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  • Display Advertisement: Anwesha Mohapatra Regd No-1041333057

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    Display advertising is any advertising that reaches consumers outside the home through visual promotional displays including billboards, transit posters, and arena placements. Display media allows advertisers to communicate messages to the public through text, logos, photos or other images at specific locations. While display advertising has advantages like high exposure, moderate costs, and flexibility, it also has disadvantages such as only allowing for short messages and exposure times and risking wrong placements or local restrictions.

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    Display Media

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    Display advertising is any advertising that reaches consumers outside the home through visual promotional displays including billboards, transit posters, and arena placements. Display media allows advertisers to communicate messages to the public through text, logos, photos or other images at specific locations. While display advertising has advantages like high exposure, moderate costs, and flexibility, it also has disadvantages such as only allowing for short messages and exposure times and risking wrong placements or local restrictions.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    20 views9 pages

    Display Advertisement: Anwesha Mohapatra Regd No-1041333057

    Uploaded by

    anweshamohapatra
    Display advertising is any advertising that reaches consumers outside the home through visual promotional displays including billboards, transit posters, and arena placements. Display media allows advertisers to communicate messages to the public through text, logos, photos or other images at specific locations. While display advertising has advantages like high exposure, moderate costs, and flexibility, it also has disadvantages such as only allowing for short messages and exposure times and risking wrong placements or local restrictions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Display Advertisement

    Anwesha Mohapatra Regd No -1041333057 Anwesha Mohapatra Regd No-1041333057


    McGraw-Hill/Irwin 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.

    Display advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home
    .

    Display media is a type of media that is used in advertising which typically contains text, logos, photographs or other images.

    Display advertising includes various types of promotional displays, from highway billboards to transit posters and arena placement, all geared towards communicating a message to the public.

    Choose the right location Consider a professional How to target ? Continuous optimization

    Advantages Of Display Media

    High exposure frequency Moderate cost

    Easily noticeable
    Location specific Flexible

    Disadvantage of display media


    Short message Short exposure time

    Wrong placement
    Local restrictions Ware out

    Creativity of Display Advertising

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