the job avenues for engineers have saturated...

by doing MBA the scope in the en tire management field opens... a degree alone is not enough in the current time of globalisation and corporate world... An MBA hones your managerial skills in your enterprise making you to work toward s the goal of the application with greater productivity and lesser cost. An engineering would have laid foundations for the work processes. wel aftr engineering u will be hired as simple engineer in any gud company lets say infosys,there u will be treated as low level employee at operational level w ho actually implements the work but if u do MBA,u would have managerial skills o f middle management,well m talkin in terms of three levels,at top level (strategic level) we have CEO,Higher people dealing with strategies,policies,at middle level(tactical level) people are managers who coordinate,assign the work to people at low level(operational level)means engineers,now u can decide u want to be at low level or want to raise ur level in terms of position and pay scale ... wel engineers after 4-5 years or less than ths time period also promoted to mana gers,but if u do MBA,u will be directly hired as manager...well i am asst profes sor in MBA college under CAT,my hubby is software engineer in infosys,i have pra ctical knowledge,on the basis of two knowledge practical+theoretical,its on you to decide........ All the best =============== the discussion and received a barrage of responses from Get Ahead readers. Some vouched for marketing, some for finance, some sat on the fence, others had off-beat perspectives to offer. Here are some examples: I believe marketing is important and more critical than finance in any business activity. Even the success of financial services (like banking and insurance) an d products like loans and credit cards are dependent on how well they are market ed as there is not much difference in the interest rates and charges. We can see how certain new generation banks like ICICI [Get Quote] have succeede d in their marketing programmes. Though one cannot undermine the importance of f inance, it is marketing that is essential for the success of any business enterp rise. As for job opportunities, the initial jobs are almost equally good in both strea ms. As one gets more experience, senior positions in finance generally demand ad ditional professional qualifications like CA, CS, ICWAI and CFA. In the case of marketing, experience and results matter -- not additional qualifications. -- K Srinivas, BITS Pilani, 1995 * The book all B-school students must read The big debate is not which one is better; it should be: what is the aptitude of the candidate? People who have an eye for detail and are research-oriented can go for a finance MBA, while those who have excellent communication skills and ha ve an outgoing personality should opt for marketing. The best choice according to me is neither finance nor marketing -- it should HR ! With an increased focus on people issues, HR guys have everything going for them . It is a fact that entry level jobs in HR are pathetic but, after two or three

years in the profession, one will find enough opportunities. There is an ever in creasing demand for experienced HR professionals. In fact, in the long run, they have much higher compensation levels/ better posi tions in management as compared to either marketing or finance. What are the qualities one should have to make it big in HR? One would obviously need patience and perseverance. Someone who is passionate about resolving peopl e issues will be the right candidate for pursuing a career in HR. -- Raghav Rao, chief editor, HRudaya (montly e-zine by HRinIndia) * Top HR mantras to make your job work for you I think a holistic business perspective comes from exposure to all areas -- fina nce, marketing, operations, strategy, etc. I guess this is why learning is so comprehensive in those business schools where there is no rigid classification of subject areas into 'majors' and 'minors'. I think a B-school participant should get a chance to pick and choose subjects fr om different areas (finance, marketing, etc) and get an ideal mix for himself/ h erself. As they say, the big picture matters the most. The added advantage of having a b alanced mix of electives is that one has the option to evaluate and choose from a diverse range of career options (say from FMCG sales to I-Banking). One last thing -- I think this debate should also include systems as an option - it should be finance vs marketing vs systems. Now, that would really motivate the systems guys to pour in their thoughts. -- Anupam, IIM Indore, class of 2005. Currently assistant manager, CRM & Analyst ics, Mahindra British Telecom * A career vs quick money -- which is better? The question is not 'which is better', but 'which is more popular'. The reason b ehind this is that the relative value of each MBA changes according to the type of market and its condition. Is finance better than marketing? The answer is yes and no, as finance seems a b etter option in today's situation where the stock market is optimistic. Finance people -- the bean counters, as they are called -- are viewed as pessimi sts. They will always tell you why the company should NOT go for the proposed pl ans. On the other hand, the marketing people -- the optimists -- will have no do ubts about the success of these plans. Hence, it's not strange that we always see F and M people coming out of meetings fighting with each other. But the moment one doubts (as F people do) a well-pla nned step (which F people have), one is out of the market. To drive home my point, in many a monopolistic and cost-driven market, the sharp est tool is finance. However, one should not forget every effort is being made a ll over the world to have competitive markets by restructuring these monopolisti c markets (the electricity market in India, for example). So the name of the gam e is marketing rather than finance.

Every wannabe manager should keep in mind that an MBA in finance gives you the t ools to analyse and expand your market, but not the marketing skills and tactics necessary for increasing your output. Are you listening guys? The 'mind game' is going to stay, not 'mind calculation' . -- Niraj Kumar, MBA -- Power Management. Currently with NPTI. * The truth about MBA cats and dogs I don't think there is a need to have a debate on which specialisation is the be st. Why forgot they both are part of management and hold different functions and styles without which nothing will work? As for the clearer picture, one also needs to consider the thumb rule while gett ing a job -- what your ambitions are and what you have to do when choosing a spe cialisation. The MBA you choose should also depend on your personal ability. If you are good at number-crunching, have a flair for juggling numbers and think you can manage the party well, then finance is the job for you. If you are creative and have a zeal to sell, then there's no doubt you should be in marketing. So you have to r eally assess yourself before you decide on your specialisation. As far as the pay packet is concerned, it all really depends on whom you work fo r. If you are working for an Indian firm, chances are you would earn a little le ss than your counterpart at an MNC. But, again, that depends on the size of the company and your designation. -- Deepak Patel, BBA, final year, Vivekanand Institute of Mgt Studies & Science, Aurangabad * Doing an MBA? Choose your institute well What's your take? Is a finance MBA better than a marketing MBA? Or will any kind of MBA do? Do let us know. Don't forget to add your age, educational qualification, the institute/universit y where you studied, what you are doing at present and your contact number.

---------------------Re: Imagine that you are the marketing Manager of Zideo International, Agra, Man ufacturing leather goods. Which are the steps you will take to promote sales? First of all I give the brief explanation of my product which ever I want sale and try my level best to win the consumer heart with my talking behave. During the Talking I must keep mayself polite and keep petient because consumer may ask very difficult questions which might tourch me. But if a Succeed to win the sonsumer heart then I quote the quotation for the same. Once againg there is anti arguments against the quotation. For promote my sale I will quote the very suitable price even without profit and some minimum

profit I take. If so, I consider I make a regular customer for my firm and then by and by I may increase my product Price. I possible and easy but first time we can't got the maximum profit. first of all i consentrait on advertising of my product. than after check the customer present requirement,check the customer quality preferance,if any quality innovation require than i suggest the compny. i try to satishfied customer and give the maximum information about the product and benifits. in this way we can improve our sales and get the maximum reward.