Mr. Dawood Ilyas Butt
14 Shezan Fruit Juices and see that on what basis they consume fruit juices like on daily, weekly or monthly basis. Regular customers of Shezan Fruit Juices are consuming 44.2% on daily basis, 46.5% on weekly basis and 9.3% on monthly basis. Now the regular customers of fruit juices that are not using Shezan are consumed fruit juices 71.4% on daily basis, 28.6% on weekly basis and 0% on monthly basis. Now, comes to the consumers who are not regularly consumed fruit juices, out of which the ones that used Shezan Fruit Juices are 2.5% who consumed on daily basis, 67.5% on weekly basis and 30.0% on monthly basis. Last the ones who are not regular customer of fruit juices and who are not consuming Shezan juices are consuming 0% on daily basis, 72.7% on weekly basis and 27.3% on monthly basis.
Usage of Soft Drinks

Usage of Fruit Juices * Regular Customer of Fruit Juices * Usage of Soft Drinks Cross tabulation
Regular Customer of Fruit Juices Yes Yes Count % Within Usage of Fruit Juices Count % Within Usage of Fruit Juices 51 48.1% Total
Usage of Soft Drinks Yes Usage of Fruit Juices
No 55 51.9% 106 100.0%
Total
51 48.1%
55 51.9%
106 100.0%
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Usage of Soft Drinks=Yes

56
55
54
53
52
Regular Customer of
51
Count
Yes No Yes
50
Usage of Fruit Juices
Interpretation
In this table we are going to see usage of soft drinks that are consuming fruit juices and we have to see that out of the consumers of fruit juices who are the regular consumers or not. So, the percentages of the ones who are regularly used fruit juices with the percentage of 48.1% and 51.9% are not a regular consumer of fruit juices.
Consumer Behavior with respect to Shezan Juices

Usage of Shezan Bottle Juice * Availability of Shezan Juices Cross tabulation
Availability of Shezan Juices Strongly Agree 14 Total Agree 36 Average 8 Disagree 3 Strongly Disagree 2
Usage of Shezan Bottle Juice
Yes
Count
63
% Within Usage of Shezan Bottle
22.2%
57.1%
12.7%
4.8%
3.2%
100.0%
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Juice Count % Within Usage of Shezan Bottle Juice
40
Total
14 22.2%
36 57.1%
8 12.7%
3 4.8%
2 3.2%
63 100.0%
30
20
A vailability of S hez
S trongly Agree Agree
10
Average D isagree
Count
0 Yes
S trongly D isagree
U sage of S an B hez ottle J uice
Interpretation
In this we are going to see the availability of Shezan Fruit Juices in the market. The consumers opinion about the availability is that 22.2% strongly agree, 57.1% are agree that Shezan fruit juices are available, 12.7% are said that sometimes it is available and sometimes it is not available, 4.8% said that availability of Shezan is quite low and 3.2% said that Shezan juices are not at all available.
Usage of Shezan Bottle Juice * Flavors of Shezan Juices Cross tabulation
Flavors of Shezan Juices Strongly Agree 3 Total Agree 34 Average 10 4 12 Disagree 5 64
Yes
Count
% Within Usage of Shezan
4.7%
53.1%
15.6%
18.8%
7.8%
100.0%
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Bottle Juice Count % Within Usage of Shezan Bottle Juice
40
Total
3 4.7%
34 53.1%
10 15.6%
12 18.8%
5 7.8%
64 100.0%
30
20
Flavors of Shez J an u
Strongly Agree Agree
10
Average 4
Count
0 Yes
D isagree
U sage of Shez Bottle Juice an
Interpretation
In this we are going to see the flavors of Shezan Fruit Juices in the market. The consumers opinion about the flavors is that 4.7% said that Shezan juices flavor is very good, they are strongly agree, 53.1% said that it is above normal, 15.6% are said that its taste is normal, 18.8% said that shezans flavors are not so much good and last that 7.8% are said that its flavor is not good.
Usage of Shezan Bottle Juice * Packaging of Shezan Juices Cross tabulation
Packagi ng of Shezan Juices Strongly Agree 2 Total
Agree 37
Average 18
Disagree 6
Usage of Shezan
Yes
Count
Strongly disagree 1
64
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Bottle Juice % Within Usage of Shezan Bottle Juice Count % Within Usage of Shezan Bottle Juice
40
3.1%
57.8%
28.1%
9.4%
1.6%
100.0%
Total
2 3.1%
37 57.8%
18 28.1%
6 9.4%
1 1.6%
64 100.0%
30
20
Packaging of Shezan
10
Average Disagree
Count
0 Yes
Strongly disagree
Interpretation
In this we are going to see the packaging of Shezan Fruit Juices in the market. The consumers opinion about the packaging is that 3.1% said that its packaging is very good, 57.8% said that packaging is somewhat good, 28.1% said that its taste is normal, and 9.4% said that packaging of Shezan juices is not so good and last the remaining 1.6% said that its packaging is very bad and not up to the mark.
Usage of Shezan Bottle Juice * Price of Shezan Juices Cross tabulation
Price of Shezan Juices Total
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Strongly Agree 8 Agree 35 Average 17 Disagree 2 Strongly Disagree 2
Yes
Count
64
Total
% Within Usage of Shezan Bottle Juice Count % Within Usage of Shezan Bottle Juice
12.5%
54.7%
26.6%
3.1%
3.1%
100.0%
8 12.5%
35 54.7%
17 26.6%
2 3.1%
2 3.1%
64 100.0%
40
30
20
Price of Shezan Juic

