PRINT ADVERTISING

PRINT ADVERTISING IS A FORM OF

MARKETING THAT USES PHYSICALLY
PRINTED MEDIA TO REACH
CUSTOMERS ON A BROAD SCALE
IDEAS FOR PRINT ADVERTISING

• Keep it clean & uncluttered

• It should have one main idea
• Print advertising should have a strong headlines
• It should be focusing on benefits
• Having a good plan for print advertising
 ELEMENTS OF PRINT ADVERTISING

• Headline- Short text usually large print

• Image- Drawing, photography, illustration, other graphic
• Copy- Actual text of the ad
• Solgan – A catch-pharse it evokes feeling about the product
• Logo- unique design symbol to identify the company
TYPES OF PRINT ADVERTISING

• Newspaper ads- Moderate cost depending on popularity

of newspaper
• Direct mail ads- Low cost, however most people throw
them out without even looking at them
• Poster- Posters are a large types of print advertising
 ADVANTAGES OF PRINT ADVERTISING

• It can be accessed easily & creative

• Print advertising can make your promotional budget more
efficient and effective
• It has flexibility one can choose the location that offers the
highest visibility
• It has longevity print advertising will be around longer in a
newspaper that tends to be passed around from reader to reader
DISADVANTAGES OF PRINT ADVERTISING

• Cost can sometimes be expensive

• Limited flexibility
• Along with deforestation print media results
in tons of waste
• There are plenty of benefits of print advertising ,
both in terms of people’s perception and the ways
in which they reach the potential customers. By
working effectively one can produce branded
products and advertise them that will place the
business ahead of competitors