INTRODUCTION TO ADVERTISING

PRESENTATION
INTRODUCTON OF MAGAZINE
ADVERTISING
• A notice or announcement in a public medium
promoting a product, service, or event or
publicizing a job vacancy is called
Advertisement
• Advertisement (ad) is an efficient and effective
technique to promote goods, services, and
ideas.
• It is a paid form of non-personal communication
wherein business information is made available
for potential customers.
INTRODUCTON OF MAGAZINE
ADVERTISING
• Magazine ads is the ads that people see placed
throughout publications.
• Magazine Ads continues to be an effective form
of communicating both brand and product-
specific messages to targeted audiences.
• Even if you are a small business, you can
advertise in the most widely read and
distributed national magazines.
INTRODUCTON OF MAGAZINE
ADVERTISING
• National magazines often have regional
versions of their magazines or sections.
• Magazines are typically kept for a longer period
of time than newspapers because of their
higher printing quality.
• A reader of a magazine may keep an issue if it
contains particularly interesting information.
• People may pass magazines on to their friends
and family which will increase exposure of your
advert.
PROS AND CONS OF MAGAZINE
ADVERTISING
PROS :
1. Targeted Reach
• Different magazines appeal to different audiences.
For example, teenage girls may prefer to read Teen
Vogue while teenage boys may read ESPN the
Magazine.
• People who work from home may be more
interested in magazines that cover topics such as
entrepreneurship or work-life balance while
working professionals may rely on business and
economics magazines.
PROS AND CONS OF MAGAZINE
ADVERTISING
PROS :
• Through magazine advertisements, you can find
the right magazine for the right audience and
place your ads strategically.
2. Real Surpasses Virtual
• Many people pass on magazines to their friends
and family members. This most likely increases
the reach of your advertisement to more
potential customers.
PROS AND CONS OF MAGAZINE
ADVERTISING
PROS :
3. Real Surpasses Virtual
• There’s plenty to attract our attention on
websites and social media but sitting down with
a hot drink and a magazine is different.
• It’s a quiet, relaxed time we have awarded
ourselves. There isn’t any competition; we’ll just
look at what interests us, and that’s a great
opportunity for advertisers.
PROS AND CONS OF MAGAZINE
ADVERTISING
PROS :
4. A Longer Shelf Life
• Digital advertisements come and go. Companies
sometimes must keep paying to ensure their ads
are well-placed on websites and repeated every
day.
• Magazines, on the other hand, are generally issued
weekly or monthly. They have a longer “shelf life,”
as they sit in doctors’ waiting rooms, magazine
racks, boutiques, malls, and supermarkets. A
magazine left in a doctor’s office will be read by
countless patients for many months, and your ad
can be seen by many of them.
PROS AND CONS OF MAGAZINE
ADVERTISING
CONS :
• In a newspaper, every page has some significance.
For example, the first page, the sports page, the
centre page, the business review page and so on.
Therefore, the advertiser can select the page where
he thinks the advertisement should appear. Such
an advantage is not available in the case of
magazines.
• Unlike newspapers, magazines have only limited
circulation. As a result, the advertisement may not
reach many.
PROS AND CONS OF MAGAZINE
ADVERTISING
CONS :
• The price of the magazine is generally high.
Therefore, not many people buy it.
• These days, people hardly find time to go
through even newspapers. Only a very few
people go through magazines.
• Advertisements in magazines cannot be brought
out as quickly as it is possible in the case of
newspapers.
PROS AND CONS OF MAGAZINE
ADVERTISING
CONS :
• For new product advertisement in magazine
alone is not enough.
LIMITATIONS OF MAGAZINE
• Audience are Limited as Comparative to
Newspapers or any other Medium. Magazines
are limited to literate and rich persons only.
• Magazines have limited circulation in
comparison to newspapers. Hence, magazine
advertisements have limited appeal to readers.
• Due to quality paper, colour printing and the
use of advanced technology, it is costlier to
advertise in magazines.
LIMITATIONS OF MAGAZINE
• This advertising is not suitable for new products
where repetitive advertising is essential.
• As magazines are published weekly, monthly or
quarterly, the advertiser cannot communicate
his message frequently and quickly.
• It is also quite difficult to select a proper
magazine for the purpose of Advertising.
Features of magazine
• Some characteristics are peculiar to magazines and
make them very attractive to advertisers as a
medium. They offer a potential for gaining prestige.
• Consumers are generally receptive to advertising in
magazines because Ads provide additional
information that may be of value in making a
purchase decision.
• Full-page magazine ads rich with colour and visual
imagery can attract attention and enhance the
visual presentation of your products.
Features of magazine
• Magazines commonly use glossy finish and
allow for full-color spreads.
• Brand Recognition and Credibility - Many
magazines are well-respected among their
target audience, so when you advertise in such
a reputable magazine, people can become
familiar with your company and a level of trust
is elevated.
Features of magazine
• The contents page is in the front of the
magazine
• Titles are written in a way to get the reader’s
attention. They may not give all the important
information. They also have Subtitles. This is a
second title that gives more information about
the article.
Features of magazine
Size :
• One of the biggest and most obvious factors in
cost will be the size of your ad. Unless you’re
dealing with a magazine that has no interest in
making money, larger ads are going to cost
more than smaller ads.
• Ads are typically sold as fractions of a page. Full-
page and half-page ads are exactly how they
sound. Quarter-page ads may be horizontal or
vertical.
Features of magazine
Size :
• When looking at the rate card you will see
production values that identify the size in inches
as well as by fraction of a page, and you will
notice an obvious pricing difference between
local and national publishers.
Features of magazine
Frequency :
• Magazines charge less per ad if you commit to
running ads in more than one issue. For Eg, if an
Ad cost you 3,000 while that same ad, if you run
in five issues, it might only cost you 1,800.
• Understand that you will have to sign a contract
and be obligated to pay for all five issues.
• Some magazines charge a set-up fee so, if on
the fourth running of that ad you decide you
want to change your header, you might be
charged for it.