10
Average D isagree
Count
0 Yes
Strongly D isagree
Interpretation
In this we are going to see the price of Shezan Fruit Juices in the market. The consumers opinion about the price of Shezan fruits juices that 12.5% are said that price of Shezan fruit juices is very reasonable, 54.7% said that it is quite reasonable, 26.6% are said that it
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20 is normal, 3.1% are quite expensive and last the remaining 3.1% said that it is very expensive.
Usage of Shezan Bottle Juice * Taste of Shezan Juices Cross tabulation

Taste of Shezan Juices Strongly Agree 1 Total Agree 14 Average 8 Disagree 28 Strongly Disagree 13
Yes
Count
64
Total
% Within Usage of Shezan Bottle Juice Count % Within Usage of Shezan Bottle Juice
1.6%
21.9%
12.5%
43.8%
20.3%
100.0%
1 1.6%
14 21.9%
8 12.5%
28 43.8%
13 20.3%
64 100.0%
30
20
Taste of Shezan Juic

Strongly Agree 10 Agree Average
Count
Disagree 0 Yes Strongly Disagree
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Interpretation
In this we are going to see the taste of Shezan Fruit Juices in the market. The consumers opinion about the taste of Shezan fruits juices that 1.6% are said that taste of Shezan fruit juices is very good, 21.9% said that it is quite nice, 12.5% are said that it is normal, 43.8% are not so good and last the remaining 20.3% said that it is not up to the mark.
Packaging important factor while buying Fruit Juices * Bottled Packaging * Usage of Fruit Juices Cross tabulation
Bottled Packagi ng Yes Yes Count 59 Total No 29 88
Usage of Fruit Juices Yes Packaging important factor while buying Fruit Juices
No
Total
% Within Packaging important factor while buying Fruit Juices Count % Within Packaging important factor while buying Fruit Juices Count % Within Packaging important factor while buying Fruit Juices
67.0%
33.0%
100.0%
9 50.0%
9 50.0%
18 100.0%
68 64.2%
38 35.8%
106 100.0%
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70 60 50 40 30 20 10 0 Yes No
Bottled Packaging
Yes No
Count
Packaging important factor while buying Fruit Juices
Interpretation
In this table and graph, we are going to see the consumers who use fruit juices and packaging is important factor while buying fruit juices then 67.0% are using bottled packaging, and are not used is 33.0%. The one that used fruit juices and packaging is not important and that used bottled packaging is 50.0% and that not used bottle packaging is 50.0%.
Packaging important factor while buying Fruit Juices * Flip Packaging * Usage of Fruit Juices Cross tabulation
Flip Packaging Yes Yes Count 32 Total No 56 88
Usage of Fruit Juices Yes Packaging important factor while buying Fruit
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Juices % Within Packaging important factor while buying Fruit Juices Count % Within Packaging important factor while buying Fruit Juices Count % Within Packaging important factor while buying Fruit Juices 36.4% 63.6% 100.0%
No
5 27.8%
13 72.2%
18 100.0%
Total
37 34.9%
69 65.1%
106 100.0%

