Marketing Research - SCDL Assignments SCDL Assignment on Marketing Research

Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Response Select The Blank Question Respondent's imagination is tested in ________. Correct Answer Rorschach Test Your Answer Rorschach Test Multiple Choice Single Answer Question In the Internet era, qualitative research is possible through :Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Not disclosed , Illiterate , Literate without formal schooling Multiple Choice Multiple Answer Question Constant Sum Scale can be used for :Correct Answer How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday Your Answer How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment Multiple Choice Single Answer

Question Which scale can be best used for rural surveys? Correct Answer Diagrammatic Rating Scale Your Answer Diagrammatic Rating Scale Multiple Choice Single Answer Question In cluster technique when the difference in rating of each attribute is added, this method is called as :Correct Answer Single linkage Your Answer Average linkage Multiple Choice Multiple Answer Question Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Your Answer Historical analogy , Product like cycle concept , Survey methods Multiple Choice Single Answer Question In data analysis, cross tabulation shows the relationship between :Correct Answer Two or more variables Your Answer Two or more variables Multiple Choice Multiple Answer Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure Your Answer a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure True/False Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Your Answer True

Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Opinion Select The Blank Question The ________ has set up districts and boundaries based on homogeneity of socio-cultural parameters. Correct Answer State Re-organization Commission Your Answer State Re-organization Commission True/False Question Most of the organizations hire outside agencies to carry out extensive research. Correct Answer True Your Answer True Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data Multiple Choice Multiple Answer Question Diagnostic methods of sales forecasting are :Correct Answer Delphi method , Munshi Forecasts , Last Horse method Your Answer Munshi Forecasts , Last Horse method , Delphi method Multiple Choice Single Answer Question Identify the Close ended question type :Correct Answer Scales Your Answer Probing questions

Multiple Choice Single Answer Question Which scale uses numbers as labels only? Correct Answer Nominal Scale Your Answer Nominal Scale Multiple Choice Single Answer Question The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :Correct Answer Ordinal Scale Your Answer Ordinal Scale Match The Following Question Correct Answer Your Answer Cluster Analysis Relatively homogeneous group Relatively homogeneous group Regression analysis Relationship between given variable and no. of other variables Relationship between given variable and no. of other variables Cojoint analysis Optimum product design application Optimum product design application Factor Analysis A class of procedures for data reduction and summarization A class of procedures for data reduction and summarization True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question Informal interview is a ________ format of data collection. Correct Answer Unstructured Your Answer Unstructured Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Forced Exposure test , Consumer Panels Multiple Choice Multiple Answer Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study? Correct Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Your Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Multiple Choice Single Answer

Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Your Answer Interval or ratio scale Match The Following Question Correct Answer Your Answer Ranking Several alternatives compared with each other at same time Several alternatives compared with each other at same time Scaling technique Quantify a qualitative data Projective technique Double barreled questions Several responses at once Several responses at once Checklist Check one or more of the responses listed for answers Check one or more of the responses listed for answers Multiple Choice Single Answer Question The unit about which information is collected for analysis is called:Correct Answer Element Your Answer Element True/False Question In exploratory research, the sample is very large and represents a class. Correct Answer False Your Answer False True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True

Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Budget Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely True/False Question A Specific change in lifestyle is indicated through Demography Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Children , Illiterate Respondents Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Conclusive Research True/False Question Attitudes are measured through scaling and projective techniques. Correct Answer True Your Answer True Multiple Choice Single Answer Question Clarity of questions and instructions for filling the form is essential in :Correct Answer Mail survey Your Answer Mail survey Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals.

True/False Question Ratio scale does not have a zero point. Correct Answer False Your Answer False

SCDL Assignments on Marketing Research - 3 SCDL Solved Papers on SCDL Assignments SCDL Sample Assignments on Marketing Research - 3 Select The Blank Question Position Bias is a possibility in ________Questions. Correct Answer Multiple choice Your Answer Checklist Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Response Select The Blank Question Respondent's imagination is tested in ________. Correct Answer Rorschach Test Your Answer Rorschach Test Multiple Choice Single Answer Question In the Internet era, qualitative research is possible through :-

Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Not disclosed , Illiterate , Literate without formal schooling Multiple Choice Multiple Answer Question Constant Sum Scale can be used for :Correct Answer How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday Your Answer How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment Multiple Choice Single Answer Question Which scale can be best used for rural surveys? Correct Answer Diagrammatic Rating Scale Your Answer Diagrammatic Rating Scale Multiple Choice Single Answer Question In cluster technique when the difference in rating of each attribute is added, this method is called as :Correct Answer Single linkage Your Answer Average linkage Multiple Choice Multiple Answer Question

Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Your Answer Historical analogy , Product like cycle concept , Survey methods Multiple Choice Single Answer Question In data analysis, cross tabulation shows the relationship between :Correct Answer Two or more variables Your Answer Two or more variables Multiple Choice Multiple Answer Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure Your Answer a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure True/False Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Your Answer True Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Opinion Select The Blank

Question The ________ has set up districts and boundaries based on homogeneity of socio-cultural parameters. Correct Answer State Re-organization Commission Your Answer State Re-organization Commission True/False Question Most of the organizations hire outside agencies to carry out extensive research. Correct Answer True Your Answer True Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data Multiple Choice Multiple Answer Question Diagnostic methods of sales forecasting are :Correct Answer Delphi method , Munshi Forecasts , Last Horse method Your Answer Munshi Forecasts , Last Horse method , Delphi method Multiple Choice Single Answer Question Identify the Close ended question type :Correct Answer Scales Your Answer Probing questions Multiple Choice Single Answer Question

Which scale uses numbers as labels only? Correct Answer Nominal Scale Your Answer Nominal Scale Multiple Choice Single Answer Question The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :Correct Answer Ordinal Scale Your Answer Ordinal Scale Match The Following Question Correct Answer Your Answer Cluster Analysis Relatively homogeneous group Relatively homogeneous group Regression analysis Relationship between given variable and no. of other variables Relationship between given variable and no. of other variables Cojoint analysis Optimum product design application Optimum product design application Factor Analysis A class of procedures for data reduction and summarization A class of procedures for data reduction and summarization True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question

A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question Informal interview is a ________ format of data collection. Correct Answer Unstructured Your Answer Unstructured Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Forced Exposure test , Consumer Panels Multiple Choice Multiple Answer

Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study? Correct Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Your Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Multiple Choice Single Answer Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Your Answer Interval or ratio scale Match The Following Question Correct Answer Your Answer Ranking Several alternatives compared with each other at same time Several alternatives compared with each other at same time Scaling technique Quantify a qualitative data Projective technique Double barreled questions Several responses at once Several responses at once Checklist Check one or more of the responses listed for answers Check one or more of the responses listed for answers Multiple Choice Single Answer Question The unit about which information is collected for analysis is called:Correct Answer Element Your Answer

Element True/False Question In exploratory research, the sample is very large and represents a class. Correct Answer False Your Answer False True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Budget Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely

True/False Question A Specific change in lifestyle is indicated through Demography Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Children , Illiterate Respondents Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test

Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Conclusive Research True/False Question Attitudes are measured through scaling and projective techniques. Correct Answer True Your Answer True Multiple Choice Single Answer Question Clarity of questions and instructions for filling the form is essential in :Correct Answer Mail survey Your Answer Mail survey Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. True/False Question Ratio scale does not have a zero point. Correct Answer False Your Answer False Select The Blank

Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Data Collection