_// PRT EXPORT KNOWLEDGE ici re response tal best repr@aerls yout fis posion on caren and expected exportmartals. | ¥= Lined 7= Extensive Foreign institutional knowledge 1. Our knowledge about foreign language. : Our knowedge about foreign, regional and intematonal business laws and reguatons (WTO, SAFTA, APTA BIMSTEC, EU etc) 3, Our knowledge abou foreign business norms and standards 4. Our knowledge about economic situation in export markets Our ably to prepare and handle necessary exoort documetation. 6. Our knowledge about government laws and regulation related to exporing and our goverment agencies and thir expor promotion programs. Foreign business knowledge 7. Our knowedge about foreign compelior. 2 Ourknoviedge about he current and changing needs of foreign clenisicustomers/buyers. 3. Our knowledge about expor channel stuctre [internationalization knowledge 7. Our top managers’ interalional business experienoe and personal network abroad 2 Ourtop managers ably in determining foreign business opportunites 3. Our iniermational marketing ability to modify marketing mix elements (produc, price, aistbuton, promotion) for foreign markets. PART I EXPORT COMMAITMENT {Circe the respense that best represents your firm's positon, "We Rave engaged enough nancial resources for export support [We rave enough ysl sources for expr suport fume ison sup ssi 3. We frequently introduce new products inthe export marke. 4. Our management s highly commitied to exporting 5. We gather information about foreign markets from diferent sources on a regular basis. £6. Firm executives/owner travel frequently o export markets. PART IV: EXPORT MARKETING STRATEGY Cirle the response thal best represents your fim's positon. T= Strongly disagree T= Strongly agree Export targeting - 1. The fim has put in place strategies to expand export markets over the years. 723 45 6G "2 The firm has put in place strategies to segment markets according to the homogenous 1234507 {simizt) characteristics of counties and customers. “2. The frm has put in place strategies to penetrate (expand) in the existing export markets. _|1_2 3. 4G 67 4. We puta great emphasis on product design and sil. AuigaS ede 56, 5. We puta great emphasis on packaging and labeling of our products. a 263148 6 We pik.a great emphasis on produc adaptation for expor markets to accommodate diferences |7 2 3 4 5 @)7 in environmental forces, consumer behavior, usage pallems, and competitive situations. Pricing strategy (you can follow 7 and 8 togeter, so you actual follow ether cost based or competion Based psng eat 7 We determine the price based on the cost (cost + % prof} for export markets. 123.45 6 3 We determine the price based onthe competition (sting iow price) in the ntematonal markets. [G7 23 4 5 6 7 9, We need fo adjust our price for export markets when necessary due to changes inextemal [1 2 3 4 5 6@ | factors (ransportation cost, tai & taxes et.) a Distribution strategy 70. We pul a great emphasis on maintaining efficincy inthe devery time. T2345 60] ‘Promotion strategy T1. We put a great value on participating in trade fairs / shows / exhibitions. 204s 67] 1772. We puta great value on personal vst fo export markets 12345 6) ‘SURVEY QUESTIONNAIRE: Export Promotion ProgJ PART V; USE AND LEVEL OF BENEFIT FROM GOVT. EXPORT PROMOTION PROGRAMS (EPPs) (Provided by Export 7 Promotion Bureau, Customs, Port and Anes authority, Goverment Banks, Other Gov. Agencies and Service Providers) ease ideale whether you use the program ornotand then te evel of benefit Use of program Level of benefit trom epetifc Goverament Export Promotion Program over the past five years ({enotat al beneficial, (200302007108). t your answer fr use of any specific progtam sno, then no | Taextremely benef) ed to indicate level of benef Financial Z ba) 1. Pre-shipment, post-shipment and comprehensive guarantee insurance yes T No T2045 67 {eaities through an export credit quarantee scheme(ECGS) 2, Duty drawback scheme! cash incentives! tax holiday Mec No [1234 G67 3, Rebate on insurance premium of fire, marine and shipment of goods Yes7I_No 1204 5.67 4. Income fax rebate on export earings Wes No 112045 67 5. Export loan from government banks Yes WO [1234567 6, Retention of foreign currencies from expo earings Nes No [134567 7. Taxfree impor of raw materials os I No 1234 5 Te 8, Duty ree impor of capital machinery and spare parts Wes No [12 34@67 (9. Uiity services (eectrity, gas, water etc) af reducedlrebated rates Yes! No |1 204 5 67 4.Back to Back Letter of Credit (UC) Yes po [12345 67 (Marketing 71. Marketing assistance for exporting producls Yes WS. [i 254567 72. Inlemabonal rade fais organized by the govt. Yes WO [1234567 113. Trade missions to export markets Supported by the govt. Yes PNG [1234567 “4 Local trade fas of international slandard organized by the govt Yes Wor [1234567 [Technical 715. Technical assistance for developing products Yes TeNS 7a4s567 "6, Assistance in obtaining foreign