60
50
40
30
20
Flip Packaging
10
Count
Yes No Yes No
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Interpretation
In this table and graph, we are going to see the consumers who use fruit juices and packaging is important factor while buying fruit juices then 36.4% are using flip packaging, and are not used is 63.6%. The one that used fruit juices and packaging is not important and that used flip packaging are 27.8% and that not used flip packaging is 72.2%.
Packaging important factor while buying Fruit Juices * Gable Top Packaging * Usage of Fruit Juices Cross tabulation
Gable Top Packaging Yes Yes Count 21 Total No 67 88
Usage of Fruit Juices Yes Packaging important factor while buying Fruit Juices
No
Total
% Within Packaging important factor while buying Fruit Juices Count % Within Packaging important factor while buying Fruit Juices Count % Within
23.9%
76.1%
100.0%
3 16.7%
15 83.3%
18 100.0%
24 22.6%
82 77.4%
106 100.0%
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80 70 60 50 40 30 20
Gable Top Packaging

Yes No Yes No
Count
10 0
Interpretation
In this table and graph, we are going to see the consumers who use fruit juices and packaging is important factor while buying fruit juices then 23.9% are using gable top packaging, and are not used is 76.1%. The one that used fruit juices and packaging is not important and that used gable top packaging is 16.7% and that not used gable top packaging is 83.3%.
Packaging important factor while buying Fruit Juices * Simple Packed Juice Packaging * Usage of Fruit Juices Cross tabulation
Simple Packed Juice Packaging Yes Total
Usage of Fruit
No
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Juices Yes
Yes
Count
20
68
88
No
Total
% Within Packaging important factor while buying Fruit Juices Count % Within Packaging important factor while buying Fruit Juices Count % Within Packaging important factor while buying Fruit Juices
22.7%
77.3%
100.0%
6 33.3%
12 66.7%
18 100.0%
26 24.5%
80 75.5%
106 100.0%
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80
60
40
20
Simple Packed Juice

Yes
Count
0 Yes No
No
Interpretation
In this table and graph, we are going to see the consumers who use fruit juices and packaging is important factor while buying fruit juices then 22.7% are using simple packaging, and are not used is 77.3%. The one that used fruit juices and packaging is not important and that used simple packaging is 33.3% and that not used simple packaging is 66.7%.
Decision Process
Usage of Fruit Juices * Availability of Fruit Juices Cross tabulation
Availability of Fruit Juices Very Low Total Low Average High Very High
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Usage of Fruit Juices Yes Count % Within Usage of Fruit Juices Count % Within Usage of Fruit Juices 6 5.8% 1 1.0% 13 12.5% 29 27.9% 55 52.9% 104 100.0%
Total
6 5.8%
1 1.0%
13 12.5%
29 27.9%
55 52.9%
104 100.0%
60
50
40
30
Availablility of Fru
Very Low
20
Low Average
10
Count
High 0 Yes Very High
Interpretation
In this we are going to see the availability of Fruit Juices in the market. The consumers opinion about the availability is that 5.8% strongly agree, 1.0% are agree that fruit juices are available, 12.5% are said that sometimes it is available and sometimes it is not available, 27.9% said that availability of fruit juices is quite low and 52.9% said that fruit juices are not at all available. Business Research Final Project Mr. Dawood Ilyas Butt
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Usage of Fruit Juices * Flavors of Fruit Juices Cross tabulation

Flavor of Fruit Juices Very Low 2 1.9% Total Low 7 6.7% Average 18 17.1% High 39 37.1% Very High 39 37.1%
Yes
Count % Within Usage of Fruit Juices Count % Within Usage of Fruit Juices
50
105 100.0%
Total
2 1.9%
7 6.7%
18 17.1%
39 37.1%
39 37.1%
105 100.0%
40
30
Flavor of Fruit Juic

20 Very Low Low 10 Average High 0 Yes Very High
Count
Interpretation
In this we are going to see the flavors of Fruit Juices in the market. The consumers opinion about the flavors is that 1.9% said that fruit juices flavor is very good, they are Business Research Final Project Mr. Dawood Ilyas Butt
30 strongly agree, 6.7% said that it is above normal, 17.1% are said that its taste is normal, 37.1% said that shezans flavors are not so much good and last that 37.1% are said that its flavor is not good.
Usage of Fruit Juices * Packaging of Fruit Juices Cross tabulation
Packaging of Fruit Juices Very Low 3 2.9% Total Low 11 10.5% Average 40 38.1% High 42 40.0% Very High 9 8.6%
Yes
105 100.0%
Total
3 2.9%
11 10.5%
40 38.1%
42 40.0%
9 8.6%
105 100.0%
50
40
30
Packaging of Fruit J
Count
Interpretation
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In this we are going to see the packaging of Fruit Juices in the market. The consumers opinion about the packaging is that 2.9% said that its packaging is very good, 10.5% said that packaging is somewhat good, 38.1% said that its taste is normal, and 40.0% said that packaging of juices is not so good and last the remaining 8.6% said that its packaging is very bad and not up to the mark.
Usage of Fruit Juices * Price of Fruit Juices Cross tabulation

