CLUB MAHINDRA PRESENTED BY: AMIT SONI AFTER 20 MIN YOU WILL BE AWARE ABOUT.. WHAT IS TOURISM ?

MAJOR PLAYERS ABOUT CLUB MAHINDRA PROFILE OF THE COMPANY HISTORY OF THE COMPANY HOTELS OF THE COMPANY PRODUCT AND SERVICES CONTD. FINANCIAL STATUS ACHIEVEMENTS & MILESTONES IMPORTANT FACTS OF CLUB MAHINDRA COMPETITORS MARKETING STRATEGY SWOT ANALYSIS WHAT IS TOURISM ? Tourism is travel for recreational or leisure purposes. Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work. It includes movements for all purposes . MAJOR PLAYERS Paradise Resorts. Pappion Tours Cox and Kings (India) Limited Kuoni Travel Group, India Yatra.com SkyLink Travels ABOUT CLUB MAHINDRA Mahindra Holidays & Resorts (popular under its flagship brand Club Mahindra Holidays ) was founded in 1996 to provide holidays tour packages. It is part of the Infrastructure Development division of Mahindra and Mahindra Limited. PROFILE OF THE COMPANY Corporate ID: Club Mahindra Corporate Name: Mahindra Holidays and Resorts Ltd Founded : 1996 Type: Public Key People: Ramesh Ramanathan C.E.O Mr. Anand Mahindra Website: www.clubmahindra.com HISTORY OF THE COMPANY Club Mahindra was set up in 1996 First resort at Munnar became operational the next year. Many were surprised that Mahindra which many consider to be a "Jeep and Tractor company" to get into the lifetime holiday business. It was part of diversification plan of Anand Mahindra, the group vice-chairman

HOTELS OF COMPANY. PRODUCT & SERVICES OF THE COMPANY LIFE TIME HOLIDAYS. CLUB MAHINDRA TRAVEL. ONE TIME HOLIDAY. FUN DAYS. FINANCIAL STATUS Equity capital 431 Million Total Assets 4.5 Million Sales 7.87 Million Revenue 3.75 Million Profit 4.65 Million Reserves & Surplus 4.48 Million ACHIEVEMENTS & MILESTONES January, 2007 Launched club Mahindra travel, travel related services November, 2006 Launched Zest, a product to cater to short break holiday needs October, 2006 Launched Club Mahindra Fun days March, 2005 Club Mahindra Kodagu Valley resort was opened in Coorg, Karnataka January 2003 First Club Mahindra Holiday World opened in Chennai IMPORTANT FACTS ABOUT CLUB MAHINDRA Club Mahindra Holidays is the largest vacation ownership brand outside the U S 39% of new members have enrolled through referrals from existing members Club Mahindras Munnar, Goa and Coorg resorts have been accredited with 5-star rating by the Department of Tourism, Government of India Five Club Mahindra resorts have won RCI Gold Crown Awards for the year 2007/08 CLUB MAHINDRA WORLD COMPETITORS COUNTRY CLUB INDIA LTD THOMAS COOK PVT LTD COX AND KINGS KUONI TRAVEL GROUP MAKETTING STRATEGY Segmentation Targeting Positioning SWOT ANALYSIS STRENGTH -BRAND -FINANCIAL BACKGROUND WEAKNESS - PROMOTION - PRICING CONTD. OPPORTUNITIES -MIDDLE CLASS PEOPLE -INTERNATIONAL MARKET

THREAT -EXTERNAL FACTOR - COMPITETORS