ANALYSIS OF MARKETING STRATEGIES OF

(Dhirati education)

Submitted in partial fulfillment of the requirements for the award of the

degree of

Bachelor of Business Administration (BBA)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide: Submitted by:

(Mrs. Renu Sharma) (Hitender sehgal)
Roll No.: 06030901719

Institute of Innovation in Technology

& Management, New Delhi – 110058
Batch (2019-2022)
 Certificate

I, Mr. Hitender Sehgal , Roll No.06090301719 certify that the Project Report/Dissertation
BBA-311) entitled “ANALYSIS OF MARKETING STRATEGIES OF” is done by me and
It is an authentic work carried out by me at (Dhirati Education) . The matter embodied in
this project work has not been submitted earlier for the award of any degree or diploma
to the best of my knowledge and belief .

Signature of the Student :

Date :

Certified that the Project Report/ Dissertation (BBA-311) entitled “ANALYSIS OF

MARKETING STRATEGIES OF” done by Mr. Hitender Sehgal ,Roll No. 06030901719 , is
completed under my guidance.

Signature of the Guide:

Name of the Guide :

Mrs. Renu Sharma

Date:

Countersigned
( Director / Project coordinator )
 ACKNOWLEDGEMENT

The report titled as “ANALYSIS OF MARKETING STRATEGIES OF” has been prepared
to fulfil the requirements of BBA internship program . While preparing this report I have
received utmost and sincere guidance , supervision and co-operation from numerous
persons and organizations .
I feel great pleasure to submit this project to the culmination of my teachers as well as
my efforts. This is the step towards the path leading to my bright future .

This project required devotion , hard work , sincerity , which I tried my best to put in the
form of report and in turn gained a lot of knowledge and confidence from this report.
I’m deeply thankful to MR. RAJESH SINHA and other staff members at DHIRATI
EDUCATION that they enlighten me by their knowledge and supporting and helping me
in solving my queries through their knowledge and experience . They have been a
consistent source for illuminating me. It entirely goes to their credit that this project has
attained its final shape . I would like to thank them all for their valuable guidance and
advice
.

Lastly , I would like to thank my mentor MS. MOHITA MATHUR and other faculty
members of my college , family and friends , without their consistent support this project
would not have been completed .

HITENDER SEHGAL
BBA 3rd YEAR

06030901719
CONTENTS
 LIST OF TABLES

Table No Title
1 Tabular representation of male and
female respondents
2 Tabular representation of Occupation of
respondents
3 Tabular representation of customer
satisfaction with DHIRATI
EDUCATION’s performance
4 Tabular representation of customer
satisfaction with response time to their
request
5 Tabular representation of customer
satisfaction with overall product quality
6 Tabular representation about what
customers think about the availability of
customer service staff
7 Tabular representation of customer
satisfaction with overall quality of their
experience with DHIRATI
EDUCATION
8 Tabular representation about what
customers think of the availability of
technical staff to address their concerns
9 Tabular representation of customer
satisfaction about professionalism of our
customer service personnel
10 Tabular representation about customer
satisfaction for pricing of products
11 Tabular representation about what
customer think,is the product true to its
description or not
 List of figures

Figure No Title
1 Graphical representation
of male and female
respondents
2 Graphical representation
of occupation of
respondents
3 Graphical representation
of customer’s satisfaction
with PARKOVIC’s
performance
4 Graphical representation
of customer satisfaction
with response time to their
request
5 Graphical representation
of customer satisfaction
with overall product
quality
6 Graphical representation
about what customers
think about the availability
of customer service staff
7 Graphical representation
of customer satisfaction
with overall quality of
their experience with
PARKOVIC
8 Graphical representation
about what customers
think of the availability of
technical staff to address
their concerns
9 Graphical representation
of customer satisfaction
about professionalism of
our customer service
personnel
10 Graphical representation
about customer
satisfaction for pricing of
products
11 Graphical representation
about what customer
think,is the product true to
its description or not
 CHAPTER-1
INTRODUCTION

