CAF COFFEE DAY

CAF COFFEE DAY

Article Presented by: Apurv gourav

COFFEE CONSUMPTION IN INDIA

Year 1997 1998 1999 2000 2001 2002 2003 2004 2005 Quantity (in MT) 55000 55000 55000 60000 64000 68000 70000 75000 80200

Export from india

Destination Quantity % to (In MT) Total ITALY RUSSIA GERMANY BELGIUM SPAIN 62786 27288 21835 13989 11091 25.25 10.97 8.78 5.63 4.46 Unit Value Rs/ Tonne 74748 88962 87434 78011 68023

C.C.D Background
ABCTCL (Amalgamated Bean Coffee Treading Compay LTD. ) RS. 3000 Cr. ISO-9002 Certified co. 5000 Acers of coffee Estate (2nd Largest in Asia ) Leading Coffee Exporter

History
First Caf coffee day in Bangalore (1996). on Brigade road. Right now 500 Caf coffee Day in 82 cities.

CCD outside of india

Europe (2) (in the heart of vienna) Karachi (2)(pakistan) Europe (12) Egypt South asia. etc

Division of CCD
Coffee Day Express (341 Coffee Day Kiosk) Coffee Day Fresh n Ground (354 Coffee Bean & Powder Retail Outlets) Coffee Day Take Away (7000 Vending Mechines.)

Contd..
Coffee Day Export & Coffee Day Perfect.(FMCG Pakage Coffee) Turn over Rs.4500 million on this fiscal year.

Menu of CCD
Espresso Espresso Americano Cappuccino (hot coffee) Kenyan safari (international coffee) Cold coffee Ice cream Pizza, Samosa ,Puff etc.

Who is the hottest..

Company Present No of outlet Starbucks N/A Barista Coffee world CCD Costa coffee 170 52 500 13 Future outlets 5 (2007) 27(2007) 67(2010) 50(2007) Investment (in million) N/A 5160 860 N/A

300(2010) 132

Competitor

Costa coffee Coffee world Mocha Et al Barista

Quotes..
we are aware for indian teaste buds and our pricing is always economical so even if any other players come in it wont disturb. Simran seblok GM (mrkt.) Caf coffee Day.

Barista..
Flagship product should always be indian and you have to price them keeping in mind the indian cosumer partho das gupta CEO(barista)

T.V s shows on coffee..

Coffee with Karan CCD starts coffee with Stars

A lot can happen over coffee.

Awards
Best exclusive brand retailer of the year 07 Best food service retailer of the year 07. ICICI excellent retailer award

Why Starbucks in india

A/c To ENAM Securities Survey :-Indian Customer Are Spending Nearly 51% of Consumption Expenditure On Eating-out.

Starbucks enter india

Hisrory: 1971 star bucks open first location in seattels pike place market. 1987 star bucks change his company name star bucks corporation.

Contd..
1987 no of location 17 1988 intro order catalog with service to all 50 state no of location 33 1990 awarded horizon air account. no of location 84

Contd.
1992 open in San Francisco ,California no of location 165 1996 no of location 1036 1997 Awarded Canadian air lines account no of location 1412

Contd.
2002 launch high speed wireless service for the customer. Celebrates 10-year anniversary of Starbucks IPO. Starbucks Board of Directors authorizes stock repurchase plan of up to 10 million shares. Current location total=5,886.

Contd
2004 Starbucks Coffee International opens in Paris.

Debuts strategic marketing alliance with XM Satellite Radio featuring a 24-hour "Starbucks Hear Music" channel.

Current location total = 8,337.

Menu of Starbucks
Breward coffee Espresso hot Espresso iced Frappuccino Blended coffee Frappuccino Light coffee Drink Extra

References
4Ps Business & Marketing 20th july.-2nd aug. 2007 Business India 12th aug. 2007