Price of Fruit Juices Very Low 16 15.4% Total Low 24 23.1% Average 50 48.1% High 9 8.7% Very High 5 4.8%
Yes
104 100.0%
Total
16 15.4%
24 23.1%
50 48.1%
9 8.7%
5 4.8%
104 100.0%
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60
50
40
30
Price of Fruit Juice

Very Low
20
Low Average
10
Count
High 0 Yes Very High
Interpretation
In this we are going to see the price of Fruit Juices in the market. The consumers opinion about the price of fruits juices that 15.4% are said that price of fruit juices is very reasonable, 23.1% said that it is quite reasonable, 48.1% are said that it is normal, 8.7% are quite expensive and last the remaining 4.8% said that it is very expensive.
Usage of Fruit Juices * Taste of Fruit Juices Cross tabulation

Taste of Fruit Juices Very Low 2 1.9% Total Low 6 5.7% Average 24 22.9% High 32 30.5% Very High 41 39.0%
Yes
Count % Within Usage of Fruit Juices Count % Within Usage of
105 100.0%
Total
2 1.9%
6 5.7%
24 22.9%
32 30.5%
41 39.0%
105 100.0%
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Fruit Juices
Interpretation
In this we are going to see the taste of Fruit Juices in the market. The consumers opinion about the taste of fruits juices that 1.9% is said that taste of fruit juices is very good, 5.7% said that it is quite nice, 22.9% are said that it is normal, 30.5% are not so good and last the remaining 39.0% said that it is not up to the mark.
Usage of Fruit Juices * Color of Fruit Juices Cross tabulation

Color of Fruit Juices Very Low 7 6.7% Total Low 12 11.5% Average 46 44.2% High 31 29.8% Very High 8 7.7%
Yes
104 100.0%
Total
7 6.7%
12 11.5%
46 44.2%
31 29.8%
8 7.7%
104 100.0%
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50
40
30
Color of Fruit Juice

Count
U sage of Fruit Juices
Interpretation
In this we are going to see the color of Fruit Juices in the market. The consumers opinion about the color of fruits juices that 6.7% is said that color of fruit juices is very good, 11.5% said that it is quite nice, 44.2% are said that it is normal, 29.8% are not so good and last the remaining 7.7% said that it is not up to the mark.
Promotion Strategies
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Advertisements of Shezan Juices * Saw advertisement of Shezan Juices * Usage of Shezan Bottle Juice Cross tabulation
Saw advertisem ent of Shezan Juices One-week Two-week One-month before before before Yes Count 13 20 13 Total
Usage of Shezan Bottle Juice Yes Advertisem ents of Shezan Juices
46
Total
% Within Advertisem ents of Shezan Juices Count % Within Advertisem ents of Shezan Juices
28.3%
43.5%
28.3%
100.0%
13 28.3%
20 43.5%
13 28.3%
46 100.0%
Usage of Shezan Bottle Juice=Yes

22
20
18
16
Saw advertisement of
One-w eek before Tw o-week before
14
Count
12 Yes
One-month before
Advertisements of Shezan Juices
Interpretation
36
In this table we are going to see the usage of Shezan fruit juices and then see that among the users, who are watching their advertisements of Shezan juices and then see the advertisements, 28.3% on one-week basis, 43.5% two-week before, and 28.3% onemonth before. This helps us to see the percentages of seeing the advertisements on weekly, monthly or daily basis.
Advertisements of Shezan Juices * See the ad of Shezan Juices on Newspapers * Usage of Shezan Bottle Juice Cross tabulation
See the ad of Shezan Juices on Newspaper s Yes Total
No
Yes
Count
16
34
50
Total
32.0%
68.0%
100.0%
16 32.0%
34 68.0%
50 100.0%
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40
30
20
See the ad of Shezan Count