About the Company

Dhirati Education is founded by some brilliant and visionary minds (Alumnus of

IIM/FMS/IIT)of our country with a composite experience of 80+ years in training students
for various management entrance examinations. Everyone in the team is a passionate trainer.
So far,more than 10000 of our alumni have passed out from top colleges across globe and
working in the best firms like MNCs,PSUs, Banks and Central Government division .We
wish to form a society where students can get value for their money and not only a degree.
The team has also serviced its expertise to more than 50 degree (Engineering+ MBA)
colleges in India and abroad. Dhirati Education is present in Middle East and is catering to
test preparation for GMAT, GRE, IELTS, TOEFL and SAT. Innovation through new ideas
and methods forms the core DNA of Dhirati Education the company has been actively
providing educational solutions to its students. The company is now rapidly expanding its
footprints and becoming famous among the students. The company has slowly inched its way
to become the best-selling educational service company. When it comes to scoring high in
examinations, Dhirati provides the students high quality educational content so as to enable
them to get best results in the examinations. Dhirati contains huge repository of interactive
and practical applications that makes the learning environment exciting for the students.
Commitment towards the students

Their team offers an ongoing support and advice whenever the student needs it. Their team
keeps you informed about the changes in the exam patterns and molds their methods
accordingly that in turn helps the students to get best results in the examination.

What makes DHIRATI EDUCATION special?

We deliver advantages that you can use to build a rewarding career.

At DHIRATI, we strongly believe that there is a winner in every student and it just needs to
be identified. We strive endlessly to discover this hidden potential of every student and work
with heart and soul to enable every student to achieve his/her goal. We make a concerted
effort to make a difference to every single student.

At DHIRATI, we prepare students with subject knowledge as well as the skill to apply it in
various competitive examinations. To be successful, these components are critical and
essential. The academic programs at DHIRATI are rigorous in which we develop problem
analyzing and solving skills in students which makes even the most arduous problems easy to
solve. We create a space for students to explore their subject knowledge to greater depths.
Our faculties stay continuously updated in this ever changing competitive environment and
design innovative ways of learning, teaching and testing.
Finally, we help students to objectively evaluate their test results and thus, mirror their
preparation level for them to introspect. Moreover, DHIRATI governs a disciplined
immaculate system throughout, not only for the students but also for faculty and
administrative staff. Each one at DHIRATI is equally important and makes his/her own
contribution, to the strong and time tested system of DHIRATI. Once students join
DHIRATI, they can be rest assured that they have a secure and hurdle free path to success.

Vision

To become the best education provider in test preparation industry to fulfill the dreams of
every aspirantfor shaping her/his future.

Mission

To continuously provide affordable education to every section of society. To be with every

aspirant always to help them making right decisions in her/his career paths by following our
core values- Honesty, Dedication and Hard Work.

Product range

 CAT  Study Abroad Consulting

 XAT  SSC
 GMAT  Banking
 GRE  All Government Exams etc
 SAT
 CLAT
 IPM
 BBA
 FD
 HM
 BMS
 IELTS
 TOEFL

The team behind “Dhirati Education”

We have successfully counseled more than 15,000 students through Career
Workshops and Seminars in last 20 years. Our dedication and hard work has helped
several students to achieve their dreams. Our up -to-date knowledge about all Career
streams, makes us conversant with all types of Careers. Our team has addressed
seminars in various Colleges and schools in Mumbai, Pune, Dehradun, Nainital area,
Dubai, Sharjah and MP. Our team members have been panelists in numerous
academic competitions in schools like Scindia School, GGHS, IPS School etc. We are
in research and development of making proper mock tests for various competitive
exams with analytics to help the students for getting better scores.

The team behind Dhirati Education has been engaged in providing counseling to
Indian students aspiring to get better jobs with better perks. Till date we have helped
more than 1500 students from various Indian Schools like IIT Kharagpur, IIT
Mumbai, IIT Delhi, NSIT Delhi, DCE Delhi, IIT Roorkee, NIT Surathkal, IIT BHU,
NIT Jalanadhar, SGSITS Indore, VIT, LSR New Delhi, IIITM Gwalior, IRIMEE
(SCRA) etc. We have always gone an extra mile to help our students get that extra
boost and push as a result, the majority of our students get selected in various
Government sectors.

