Age Distribution

32 30 28 26 24 22 20 18 16 0 16 Number 1 17 9 18 8 5 19 11 20 6 21 16 10 22 21 23 6 24 5 25 1 15 26 7 27 4 28 2 20 29 1 30 1 31 1 25 32 1

The Eva consumer:

Eva customers were mostly Students. They were ones who sought value. 24 of the total of 101 interviewed said that they would buy Eva in the future (Majority were below the age of 22). This crowd appeared to be a friendly bunch. They were outgoing and were willing to answer questions pertaining to the survey without hesitation.

What women want?

Most of the women questioned, said that they would buy a deo for the fragrance and how long it lasted. While many added saying that they also would look for Skin friendliness of the product and overall value of the product in comparison to the competition. For instance, one of the respondents said I don t mind paying a high price for a pleasing fragrance.

Ranking:
1. 2. 3. 4. Fragrance Effect of Fragrance Skin Friendliness Value

Fragrance Quality Effect of Fragrance Skin Friendly Value

0.5

How they get to know about new products?

60% of the women interviewed said that they would stick to their current brand of deo and were loyal to their brand. Most of the Deo users said that they got to know about new products from y y 72% from Advertisements and Promos 28% would go with what their friends and family say about a product.

Other Cosmetics they carry around:

Very few (18/88) who were asked said that they would carry a deo with them wherever they go. (13 women dint carry any cosmetic item with them.)While the rest said that they would carry cosmetic items that include: y y y y y y y Lip gloss Eye liner Powder Lip Balm Kajal Face wash Sun screen

Total Respondents -101

53

36

12

Have Used Eva

Havent Used Eva

Don t know Eva

Take on mini-deo:
y y y y y 63% of the respondents didn t prefer mini-deo. They had a general assumption that they wouldn t be as effective as a regular deo. (Respondents include those who carry a deo along.) Their thoughts were highly influenced by friends and family. Majority of respondents had used a mini deo and didn t find it satisfactory. The cost factor also played a vital role with the mini s being labeled cheap and ineffective by this lot. Remaining 37% said that they liked the concept of mini s and thought that their portability being a major plus. These people were the ones who are on the move a lot.

Why not Eva?

People who didn t like Eva attributed it to the strong fragrance it gave away. The other contributing factor also mentioned was the ineffectiveness of the product on progress of day.