technology for product development Yes ne [1 234567 HR Training = 17-Technical and practical raining programs for skil development Yes Tw [i 234567 18. Export workshops, seminars and taining sessions Yes Wer [1234567 19, Assistance for paficipating in oversees training programs Yes (Wor [1234567 0. Advisory services on how to improve environmental slandards, quay Yes Tor [1234567 ‘ofthe products, its marketing and adaptation 2s well Market information/foreign market intelligence 21. Assistance in establishing contact with the foreign buyers. [Yes x6 1234567 22. Assistance in getting information about marke, global tends in the Yes Wo [1234567 {garment business, major global rade agreements and WTO guidelines ‘Others 3. Bonded warehouse faciities for imported raw materials. VeS_I No. 12 3@5 67 ‘Overall satisfaction with Government Export Promotion Programs over | (1=Not satisfied at all, =Highly satisfied) the last S years (2003/04-2007/08) 123@5 67 PART Vi: USE AND LEVEL OF BENEFIT FROM NON-GOVERNMENT EXPORT PROMOTION (NEP) PROGRAMS (Provided by BGMEA, BKMEA, Chamber of Commerce & Industries, buyers, buying houses, suppliers, private commercial banks, other firms in the industry, universities, private service providers etc) Please indicate whether you use the program or not and then the level of benefit, from specific Non-Government Export Promotion Program over the past five years (2003/04-2007/08). If your answer fr use of any specific program is no, then no need o indicat level of benefit Use of program | Level of benefit {t=not at al beneficial ‘estremey beneficial) Financial '71 Pre-shipment, post shipment and comprehensive guarentee insurance {2 Export joan from private commercial barks 13. Back to Back Letter of Credit (LIC) [eS No Tzu See 7 ¥ 12-3 4786 7 ‘SURVEY QUESTIONNAIRE: Export Promotion Program and Export P erforMarketing Use of program — | Level of benefit 4, Marketing assistance for exporting products ps No [1 204 5 oT 5 Inlerational rade fairs organized by foreign govt /nor-govt. organization sYoorr No [12 3 4B 7 [Laat fabs of bleao Send aerzt by ooo rate we No [123 4 S@)T Technical = [7 Technical assistance for developing products nv | No TOsas eT Assistance in obtaining foreign technology fr product develop [7 SesT No 135 67 HR Training = 2 9. Technical ad practical raining programs for sil development eT No [123 aps 7 0. Export workshops, seminars and training sessions XesPNo [12 34@67 [711 Assistance for participating in overseas training programs Wes No. 1p4 567 |"12. Advisory services on how to improve environmental standards, quality of the est No 1@34567 products, i's marketing and adaptation a5 well ‘Market informationforeign market intligence 73, Assistanoe in establishing contact with foreign buyers Yes We 1 234567 “4, Assistance in geting information about market, global ends in Ue garment Yes Mor [1234567 business, major global rade agreements and WTO guidelines {others 7 16, Private Bonded Warehouse facies fr ported raw matoras Yes Two [a2 3a5 67 ‘Overall satisfactidn with Non-Government Export Promotion Programs (Not satisfied at all 7=Highly satisfid) ‘over the last 5 years (2003/04-2007108) deme 3 S67 following entities were helpful for your firm over the last five years (200: PART Vil: DISTRIBUTION CHANNEL, SOURCES OF INFORMATION ANDIOR KNOWLEDGE: Please indicate how the 13104-2007108),. note th fi oo in wire knowlade is not kel to be the same inthe scale of measurement “To.contactbuyers | To sll products To acquire export (not usetul at (snot useful at information andlor AL Tstighyusetu) | alk7=hightyuselu) | knowledge( not useful at ly use ‘Local buying houses 1234@67 11234 507 | TIOtS BT 2 Foreign buyers buying houses in Bangladesh | 123 4 5@8)7 | 1234 5@)7 | 1234 5@7 3. Trade fairs 123@567 11234567 | 123 4@67 Trade missions 123a% 67) 1234567 | 123467 '5.Other firms in the industry 12 3c}5 67] 1234667) 123467 ‘6 Personal visits to foreign markets T234SEO! 1234560] 1239456 7.Nisiting foreign buyers in Bangladesh 1234567 | 1234 Mee 1234567 8.Direct buyers abroad =a | 1234567 | 1234 (67 | S.Supplers 12@Q4567| 1230567) 1230567 10,Subcontracting firms 1Q]34567/ 1034567 | 134567 11.Personal network/contact 12345 4h| 12345 6()| 12345 60) 12.Government export promotion programs 1 2G)4 5 6 134567 | 1034567 73.BGMEA/BKMEA 1 2D4567 | 1264567 | 1264567 ¥4.internet 1234567 [1234507 | 1234667 PART Vill: EXPORT PERFORMANCE OF THE FIRM: 1. Sales growth and profitability: Please indicate the sales growth rates ofthe firm for the last five years (2003/04-2007/08). For ‘each year, please also indicate whether the firm made a loss, break even (no Profit, no loss), ora profit. Sales Growth Profitability Decline Stable 1-5% 6-10% | 11-15% 16-20% 204% Loss Break- Profit even 2007-08 2raaal a 5 eo z 1B 2006-071 foemograree 5 6. 1 2 1 gee eares 5 6 7 i a 5 2004-051 2a 5 6. 7 1 2 3 2003-041 Srna 5 6 7 1 z 3 ‘SURVEY QUESTIONNAIRE: Export Promotion Program and Export Performance