CONTENT

1. Introduction
2. Objective of the study
3. Research methodology
4. Analysis & Finding
5. Conclusion
 INTRODUCTION
It is now that online shopping has become popular, but the concept of e-
commerce was introduced long back in the 20th century. E-commerce has
become famous among the customers because of ,
 Availability
 Comfort
Myntra is a one stop shop for all your fashion and lifestyleneeds. Being India's
largest e-commerce store for fashion andlifestyle products, Myntra aims at
providing a hassle free and enjoyable shopping experience to shoppers across
the country with the widest range of brands and products on its portal. The
brand is making a conscious effort to bring the power of fashion to shoppers
with an array of the latest and trendiest products available in the country.
Supply chain management (SCM) is the management of a network of
interconnected businesses involved in the ultimate provision of product and
service packages required by end customers (Harland,1996). Supply chain
management spans all movement and storage of raw materials, work-in-
process inventory, and finished goods from point of origin to point of
consumption (supply chain). Myntra was established by Mukesh Bansal,
Ashutosh Lawania and Vineet Saxena in February 2007. Myntra’s headquarter
is in Bangalore, with regional offices in New Delhi, Mumbai and Chennai. It
began its operations in the B2B (business to business) segment with the
personalization of gifts, which included:-clothing, footwear, cosmetics In 2010,
the company shifted its strategy to becoming a B2C (business to customer)
oriented firm, expanding its catalogue to fashion and lifestyle.
Myntra.com is ranked among the top 10 e-commerce companies in India. In
the last 3 years, Myntra has become the most popular destination for
personalized products in the country. • Myntra pioneered the personalization
of sports jerseys and offered sports jerseys of several cricket and football
teams such as Team India, IPL & FIFA. These jerseys could be personalized with
a name and number of the customer’s choice. Mukesh Bansal – got together to
start up in 2007. In three years, Myntra became the market leader as a B2B
platform for
personalized gifts. (Wikipedia).It transformed itself into a fashion retail
marketplace model in 2011, which Flipkart acquired in 2014. Ananth Narayan
took over as CEO of Myntra in 2015. This year, Myntra shut down its desktop
website based on traffic received through its mobile app – more than 90% of
traffic and 70% of orders. In 2016, Myntra returned to the Internet precisely
one year after the closure. The website generates 15% of its revenue since
mobile apps do not have the same visual and interactive experience as a
machine. The same year, it purchased its competitor Jabong and reached a
GVM run rate of 1 trillion dollars. It had an annual growth rate of 80 percent in
2018. (Indiatimes, 2017)
Mission
: Use technology to democratize fashion & lifestyle and help people look good.
Myntra
is a meritocratic, non-hierarchical and fun workplace. Our employees are
empowered with a high degree of ownership and accountability.
Vision
: To make the world a more stylish, colorful and happier place
 OBJECTIVE OF THE STUDY
To find out the mode by which the customer became aware of myntra.com•
1.To reveal the satisfaction level of the customer
2.To improve the services provided by the company for motivating the
customer and to analyze the customer perception regarding the price of the
products.

RESEARCH METHODOLOGY OF THE STUDY:

The data used for the present research work is secondary data.The data were
collected from the official website of Myntra and other website. The relevant
literature was gleaned from books, website, journal magazines and records.
 FINDING
The following are the major finding of the study:
1.Base upon the study, the majority of people is below the 18years.
2.Among the total respondent of the study, the majority of people are the
people who are Graduated that i.e 48%.
3.It is understood from the table, the majority of Respondent are the Students
i.e 46%.
4.Here the majority of no.of Respondent is the Female
5.We found that the factor making advertisement more effectively is through
Social Media.
 SUGGESTION

The researcher has made personal contact with the respondentswho have
purchased products and services through online. It isconcluded that most of
the respondents have a good opinion aboutonline shopping, though there are
so many problems to beimproved by the vendors and service providers. These
suggestions are as follows
1.As there are no proper laws for online purchases, they have to be
implemented to prevent the anonymous intruders. This willhelp to maintain
security and private information properlyconcerning the respondents. So the
website developers andservice providers should take necessary steps to
overcome this problem.
2.Web based technologies upgrades creative conceptualizationthat would
improve the response from technology savvyconsumers. So the firms have to
invest in such newtechnologies.
3.Internet environment has to be improved in the areas of art,dynamic and
interactive techniques. This improvement willgive more visual appeal.
4.The vendors and service providers should avoid hiddencharges. This will help
to avoid increase in price of product.
 CONCLUSION
Summing up everything, a clear story of Myntra can be sketched – Success
from day one! Yes, this has been possible only because of change adaptability.
Myntra remained an icon on e-commerce platform in India, recognized for the
random and rapid changes. It changed its strategy in marketing and
promotions, from time to time and worked intelligently there.
M-Commerce involves the E-Commerce operations performed on mobile
devices. A large number of people are using smartphone applications in recent
years. Mobility, versatility, reachability, and ubiquity are factors that
customers consider while using Myntra, particularly purchasing Fashion
Apparel. Considering all these factors, Myntra is also trying to update the latest
fashion trends and the customer's mindset. Marketing and sales are the core
activities of Myntra. By looking at the popularity, we can conclude that Myntra
is doing a great job in Marketing & providing its services to the customers. We
can easily infer from the above findings that Myntra has a more competitive
advantage, not only in terms of price and quality but also in terms of consumer
expectations. Because of all these factors, customers have had a better
shopping experience with Myntra. Mytra can expand its product line by
expanding the segments such as Bridal Collections, Designer Collections.