Yes 10 Yes No
Interpretation
In this table we are going to see the usage of Shezan fruit juices and then see that among the users, who see the advertisements of Shezan fruit juices in Newspapers, 32.0% see the advertisements in Newspapers and 68.0% are not used to see the advertisements in Newspapers.
Advertisements of Shezan Juices * See the ad of Shezan Juices in Magazines * Usage of Shezan Bottle Juice Cross tabulation
See the ad of Shezan Juices in Magazines Yes Total
Usage of Shezan Bottle Juice Yes Advertisem ents of Shezan
No
Yes
Count
13
37
50
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Juices % Within Advertisem ents of Shezan Juices Count % Within Advertisem ents of Shezan Juices 26.0% 74.0% 100.0%
Total
13 26.0%
37 74.0%
50 100.0%

40
30
20

Yes 10 Yes No
Interpretation
In this table we are going to see the usage of Shezan fruit juices and then see that among the users, who see the advertisements of Shezan fruit juices in Magazines, 26.0% see the advertisements in Magazines, and 74.0% are not used to see the advertisements in Newspapers.
Advertisements of Shezan Juices * See the ad of Shezan Juices on Billboards * Usage of Shezan Bottle Juice Cross tabulation
See the ad Total
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Final Project
39
of Shezan Juices on Billboards Yes
No
Yes
Count
16
34
50
Total
32.0%
68.0%
100.0%
16 32.0%
34 68.0%
50 100.0%

40
30
20

Yes 10 Yes No
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Final Project
40
Interpretation
In this table we are going to see the usage of Shezan fruit juices and then see that among the users, who see the advertisements of Shezan fruit juices in Billboards, 26.0% see the advertisements in Billboards, and 74.0% are not used to see the advertisements in Billboards.
Advertisements of Shezan Juices * See the advertisement of Shezan Juices on TV * Usage of Shezan Bottle Juice Cross tabulation
See the advertisem ent of Shezan Juices on TV Yes Total
No
Yes
Count
39
11
50
Total
78.0%
22.0%
100.0%
39 78.0%
11 22.0%
50 100.0%
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Final Project
41

50
40
30
20
See the advertisemen

10
Count
Yes 0 Yes No
Interpretation
In this table we are going to see the usage of Shezan fruit juices and then see that among the users, who see the advertisements of Shezan fruit juices in Television, 78.0% see the advertisements in Television, and 22.0% are not used to see the advertisements in Television.
Business Research
Final Project
42
Demographics
Age of Respondent * Income Level of Respondent * Usage of Shezan Bottle Juice Cross tabulation
Income Level of Respond ent Less than 5001 to 5000 10000 Age of Below 15 Respond Years ent Count 3 75.0% Total
Usage of Shezan Bottle Juice Yes
10001 to 15001 to 20001 to 25001 to 15000 20000 25000 above 1 25.0% 4 100.0%
No
% Within Age of Respond ent 16 to 20 Count Years % Within Age of Respond ent 21 to 30 Count years % Within Age of Respond ent 31 to 40 Count years % Within Age of Respond ent 41 to 50 Count years % Within Age of Respond ent Total Count % Within Age of Respond ent Age of Below 15 Count Respond Years ent % Within Age of Respond ent 16 to 20 Count Years
7 46.7%
1 6.7%
2 13.3%
4 26.7%
1 6.7%
15 100.0%
9 27.3%
12 36.4%
6 18.2%
3 9.1%
2 6.1%
1 3.0%
33 100.0%
1 20.0%
1 20.0%
1 20.0%
2 40.0%
5 100.0%
1 33.3%
1 33.3%
1 33.3%
3 100.0%
20 33.3%
14 23.3%
7 11.7%
5 8.3%
9 15.0%
5 8.3%
60 100.0%
1 100.0%
1 100.0%
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43
% Within Age of Respond ent 21 to 30 Count years % Within Age of Respond ent 31 to 40 Count years % Within Age of Respond ent 51 to Count above % Within Age of Respond ent Count % Within Age of Respond ent 50.0% 50.0% 100.0%
1 50.0%
1 50.0%
2 100.0%
1 100.0%
1 100.0%
1 100.0%
1 100.0%
Total
3 42.9%
2 28.6%
1 14.3%
1 14.3%
7 100.0%

14 12 10 8 6 10001 to 15000 4 15001 to 20000 20001 to 25000 25001 to above 21 to 30 years 41 to 50 years 16 to 20 Years 31 to 40 years
Income Level of Resp

