Web Site Conversion Rate Ca

How to use this calculator:

Change the values in the "Baseline" and "Target Improvement %" columns below to see the resulting impact on revenues. Th
Coremetrics in March, 2008: Average Sale Value - $141; Overall Conversion Rate - 3.29%; Abandonment Rate - 68.42%; Inte

Baseline
Avg. Visits Per Day
Avg. Sale Value
Overall Conversion Rate
Avg. Cart Starters
Abandonment Rate
Internal Search Rate
Int. Search Conversion Rate

5,000
$141
3.29%
600
68.42%
14.84%
5.60%

Conversion Rate

Target Improvement
%

1.00%
2.00%
2.00%

$ value of total conversions

avg visits per day
5,000

per day
$23,195
$30,245
$7,050

avg cart starters

Baseline
600
Desired Improvement (reduced abandonment)
$ Improvement
% Improvement

per day
$57,883
$56,191
$1,692

Baseline
Desired Improvement
$ Improvement
% Improvement

Abandonment Rate

per year
$8,350,020
$10,888,020
$2,538,000
30.40%

$ abandonment value

Internal Search
Baseline
Desired Improvement
$ Improvement
% Improvement

per month
$695,835
$907,335
$211,500

per month
$1,736,500
$1,685,740
$50,760

per year
$20,837,995
$20,228,875
$609,120
2.92%

$ value of search conversions

int. search users
742

per day
$5,859
$7,951
$2,092

per month
$175,765
$238,538
$62,773

per year
$2,109,180
$2,862,458
$753,278
35.71%

onversion Rate Calculator

g impact on revenues. The following default values have been taken from Retail Benchmarks released by
nment Rate - 68.42%; Internal Search Rate - 14.84%; Internal Search Conversion Rate - 5.60%.
Percent of Revenue Improvement
0.5

0.4

0.3

0.2

0.1

-0.1

Baseline

Conversion Rate

Abandonment Rate

Internal Search Conversion

Rate

Baseline
Avg. Visits Per Day
Avg. Sale Value
Overall Conversion Rate
Avg. Cart Starters
Abandonment Rate
Internal Search Rate
Int. Search Conversion Rate

Target Improvement
%

5,000
$140
3.29%
600
68.42%
14.84%
5.60%

0.50%
5.00%
1.00%

Conversion Rate
Baseline
Desired Improvement
$ Improvement
% Improvement

$ value of total conversions

avg visits per day
5,000

per day
$23,030
$26,530
$3,500

avg cart starters

600

per day
$57,473
$53,273
$4,200

Abandonment Rate
Baseline
Desired Improvement
$ Improvement
% Improvement

per month
$1,724,184
$1,598,184
$126,000

per year
$20,690,208
$19,178,208
$1,512,000
2.92%

$ abandonment value
avg cart starters
742

per day
$5,817
$6,856
$1,039

month 1
baseline
Desired improvement

per month
$174,518
$205,682
$31,164

month 2
$690,900
$690,900

month 1
baseline
Desired improvement

Baseline

per year
$8,290,800
$9,550,800
$1,260,000
30.40%

$ abandonment value

Internal Search
Baseline
Desired Improvement
$ Improvement
% Improvement

per month
$690,900
$795,900
$105,000

month 1
0

per year
$2,094,221
$2,468,189
$373,968
35.71%

month 3
$690,900
$690,900
$711,900
$732,900

$690,900
$690,900

month 2
$690,900
$711,900

month 3
$690,900
$732,900

month 2
0

month 3
0

month 4
0

Conversion Rate
Abandonment Rate
Internal Search Conversion Rate

0
0
0

6.08%
0.58%
7.14%

12.16%
1.17%
14.29%

18.24%
1.75%
21.43%

Percent of Revenue Improvement

0.5

0.4

0.3

0.2

0.1

month 4

month 5
$690,900
0
$753,900

month 4

month 6
$690,900
$690,900
$774,900
$795,900

month 5
$690,900
$753,900
-0.1

month 5
0

$690,900
$774,900

month 6
$1,724,184
$1,598,184

Baseline

month 6
0

Conversion Rate

Abandonment Rate

Internal Search Conversion

Rate

24.32%
2.34%
28.57%

30.40%
2.92%
35.71%

mprovement

Internal Search Conversion

Rate