WELCOME

TOPIC
Implementation of online marketing strategies for increasing sale of consumables product in Myntra
with reference to Kunnathunad Grama Panchayath

Dissertation Guide Presented by

Reshma Murali Archana R
Dept.of.Commerce Mcom Finance and Taxation
 INTRODUCTION

Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-
commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and
enjoyable shopping experience to shoppers across the country with the widest range of
brands and products on its portal. Myntra is a major Indian fashion e-commerce company
headquartered in Bengaluru, Karnataka, India.The company was founded in 2007-2008 to
sell personalized gift items. In May 2014, Myntra.com was acquired by Flipkart.

In May 2022, Myntra launched an express delivery service on its app to offer one of a kind of
experience by fashion & beauty platform. This service allow shoppers to receive their orders
for products marked with ‘M-express tag’ on the listing page within 24–48 hours of purchase.
Established by Mukesh Bansal .
 Objectives of the study

 To know the online marketing strategies of the Myntra

 To analyze the promotional strategies of Myntra

 To find the level of satisfaction to the customers of Myntra

 To study the effectiveness of online marketing strategies in increasing the sale of

products of Myntra
 
 METHODOLOGY OF THE STUDY
 

Research methodology is a way of explaining how a researcher intends to

carry out their research. It's a logical, systematic plan to resolve a research
problem. A methodology details a researcher's approach to the research to
ensure reliable, valid results that address their aims and objectives. The
research methodology used in this study is mainly designed as an empirical
work based on both secondary data and primary data, obtained through
pre-tested questionnaire, internet browsing, direct personal interviews of
selected persons involved in this sector as well as.
RESEARCH DESIGN
 Research design under taken for the study is descriptive one. A research design is the specification of
methods and procedures for assuring for information needed. A study which wants to portray the
characteristics of a group or individual or situation is known as descriptive study. It is mostly
quantitative in nature

POPULATION SIZE

Customers of myntra Kizhakkambalam grama panchayat ,district of Ernakulam

SAMPLING TECHNIQUE

Convenient sampling technique was deposited to collect data according to convenience

of the investigator. In this method the researcher select those units of the population
in the sample, which appear convenient to him or the management of the
organization, where he is conducting research.
DATA COLLECTION METHOD

Primary Data

 Primary data are those collected by the investigator himself for the
first time and thus they are original in character. In this study, data is
collected from the customers of the Myntra through questionnaire
method.

Secondary Data

Secondary data are those which have been collected by some other
person for his purpose and published. In this study secondary data was
collected from books, websites, journals ,newspapers and magazines.
 TOOLS USED IN THE STUDY
 
 

The data collected are suitably classified and analysed based on the
objectives of the study. For the purpose of the analysis, statistical tool
like percentages and different types of diagrams are used.
 
 
 LIMITATIONS
 

Ø Sample size is very low

Ø Opinion is based on a particular area

Ø Respondent’s bias might have influenced

Ø Same customers refused to co-operate

Ø Customer’s response are deemed and believed to true to

their knowledge

Ø Average response by respondents

 FINDINGS
 87% of respondents have rates the delivery charge is the high promotional
strategies of Myntra
 Most of the respondents (96%) have rates the quality is the high factor for
motivates them to buy products through Myntra. Whereas size and
availability are least factor
 70% of respondents are affect the promotion strategy of buying decision in
Myntra
 69.8% of respondents are satisfied the some features of Myntra
 Majority of the respondents are buying the product through online in occasionally
(32%)
 SUGGESTIONS

 Since few of the customers are buying products through offline,

awareness need to be created for increasing online payment mode
 Usage of products by the customers is required to be more as few of the
customers are buying yearly also
 Promotional strategies need to be improved so as to motivate the
customers to make buying decision
 The company has to make ease for searching products what they are
looking for
 Special offer need to be provided for attracting the customers
 CONCLUSION

Today online marketing strategies are very important for the customers to get to know
about the products and also for the company to increase their sales which in turn helps to
achieve their goals like profitability and survival. Marketing strategies are means for
achieving the organizational goals. Social media marketing, e-mail marketing, content
marketing etc. are some of the online marketing strategies that helps consumers in
selecting the right products at the right time and at the right cost where customers can get a
clear understanding of the products. Customer satisfaction is one of the major and
significant factors that has to be met with the help of various marketing tools and
techniques. Here an attempt is made to understand the implementation of online marketing
strategies by Myntra in increasing the sale of products. It can be concluded that, Myntra
has adopted various strategies so as to help customers and also to increase the sale of
products in the highly competitive market.
  BIBILIOGRAPHY
 Journals

 Hatem EI-GOHARY “ International journal of online marketing ”

 Books

 L.R POTTY “ Quantitative Techniques”

 KOTHARI CR “ Research methodology-methods and techniques , new age international publishers, New Delhi

 Articles

 J Suresh Reddy has published article in Indian Journal of Marketing. Title of article is “Impact of E-commerce on
marketing”.
 Victor Van Valenhas published article “Is Your Marketing Smart”
THANK YOU