Size
As one of the leading one stop solution providers for all the test prep services, we
have successfully counseled more than 15,000 students through Career Workshops
and Seminars in last 20 years.

Recruitment
Perfect matchmaker for talent and job roles We're looking out for individuals with
intensity so intense it converts ordinary beginners into - masterminds, visionaries and
pioneers who can place thoughts into movement. Whip-savvy, exceptionally energetic people
have been the drivers behind Dhirati Education since it's inception. So come, join and let's
share a trip of taking Dhirati Education to bewildering statures and roaring success.

ADDRESS Flat No. 22, Second Floor,

Near Tilak Nagar

Metro Gate No. 1

Tilak Nagar Market
Tilak
Nagar, Delhi, India - 110018
Landmark: Above Bata Showroom
CONTACT NUMBER. 8287477876
Email ID Info@dhiratieducation.com
Website Link Info@dhiratieducation.com

CHAPTER 2
THEORETICAL FRAMEWORKS & RESEARCH METHODOLOGY

2.1 THEORETICAL FRAMEWORK

MARKETING STRATEGY
is a long-term, forward-looking approach to planning with the fundamental goal of achieving a
sustainable competitive advantage.

Scholars continue to debate the precise meaning of marketing strategy. Consequently, the
literature offers many different definitions. On close examination, however, these definitions
appear to centre around the notion that strategy refers to a broad statement of what is to be
Achieved.

Strategic planning involves an analysis of the company's strategic initial situation prior to the
formulation, evaluation and selection of a market oriented competitive position that contributes to
the company's goals and marketing objectives.

Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic
management that preceded it. Marketing strategy highlights the role of marketing as a link
between the organization and its customers.

Marketing strategy involves mapping out the company's direction for the forthcoming planning
period, whether that be three, five or ten years. It involves undertaking a 360° review of the
firm and its operating environment with a view to identifying new business opportunities that the
firm could potentially leverage for competitive advantage. Strategic planning may also
reveal market threats that the firm may need to consider for long-term sustainability.

Strategic planning makes no assumptions about the firm continuing to offer the same products to
the same customers into the future. Instead, it is concerned with identifying the business
opportunities that are likely to be successful and evaluates the firm's capacity

to leverage such opportunities. It seeks to identify the strategic gap; that is the difference between
where a firm is currently situated (the strategic reality or inadvertent strategy) and where it should
be situated for sustainable, long-term growth (the strategic intent or deliberate strategy).
Strategic planning seeks to address three deceptively simple questions, specifically:

* Where are we now? (Situation analysis)

* What business should we be in? (Vision and mission)*

How should we get there? (Strategies, plans, goals and objectives)

A fourth question may be added to the list, namely 'How do we know when we got there?’

Marketing Strategy Models

Both the practitioners and theoreticians need evidence and frameworks for analysis of the current
status of the firm in order to elucidate reasons for poor performance of the organization for
devising a competitive marketing strategy Hambrick & Schecter [30]. It helps to analyze market
information facilitating quicker adaptation to changes. Many authors have introduced various
marketing strategy models that take an iterative cyclic path starting from formulation of mission
and objective, analysis of the internal and external environment of the business followed by
strategy formulation and implementation.

The strategy formulation process uses models and frameworks such as Porter’s five forces
model, SWOT analysis and McCarthy’s marketing mix model for initial analysis of the business.
Literature on marketing strategy formulation is often complimented by strategic management in
this area. Strategy formulation commences with analysis of business portfolio trough five force
model propounded by Porters in 1990 comprising:

(1) The threat of new entrants

(2) rivalry among existing firms

(3) the threat of new substitute products/service

(4) the bargaining power of suppliers

(5) the bargaining power off buyers in the market.

