By IRFAN AHAMED F 09VWCMA039

Objectives:

To generate immediate brand name recognition for a new product to remind customers about establishes and recognized brands of the marketer

Advantages:

Audience delivery Geographic Flexibility Continuity Efficiency

Limitations:

Limited Message capabilities Waste coverage

It is targeted at people who are exposed to various modes of transportation.

Advantages:
` ` ` `

Exposure duration Geographic selectivity Low cost Exposure frequency

Limitations
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Waste Coverage Creative limitations

Cinema halls and videotapes are used to communicate advertising messages.

Advantages:

Exposure Audience mood Recall

Limitations:

Audience irritation