Less than 5000 5001 to 10000
Count
2 0 Below 15 Years
Age of Respondent
Interpretation
Business Research
Final Project
44 In this table we are going to see demographics that mostly which age group and which income level used Shezan Fruit Juices more. Below 15 years having income level, 75% less than 5000, and 25% is in between 20001 to 25000. From 16 to 20 years, 46.7% is having income level 46.7%, 6.7% is in between 5001 to 10000, 13.3% have income level in between 15001 to 20000, 26.7% is in between 20001 to 25000 and 6.7% is 25001 to above. If considering 21 to 30 years, 27.3% are having income level less than 5000, 36.4% in between 5001 to 10000, 18.2% are in between 10001 to 15000, 9.1% are in between 15001 to 20000, 6.1% are having in between 20001 to 25000 and last 3.0% are in between 25001 to above. If considering 31 to 40 years, 20.0% are having income level less than 5000, 20.0% are in between 10001 to 15000, 20.0% are having in between 20001 to 25000 and last 40.0% are in between 25001 to above. If considering 41 to 50
years, 33.3% in between 5001 to 10000, 33.3% are having in between 20001 to 25000
and last 33.3% are in between 25001 to above.
Conclusion
In concluding from the above research, the result is that the perception of Shezan Fruit Juices is quite good in consumer eyes, but the main problem is with their taste and flavors. If they want to increase the sales, then they have to look forward to see the taste and flavors. Price and availability is not a problem, as they offer their products on a very reasonable price and their products are highly available in almost all the cities. So, to increase their sales, they have to introduce new flavors and research on their taste.
Business Research
Final Project

Executive Summary: Convenience Sampling Method Consumers

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Executive Summary: Convenience Sampling Method Consumers

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1

Mr. Dawood Ilyas Butt

6 Customers Buying behavior Customers Income Level

To study about the competitors strategy

Issues related to the decision process involved in the project

To study the considerations related to the product i.e.

Data Needs & Sources

Mr. Dawood Ilyas Butt

11. Sampling Method

Mr. Dawood Ilyas Butt

12. Target Population

14. Sampling Unit

15. Sampling Size

Mr. Dawood Ilyas Butt

Cantt, Sabzazar Scheme, and COMSATS institute. their point of view.

18. Analysis and Finding

Usage of Fruit Juices Yes Regular Customer of Yes Fruit Juices

Usage of Fruit Juices=Yes

Regular Customer of Fruit Juices

Regular Customer of Fruit Juices Yes

Shezan mostly used in Fruit Juices

% Within Shezan mostly used in Fruit Juices Count % Within Shezan

Mr. Dawood Ilyas Butt

Shezan mostly used in Fruit Juices

30.0% 3 27.3% 15 29.4%

100.0% 11 100.0% 51 100.0%

R lar C stom o Fru Ju egu u er f it ices=Yes

C onsum ption of Fruit

S an m hez ostly used in Fruit J uices

Usage of Soft Drinks

Usage of Soft Drinks Yes Usage of Fruit Juices

No 55 51.9% 106 100.0%

Mr. Dawood Ilyas Butt

Usage of Soft Drinks=Yes

Usage of Fruit Juices

Consumer Behavior with respect to Shezan Juices

Usage of Shezan Bottle Juice

% Within Usage of Shezan Bottle

Mr. Dawood Ilyas Butt

U sage of S an B hez ottle J uice

Usage of Shezan Bottle Juice

% Within Usage of Shezan

Mr. Dawood Ilyas Butt

U sage of Shez Bottle Juice an

Mr. Dawood Ilyas Butt

Usage of Shezan Bottle Juice

Mr. Dawood Ilyas Butt

Usage of Shezan Bottle Juice

Price of Shezan Juic

Usage of Shezan Bottle Juice

Mr. Dawood Ilyas Butt

Usage of Shezan Bottle Juice * Taste of Shezan Juices Cross tabulation

Usage of Shezan Bottle Juice

Taste of Shezan Juic

Disagree 0 Yes Strongly Disagree

Usage of Shezan Bottle Juice

Mr. Dawood Ilyas Butt

Mr. Dawood Ilyas Butt

Usage of Fruit Juices=Yes

Packaging important factor while buying Fruit Juices

Mr. Dawood Ilyas Butt

Usage of Fruit Juices=Yes

Packaging important factor while buying Fruit Juices