BCG matrix is considered to be the best suited approach for portfolio analysis among
practitioners though researchers point out many pitfalls with the model. This involves plotting the
strategic business unit on a matrix of four cells according to the market growth rate and their
market share relative to that of the largest competitor.

SWOT analysis is a widely used tool for scanning internal and external environments within the
marketing planning process. It involves scanning of the internal strength and weakness and
external opportunities and threats. Different managers use different scales and models for
assessing these factors which is based on their perception and understanding
McCarthy (1960) advocates identification of potential target markets for the product/ service
resulting in devising strategies for four Ps namely, product, price, place and promotion strategies.
A unique mix of these four dimensions of strategy makes a business competitive in a particular
industry with enhanced performance and sustainability functional integration, communication
quality, strategy consensus commitment and strategy resource commitment are the important
factors affecting strategy formulation process.

The outcomes of marketing strategy making process are creativity of strategy, organisational
learning and market performance. Julio & Eugenia proposed a marketing strategy formulation
model essentially based on customer segmentation and value generation. The model is built based
on customer lifetime value, the current value

2.2 RESEARCH METHODOLOGY

Research is creative and systematic work undertaken to increase the stock of knowledge,
including knowledge of humans, culture and society, and the use of this stock of knowledge to
devise new

applications. "It is used to establish or confirm facts, reaffirm the results of previous work, solve
new or existing problems, support theorems, or develop new theories. A research project may
also be an expansion on past work in the field. Research projects can be used to develop further
knowledge on a topic, or in the example of a school research project, they can be used to further a
student's research prowess to prepare them for future jobs or reports.

Research methodology simply refers to the practical ‘how’ of any given piece of research. More
specifically, it’s about how a researcher systematically designs a study to ensure valid and
reliable results that address the research aims and objectives.

Sample Design

A sample design is the framework, or road map, that serves as the basis for the selection of a
survey sample and affects many other important aspects of a survey as well.

Type of research - Descriptive research

Data Type - Quantitative Data

Data source - Primary and Secondary data

Data collection method - Survey

Data collection tools - Questionnaire

Sample size - 50

The target population of the study consists of responses of DHIRATI EDUCATION customers.
This survey

was done by collecting the data from the respondents. After due consultation with the college

guide, also keeping in mind no of employees are working in the organization the sample size that

was found to be appropriate for the study was 50.

Type of Research - Descriptive Research

Descriptive research is undertaken in many circumstances. When the researcher is interested in

knowing the characteristics of certain groups such as age, gender, educational level, occupation

or income, a descriptive study may be necessary.

Other cases when a descriptive study could be taken up are when he is interested in knowing the

proportion of people in a given population who have behaved in a particular manner. The

objective of such a study is to answer the “who, what, when, where, and how” of the subject

under investigation.
Data collection- The task of data collection begins after the research problem has been defined

and research design chalked out. While deciding the method of data collection to be used for the

study, the researcher should keep in mind two types of data viz. Primary and secondary data.

Primary Data - Primary data is data that is collected by a researcher from first-hand sources,

using methods like surveys, interviews, or experiments. The primary data were

Collected through well-designed and structured questionnaires based on the objectives

Secondary Data - The secondary data are those, which have already been collected by someone

else and passed through statistical process, making it easier to carry out further research.

Sampling technique

Non-probabilistic sampling - It is defined as a sampling technique in which the researcher

selects samples based on the subjective judgment of the researcher rather than random selection.

Questionnaire - A questionnaire is a research instrument that consists of a set of questions or

other types of prompts that aims to collect information from a respondent. A research

questionnaire is typically a mix of close-ended questions and open-ended questions.

Questionnaire consist of open and close ended 14 question related demographic structure and

other factors affecting customer satisfaction related to Dhirati education services and its products

Analysis

The analysis of the data has been done through graphical analysis (pie chart)

CHAPTER 3

DATA PRESENTATION & ANALYSIS

No of respondents Percentage
Particular
 MALE 25 50%
FEMALE 25 50%
PREFER NOT SAY 0 0%

1. what is your gender?

