INDEX

ABOUT

HISTORY

PRODUCTS & SERVICES

VALUE CHAIN ANALYSIS

SWOT ANALYSIS

COMPETITORS

CONTROVERSIES

FUTURE PLANS

RECOGNITIONS
 About YNTRA
• Myntra is an Indian fashion e-commerce company
headquartered in Bengaluru, Karnataka, India.
• The company was founded in 2007 to sell personalized gift
items.
• It mainly operated on the B2B (business-to-business) model
during its initial years
• Based on procuring current season merchandise from various
brands and making them available on a portal at the same
time as in respective retail brand outlets.
• CEO-Ananth Narayanan
 HISTORY
• Established by Mukesh Bansal along with Ashutosh Lawania
and Vineet Saxena .
• Between 2007 and 2010, the site allowed customers to
personalize products such as T-shirts, mugs, mouse pads, and
others.
• In 2011, Myntra began selling fashion and lifestyle products
and moved away from personalisation. By 2012 Myntra offered
products from 350 Indian and International brands. The website
launched the brands Fastrack Watches and Being Human.
• In May 2014, Myntra.com was acquired by Flipkart.
 RECOGNITIONS.
• Ranked amongst the Top 10 E-commerce companies
in India,
• Awarded : 'Fashion eRetailer of the Year 2013' by Franchise
India – Indian eRetail Awards
• Awarded 'Best E-commerce Website for 2012' by IAMAI –
India Digital Awards
• Awarded 'Images Most Admired Retailer of the Year: Non–
Store Retail' for 2012 by Images Group
• Awarded 'Best E-commerce Partner of the year 2011-12' by
Puma India
MARKET SHARE
 PRODUCTS AND SERVICES
• More than 1000+ brands. • 100% authentic product.
• Mens Clothing. • Cash On Delivery (COD).
• Womens Clothing etc. • 30-day Return Policy.
VALUE CHAIN ANALYSIS
CUSTOMER

FIRM

ORDER PROCESSING

PACKAGING

SHIPPING
 MARKETING STRATEGY
Myntra’s Social Media Strategy is aimed towards fashion and
latest design trends. It has a sizable 5 major platform:
• Facebook
• Twitter
• Youtube
• Instagram
• Pinterest etc.
Myntra pioneered the personalization of sports jerseys and offerd
sports jerseys of several cricket and football teams such as Team
India, IPL and FIFA.
E-retailing strategies of Myntra:
• Discounts and coupons on festivals.
• Promotes sales on Flipkart.
• Advertisments on TV.
• Big Sales Day period for a limited period of time to gather
customers.
• Traditional Media like Big Hoardings and Banners in malls and
crowded places.
 SWOT ANALYSIS
STRENGTHS
• Merger with FLIPKART has increased its strength and capacity.
• Retention of its independence even after the merger.
• Offering more than1.5 lakh products with over 1000+ brands.
• Efficient supply chain and delivery capability helps it to cater to
90,000+ locations.
• ‘’End Of Season Sale”- A huge success,Rs.90 crore worth goods
sold.
• Good advertising and marketing campaigns on TV, internet and
print media.
WEAKNESSES
• Future Profitabiity.
• Competitive Market.
• Small Business Units.
THREATS
• Product Retailers.
• Consumer Mindset.
• Intense Competition means limited market share
growth
OPPORTUNITIES
• Selling private labels can increase their margin.
• Partnership with Celebrity designers, Bollywood movies can
increase its fashion appeal.
• Bridal collection to tap the big wedding market in India.
• Expansion into global markets can boost business growing
economy.
COMPETITORS
FUTURE PLANS
In a report, ET cited Ananth Narayanan, CEO at Myntra-
Jabong, as saying that the sales of Roadster —Myntra’s
first offline store — has shot up after the offline
expansion.

The report added that of the 100 stores, 50 will be

Roadster stores, followed by HRX and Mango, among
others. Earlier, in December 2017, the company had
announced the launch of its multi-brand offline stores
where customers can see all the private labels that are
available on its online platform.
CONTROVERSIES
THANK YOU
VANESSA D’SA - 25

DHRUVIN SHAH - 91

YASH SHARMA -105

MIRA SOLANKI - 113