Table No.1 Tabular Representation of gender of the respondents

Fig No-1 Graphical representation of gender of the respondents

Interpretation-
* There are 50% male respondents
*There are 50% female respondents
*There are 0% respondents who prefer not to specify their gender

Q2) Occupation

particulars No. of respondents PERCENTAGE

Student 18 36

Businessman 9 18
Service 10 20
Homemaker 9 18
Other 4 8

Table No.2- Tabular representation of occupation of respondents

Fig No-2 Graphical representation of occupation of the respondents

Interpretation-

* 36% of the respondents are students

*18% of the respondents are businessman

*20% of the respondents are in service

*18% of the respondents are homemakers

*8% of the respondents are from other occupations

Q3) Are you satisfied with the performance of Dhirati education?

PARTICULARS NO. OF RESPONDENTS PERCENTAGE

YES 41 82%
NO 9 18%

Table No-3 Tabular representation showing if the customers are satisfied with the performance of
DHIRATI EDUCATION.

DHIRATI EDUCATION?

Fig No-3 Graphical representation showing if the customers are satisfied with the performance of
DHIRATI EDUCATION

Interpretation-

*82% of the respondents are satisfied with the performance of DHIRATI EDUCATION

*18% of the respondents are not satisfied with the performance of DHIRATI EDUCATION

Q4) Are you satisfied with the response time to your request from DHIRATI EDUCATION?
PARTICULARS NO. OF RESPONDENTS PERCENTAGE
YES 30 60%
NO 12 24%
MAYBE 8 16%

Table No-5 Tabular representation showing if the respondents are satisfied with the overall
quality of DHIRATI EDUCATION products

Fig no-5 Graphical representation showing if the respondents are satisfied with the overall quality
of DHIRATI EDUCATION products

Interpretation-

*60% of the respondents are satisfied with the overall quality of DHIRATI EDUCATION
products

*24% of the respondents are not satisfied with the overall quality of DHIRATI EDUCATION
products

*16% of the respondents are not certain about their decision regarding the overall quality of

DHIRATI EDUCATION products

Q6)Are customer service staff available for your assistance?

PARTICUALRS NO. OF RESPONDENTS PERCENTAGE
YES 30 60%
NO 8 16%
SOMETIMES 12 24%

Table No-6 Tabular representation showing if customer service staff is available for the
assistance of customer

Fig No-6 Graphical representation showing if customer service staff is available for the assistance
of customer

Interpretation-

*60% of respondents find the customer service staff available for their assistance
*16% of respondents do not find the customer service staff available for their assistance 39

*24% of respondents sometimes find the customer service staff available for their assistance

Q7)Are you satisfied with the overall quality of your experience with DHIRATI EDUCATION?

PARTICULAR NO. OF RESPONDENTS PERCENTAGE

VERY SATISIFIED 21 42%
SATISFIED 15 30%
NEUTRAL 9 18%
DISSATIFIED 4 8%
VERY SATISFIED 1 2%
‘

Table no-7 Tabular representation showing if the customers are satisfied with the overall quality
of their experience with DHIRATI EDUCATION

DHIRATI EDUCATION?

Fig No-7 Graphical Representation showing if the customers are satisfied with the overall quality
of their experience with DHIRATI EDUCATION
Interpretation-

*42% of the respondents are very satisfied with the overall quality of their experience with
DHIRATI EDUCATION

*30% of the respondents are satisfied with the overall quality of their experience with DHIRATI
EDUCATION

*18% of the respondents are neutral about their decision regarding if they are satisfied with the
overall quality of their experience with DHIRATI EDUCATION

*8% of the respondents are dissatisfied with the overall quality of their experience with
DHIRATI EDUCATION

*2% of the respondents are very dissatisfied with the overall quality of their experience with
DHIRATI EDUCATION

Q8) Is technical staff available to address your concerns?

PARTICULARS NO. OF RESPONDENTS PERCENTAGE

YES 31 62%
NO 14 28%
MAYBE 5 10%

Table No-8 Tabular representation showing if the customers think that technical staff is available
to address their concerns
Fig No-8 Graphical representation showing if the customer thinks that technical staff is available
to address their concerns

Interpretation-

*62% of the respondents think that technical staff is available to address their concerns

*28% of the respondents think that technical staff is not available to address their concerns

*10% of the respondents think that technical staff is sometimes available to address their
concerns

Q9)Are you satisfied by the professionalism of DHIRATI EDUCATION’s customer service

personnel?

PARTICULARS NO. OF RESPONDENTS PERCENTAGE

STRONGLY AGREE 5 10%
AGREE 20 40%
NEUTRAL 8 16%
DISAGREE 7 14%
STRONGLY DISAGREE 10 20%

Table no-9 Tabular representation showing if the customers are satisfied by the professionalism
of DHIRATI EDUCATION’s customer service personnel
Fig no-9 Graphical representation showing if the customers are satisfied by the professionalism
of DHIRATI EDUCATION’s customer service personnel

Interpretation-

*10% of the respondents strongly agree to being satisfied by the professionalism of DHIRATI
EDUCATION’s customer service personnel

*40% of the respondents agree to being satisfied by the professionalism of DHIRATI

EDUCATION’s customer service personnel

*16% of the respondents are neutral about their decision if they are satisfied by the
professionalism of DHIRATI EDUCATION’s customer service personnel

*14% of the respondents disagree to being satisfied by the professionalism of DHIRATI

EDUCATION’s customer service personnel

*20% of the respondents strongly disagree to being satisfied by the professionalism of DHIRATI
EDUCATION’s customer service personnel

Q10) Are you satisfied with the pricing of the products?

PARTICULARS NO. OF PERCENTAGE

RESPONDENTS
YES 35 70
NO 12 24
MAYBE 3 6

Table No-10 Tabular representation showing if the customers are satisfied with the pricing of the
products

Fig No-10 Graphical representation showing if the customers are satisfied with the pricing of the
products
Interpretation-

*70% of the respondents are satisfied by the pricing of the products

*24% of the respondents are not satisfied with the pricing of the products

*6% of the respondents are not sure if they are satisfied with the pricing of the products

Q11) Are the products true to their description?

PARTICULARS NO. OF RESPONDENTS PERCENTAGE

YES 33 66%
NO 12 24%
MAYBE 5 10%
Table No-11 Tabular representation showing if customers think that the products are true to their
description

Fig No-11 Graphical Representation showing if customers think that the products are true to their
description

Interpretation- *66% of the respondents think that products are true to their description

*24% of the respondents think products are not true to their description

*10% of the respondents think products are maybe true to their description
 CHAPTER 4

SUMMARY & CONCLUSION

Findings of the Study

50% of the respondents were male and 50% of the respondents were females,

36% of the respondents were students, 18% of the respondents were businessman, 20% of the

respondents were from service sector, 18% of the respondents were homemakers, 8% of the

respondents were from other fields, 47

18% of the respondents were not satisfied with the performance of DHIRATI EDUCATION,

70% of the respondents were satisfied with the response time to their request, 30% of the

respondents were not satisfied with the response time to their request,

60% of the respondents were satisfied with the overall product quality, 24% of the respondents

were not satisfied with the overall product quality, 16% of the respondents were not certain about

their opinion on the overall product quality,

60% of the respondents agreed to the availability of customer service staff, 16% of the

respondents did not agree to the availability of customer service staff, 24% of the respondents

found customer service staff sometimes available,

42% of the respondents were very satisfied with the overall quality of their experience with

DHIRATI EDUCATION, 30% of the respondents were satisfied with the overall quality of their
experience

with DHIRATI EDUCATION, 18% of the respondents were neutral about their decision that if
they were

satisfied with the overall quality of experience with DHIRATI EDUCATION, 8% of the
respondents were

dissatisfied with the overall quality of their experience with DHIRATI EDUCATION, 2% of the
respondents

were very dissatisfied with the overall quality of their experience with DHIRATI EDUCATION,

62% of the respondents agreed to the availability of technical staff to address their concerns, 28%

of the respondents did not agree to the availability of technical staff to address their concerns,

10% of the respondents agreed to technical staff sometimes being available to address their

concerns,

10% of the respondents strongly agreed to being satisfied by the professionalism of customer

service personnel, 40% of the respondents agreed to being satisfied by the professionalism of

customer service personnel, 16% of the respondents were neutral if they were satisfied with the

professionalism of customer service personnel, 14% of the respondents disagreed to being

satisfied by the professionalism of customer service personnel, 20% of the respondents strongly
disagreed to being satisfied by the professionalism of customer service personnel,

70% of the respondents were satisfied by the pricing of the products, 24% of the respondents
LIMITATIONS OF THE PROJECT

There were certain limitations in undertaking this research work. As it is understood that
the limitations are a part of the project; they have been overshadowed by the benefits of the
study.

· The survey conducted may not be considered as comprehensive as only limited respondents
could be contacted because of the time constraint.

· Objectives and the purposes of the study and the questions had to be explained to the
respondents and their responses may be biased.

· Some of the respondents were reluctant to give their responses.

· Due to confidentiality of some information accurate response was not revealed b some of the
respondent

Respondent had marked in the answer in questionnaire which may be socially incorrect
irrespective of their actual feeling

SUGGESTIONS
❖ The company should attend to its shortcomings

❖ The company should improve their overall product quality

49

❖ The company should make customer service technical staff readily available to address the
concerns of customers
❖ The company should work on it’s pricing of products

CONCLUSION

Dhirati Education is founded by some brilliant and visionary minds (Alumnus of

IIM/FMS/IIT)of our country with a composite experience of 80+ years in training students
for various management entrance examinations. Everyone in the team is a passionate trainer.
So far,more than 10000 of our alumni have passed out from top colleges across globe and
working in the best firms like MNCs,PSUs, Banks and Central Government division .We
wish to form a society where students can get value for their money and not only a degree.
The team has also serviced its expertise to more than 50 degree (Engineering+ MBA)
colleges in India and abroad. Dhirati Education is present in Middle East and is catering to
test preparation for GMAT, GRE, IELTS, TOEFL and SAT.

political, social, etc. and most importantly on what the company vision is. However, in this study
I found many areas to be worked upon to engage more customers. Marketing strategy aims at
developing a sustainable competitive advantage to the firm or the brand. Therefore, an important
aspect of marketing strategy research should be concerned with the long-run impact of marketing
actions on business performance. Persistence modeling provides one such approach; based on the
important principle that marketing success depends on the combined influence of customers,
competition and the behavior of the firm itself. By carefully measuring the chain reactions that
unfold over time as the result of a marketing action, persistence modeling quantifies both the
magnitude and the duration of marketing’s 50
 QUESTIONNAIRE
Q1)Name?

Q2)Gender
1) male 2) female 3) prefer not say
Q3)Occupation

1) student 2) businessman 3) service 4) homemaker 5)other

Q4)Email?

Q5)Satisfied with performance of DHIRATI EDUCATION?

1) yes 2) no

Q6) Satisfied with response time to your request?

1) yes 2) no

Q7) Satisfied with overall product quality?

1) yes 2) no 3) maybe

Q8)Availability of our customer service staff?

1) yes 2) no 3) sometimes

Q9)Satisfied from the overall quality of your experience with DHIRATI EDUCATION?
1) very satisfied 2) satisfied 3) neutral 4) dissatisfied 5) very dissatisfied

Q10)Availability of technical staff to address concern?

1) yes 2) no 3) sometimes

Q11) Satisfied by professionalism of our customer service personnel?

1) strongly disagree 2) disagree 3) neutral 4)agree 5)strongly agree

Q12)Are you satisfied with the pricing of the product?

1) yes 2) no 3) maybe

Q13)Are products true to their description?

1)yes 2) no 3) maybe

Q14)If we could change certain things to serve you better, what would they be?

Q15)Additional comments